IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v32y2023i1p639-653.html
   My bibliography  Save this article

Fostering green product innovation through green entrepreneurial orientation: The roles of employee green creativity, green role identity, and organizational transactive memory system

Author

Listed:
  • Luu Trong Tuan

Abstract

Developing new green products is critical to an organization's achievement of sustainable goals as well as competitive advantage. This study aims to unravel the mechanisms through which organizations with green entrepreneurial orientation (green EO) can foster green product innovation. The dataset for testing these mechanisms was garnered from employees and managers who worked in manufacturing firms based in an Asia‐Pacific market. Through a multilevel analysis of the data, the study revealed the positive nexus between organizational green EO and green product innovation. The results of the study further lent credence to employee green creativity as a mediation path for such a relationship. Furthermore, employee green role identity and organizational transactive memory system were found to fortify the linkage between green EO and employee green creativity. These results suggest to organizations how to optimally translate their green entrepreneurial strategy into new green products that met customer preferences and societal expectations.

Suggested Citation

  • Luu Trong Tuan, 2023. "Fostering green product innovation through green entrepreneurial orientation: The roles of employee green creativity, green role identity, and organizational transactive memory system," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 639-653, January.
    • Handle: RePEc:bla:bstrat:v:32:y:2023:i:1:p:639-653
    DOI: 10.1002/bse.3165
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.3165
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.3165?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Samuel Ogbeibu & Charbel Jose Chiappetta Jabbour & James Gaskin & Abdelhak Senadjki & Mathew Hughes, 2021. "Leveraging STARA competencies and green creativity to boost green organisational innovative evidence: A praxis for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2421-2440, July.
    2. Xie, Xuemei & Huo, Jiage & Zou, Hailiang, 2019. "Green process innovation, green product innovation, and corporate financial performance: A content analysis method," Journal of Business Research, Elsevier, vol. 101(C), pages 697-706.
    3. Wong, Christina W.Y. & Lai, Kee-hung & Shang, Kuo-Chung & Lu, Chin-Shan & Leung, T.K.P., 2012. "Green operations and the moderating role of environmental management capability of suppliers on manufacturing firm performance," International Journal of Production Economics, Elsevier, vol. 140(1), pages 283-294.
    4. Yu-Shan Chen & Tai-Wei Chang & Chun-Yu Lin & Pi-Yu Lai & Kuan-Hung Wang, 2016. "The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity," Sustainability, MDPI, vol. 8(10), pages 1-12, September.
    5. Wenhao Song & Guo‐Zheng Wang & Xifang Ma, 2020. "Environmental innovation practices and green product innovation performance: A perspective from organizational climate," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(1), pages 224-234, January.
    6. David J. TEECE, 2008. "Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy," World Scientific Book Chapters, in: The Transfer And Licensing Of Know-How And Intellectual Property Understanding the Multinational Enterprise in the Modern World, chapter 5, pages 67-87, World Scientific Publishing Co. Pte. Ltd..
    7. Ebru Genç & C. Anthony Di Benedetto, 2019. "A comparison of proactive and reactive environmental strategies in green product innovation," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 13(3/4), pages 431-451.
    8. Yunhui Zhao & Taiwen Feng & Hongbo Shi, 2018. "External involvement and green product innovation: The moderating role of environmental uncertainty," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1167-1180, December.
    9. Andreas Rauch & Johan Wiklund & G.T. Lumpkin & Michael Frese, 2009. "Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future," Entrepreneurship Theory and Practice, , vol. 33(3), pages 761-787, May.
    10. De Jong, Jeroen P. J. & Parker, Sharon K. & Wennekers, Sander & Wu, Chia-Huei, 2015. "Entrepreneurial behavior in organizations: does job design matter?," LSE Research Online Documents on Economics 53264, London School of Economics and Political Science, LSE Library.
    11. Kyle Lewis, 2004. "Knowledge and Performance in Knowledge-Worker Teams: A Longitudinal Study of Transactive Memory Systems," Management Science, INFORMS, vol. 50(11), pages 1519-1533, November.
    12. Yi‐Chuan Liao & Kuen‐Hung Tsai, 2019. "Innovation intensity, creativity enhancement, and eco‐innovation strategy: The roles of customer demand and environmental regulation," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 316-326, February.
    13. Jeffrey G. Covin & Dennis P. Slevin, 1989. "Strategic management of small firms in hostile and benign environments," Strategic Management Journal, Wiley Blackwell, vol. 10(1), pages 75-87, January.
    14. Maryam Alavi & Amrit Tiwana, 2002. "Knowledge integration in virtual teams: The potential role of KMS," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(12), pages 1029-1037, October.
    15. Patrick M. Kreiser, 2011. "Entrepreneurial Orientation and Organizational Learning: The Impact of Network Range and Network Closure," Entrepreneurship Theory and Practice, , vol. 35(5), pages 1025-1050, September.
    16. Ching‐Hsun Chang, 2016. "The Determinants of Green Product Innovation Performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 65-76, March.
    17. Wenhao Song & Hongyan Yu, 2018. "Green Innovation Strategy and Green Innovation: The Roles of Green Creativity and Green Organizational Identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 135-150, March.
    18. Cao, Xiongfei & Ali, Ahsan, 2018. "Enhancing team creative performance through social media and transactive memory system," International Journal of Information Management, Elsevier, vol. 39(C), pages 69-79.
    19. Danny Miller, 2011. "Miller (1983) Revisited: A Reflection on EO Research and Some Suggestions for the Future," Entrepreneurship Theory and Practice, , vol. 35(5), pages 873-894, September.
    20. Parvez Alam Khan & Satirenjit Kaur Johl & Shireenjit K. Johl, 2021. "Does adoption of ISO 56002‐2019 and green innovation reporting enhance the firm sustainable development goal performance? An emerging paradigm," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2922-2936, November.
    21. Wheeler, Anthony R. & Halbesleben, Jonathon R.B. & Harris, Kenneth J., 2012. "How job-level HRM effectiveness influences employee intent to turnover and workarounds in hospitals," Journal of Business Research, Elsevier, vol. 65(4), pages 547-554.
    22. David P. Brandon & Andrea B. Hollingshead, 2004. "Transactive Memory Systems in Organizations: Matching Tasks, Expertise, and People," Organization Science, INFORMS, vol. 15(6), pages 633-644, December.
    23. Jeffrey G. York & Isobel O'Neil & Saras D. Sarasvathy, 2016. "Exploring Environmental Entrepreneurship: Identity Coupling, Venture Goals, and Stakeholder Incentives," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 695-737, July.
    24. Graça Miranda Silva & Paulo J. Gomes & Helena Carvalho & Vera Geraldes, 2021. "Sustainable development in small and medium enterprises: The role of entrepreneurial orientation in supply chain management," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3804-3820, December.
    25. Yu-Shan Chen & Shyh-Bao Lai & Chao-Tung Wen, 2006. "The Influence of Green Innovation Performance on Corporate Advantage in Taiwan," Journal of Business Ethics, Springer, vol. 67(4), pages 331-339, September.
    26. Manjot Singh Bhatia & Suresh Kumar Jakhar, 2021. "The effect of environmental regulations, top management commitment, and organizational learning on green product innovation: Evidence from automobile industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3907-3918, December.
    27. Giorgos Papagiannakis & Irini Voudouris & Spyros Lioukas & George Kassinis, 2019. "Environmental management systems and environmental product innovation: The role of stakeholder engagement," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 939-950, September.
    28. Kyle Lewis & Benjamin Herndon, 2011. "Transactive Memory Systems: Current Issues and Future Research Directions," Organization Science, INFORMS, vol. 22(5), pages 1254-1265, October.
    29. Yang, Yefei & Lee, Peter K.C. & Cheng, T.C.E., 2016. "Continuous improvement competence, employee creativity, and new service development performance: A frontline employee perspective," International Journal of Production Economics, Elsevier, vol. 171(P2), pages 275-288.
    30. Sebastian Stoermer & Samuel Davies & Fabian Jintae Froese, 2021. "The influence of expatriate cultural intelligence on organizational embeddedness and knowledge sharing: The moderating effects of host country context," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(3), pages 432-453, April.
    31. Usama Awan & Marlen Gabriele Arnold & Ismail Gölgeci, 2021. "Enhancing green product and process innovation: Towards an integrative framework of knowledge acquisition and environmental investment," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1283-1295, February.
    32. Kibeshi Kiyabo & Nsubili Isaga, 2020. "Entrepreneurial orientation, competitive advantage, and SMEs’ performance: application of firm growth and personal wealth measures," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-15, December.
    33. Ricarda Bouncken & Boris Plüschke & Robin Pesch & Sascha Kraus, 2016. "Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies," Review of Managerial Science, Springer, vol. 10(2), pages 381-409, March.
    34. Yu-Shan Chen & Ching-Hsun Chang, 2013. "The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity," Journal of Business Ethics, Springer, vol. 116(1), pages 107-119, August.
    35. Jeroen P.J.de Jong & Sharon K. Parker & Sander Wennekers & Chia–Huei Wu, 2015. "Entrepreneurial Behavior in Organizations: Does Job Design Matter?," Entrepreneurship Theory and Practice, , vol. 39(4), pages 981-995, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Farzana Riva & Solon Magrizos & Mohammad Rabiul Basher Rubel, 2021. "Investigating the link between managers' green knowledge and leadership style, and their firms' environmental performance: The mediation role of green creativity," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3228-3240, November.
    2. Palmer, Carolin & Niemand, Thomas & Stöckmann, Christoph & Kraus, Sascha & Kailer, Norbert, 2019. "The interplay of entrepreneurial orientation and psychological traits in explaining firm performance," Journal of Business Research, Elsevier, vol. 94(C), pages 183-194.
    3. Lin Wang & Murad Ali & Hyun Jeong Kim & Sareum Lee & Felipe Hernández Perlines, 2021. "Individual entrepreneurial orientation, value congruence, and individual outcomes: Does the institutional entrepreneurial environment matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2293-2312, July.
    4. Samuel Adomako & Nguyen Phong Nguyen, 2023. "Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4413-4425, November.
    5. Di Luan & Hongjun Cao & Tongkun Qu, 2023. "How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?," Sustainability, MDPI, vol. 15(16), pages 1-20, August.
    6. Vishal K. Gupta & Suman Niranjan & Erik Markin, 2020. "Entrepreneurial orientation and firm performance: the mediating role of generative and acquisitive learning through customer relationships," Review of Managerial Science, Springer, vol. 14(5), pages 1123-1147, October.
    7. Wenchang Fang & Tzong-Hann Wu & Tai-Wei Chang & Cheng-Ze Hung, 2021. "What Could Entrepreneurial Vision Do for Sustainable Development? Explore the Cross-Level Impact of Organizational Members’ Green Shared Vision on Green Creativity," Sustainability, MDPI, vol. 13(10), pages 1-15, May.
    8. Miguel A. Hernandez, 2019. "Unveiling International New Ventures’ Success: Employee’s Entrepreneurial Behavior," Administrative Sciences, MDPI, vol. 9(3), pages 1-32, August.
    9. Yu‐Shan Chen & Shu‐Hsien Lin & Chun‐Yu Lin & Shu‐Tzu Hung & Chih‐Wei Chang & Ching‐Wen Huang, 2020. "Improving green product development performance from green vision and organizational culture perspectives," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 222-231, January.
    10. Yu Zhang & Yajuan Wang, 2022. "Do Managerial Ties Help or Hinder Corporate Green Innovation? The Moderating Roles of Contextual Factors," IJERPH, MDPI, vol. 19(7), pages 1-19, March.
    11. Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
    12. Wang, Youying & Huang, Qian & Davison, Robert M. & Yang, Feng, 2018. "Effect of transactive memory systems on team performance mediated by knowledge transfer," International Journal of Information Management, Elsevier, vol. 41(C), pages 65-79.
    13. Lingli Qing & Dongphil Chun & Abd Alwahed Dagestani & Peng Li, 2022. "Does Proactive Green Technology Innovation Improve Financial Performance? Evidence from Listed Companies with Semiconductor Concepts Stock in China," Sustainability, MDPI, vol. 14(8), pages 1-20, April.
    14. Zeeshan Ullah & Ahmad Arslan, 2022. "R&D contribution to sustainable product attributes development: The complementarity of human capital," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 902-915, October.
    15. Muhammad Shahid & Shafaq Chaudhry & Muhammad Bilal & Hina Amber & Shoaib Aslam & Shumaila Malik & Khuram Shahzad, 2022. "The Link Between Team Identification, Entrepreneurial Orientation, and Innovative Work Behavior and Its Dimensions in the Context of Pakistan," SAGE Open, , vol. 12(1), pages 21582440221, March.
    16. Wenhao Song & Shengce Ren & Jun Yu, 2019. "Bridging the gap between corporate social responsibility and new green product success: The role of green organizational identity," Business Strategy and the Environment, Wiley Blackwell, vol. 28(1), pages 88-97, January.
    17. Wenhao Song & Yingying Ma & Xiucheng Fan & Xuerong Peng, 2023. "Corporate environmental ethics and employee's green creativity? The perspective of environmental commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1856-1868, July.
    18. Engelen, Andreas & Kube, Harald & Schmidt, Susanne & Flatten, Tessa Christina, 2014. "Entrepreneurial orientation in turbulent environments: The moderating role of absorptive capacity," Research Policy, Elsevier, vol. 43(8), pages 1353-1369.
    19. Saira Begum & Muhammad Ashfaq & Enjun Xia & Usama Awan, 2022. "Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 580-597, January.
    20. Michael Mustafa & Fiona Gavin & Mathew Hughes, 2018. "Contextual Determinants of Employee Entrepreneurial Behavior in Support of Corporate Entrepreneurship: A Systematic Review and Research Agenda," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 26(03), pages 285-326, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:32:y:2023:i:1:p:639-653. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.