IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v21y2012i2p127-140.html
   My bibliography  Save this article

Pushing or Sharing as Value‐driven Strategies for Societal Change in Global Supply Chains: Two Case Studies in the British–South African Fresh Fruit Supply Chain

Author

Listed:
  • Claribel Muller
  • Walter J. V. Vermeulen
  • Pieter Glasbergen

Abstract

Business strategy is linked to organisational values and culture, which is determined to some extent by national culture. This can provide a challenge in a global supply chain where culture and values at one end of the chain do not correspond with culture at the other end. This paper contends that shared values contribute to effective sustainability changes in supply chains. Two case studies from the South African–British fresh fruit export chain present two contrasting business strategies for achieving socially sustainable practices: (i) a unilateral, prescriptive approach (pushing), mirroring a paternalistic value system, in which a company prescribes norms of socially responsible behaviour at the ground level (the Tesco case) and; (ii) a bilateral, collaborative approach (sharing) in which business and non‐governmental organisations work together to improve working conditions (the Waitrose case). Outcomes of these approaches are observed over a 3‐year period. It is concluded that within this specific supply chain a shared value approach is a more successful initiative than paternalistic pushing initiatives. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Claribel Muller & Walter J. V. Vermeulen & Pieter Glasbergen, 2012. "Pushing or Sharing as Value‐driven Strategies for Societal Change in Global Supply Chains: Two Case Studies in the British–South African Fresh Fruit Supply Chain," Business Strategy and the Environment, Wiley Blackwell, vol. 21(2), pages 127-140, February.
    • Handle: RePEc:bla:bstrat:v:21:y:2012:i:2:p:127-140
    DOI: 10.1002/bse.719
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.719
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.719?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Olli-Pekka Hilmola & Annukka Hejazi & Lauri Ojala, 2005. "Supply chain management research using case studies: a literature analysis," International Journal of Integrated Supply Management, Inderscience Enterprises Ltd, vol. 1(3), pages 294-311.
    2. Judith Petts & Andrew Herd & Simon Gerrard & Chris Horne, 1999. "The climate and culture of environmental compliance within SMEs," Business Strategy and the Environment, Wiley Blackwell, vol. 8(1), pages 14-30, January.
    3. Hofstede, Geert, 1994. "The business of international business is culture," International Business Review, Elsevier, vol. 3(1), pages 1-14, March.
    4. Ralph Luken & Rodney Stares, 2005. "Small business responsibility in developing countries: a threat or an opportunity?," Business Strategy and the Environment, Wiley Blackwell, vol. 14(1), pages 38-53, January.
    5. Karen L Newman & Stanley D Nollen, 1996. "Culture and Congruence: The Fit Between Management Practices and national Culture," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(4), pages 753-779, December.
    6. Kingdon, Geeta & Knight, John, 2006. "The measurement of unemployment when unemployment is high," Labour Economics, Elsevier, vol. 13(3), pages 291-315, June.
    7. Peter J. Ras & Walter J. V. Vermeulen, 2009. "Sustainable production and the performance of South African entrepreneurs in a global supply chain. The case of South African table grape producers," Sustainable Development, John Wiley & Sons, Ltd., vol. 17(5), pages 325-340.
    8. Linnenluecke, Martina K. & Griffiths, Andrew, 2010. "Corporate sustainability and organizational culture," Journal of World Business, Elsevier, vol. 45(4), pages 357-366, October.
    9. Walter J. V. Vermeulen & P. J. Ras, 2006. "The challenge of greening global product chains: meeting both ends," Sustainable Development, John Wiley & Sons, Ltd., vol. 14(4), pages 245-256.
    10. Stefan Seuring, 2005. "Case Study Research in Supply Chains — An Outline and Three Examples," Springer Books, in: Herbert Kotzab & Stefan Seuring & Martin Müller & Gerald Reiner (ed.), Research Methodologies in Supply Chain Management, pages 235-250, Springer.
    11. Christopher J. Robertson & William F. Crittenden, 2003. "Mapping moral philosophies: strategic implications for multinational firms," Strategic Management Journal, Wiley Blackwell, vol. 24(4), pages 385-392, April.
    12. Stefan Seuring & Martin Müller, 2008. "Core issues in sustainable supply chain management – a Delphi study," Business Strategy and the Environment, Wiley Blackwell, vol. 17(8), pages 455-466, December.
    13. Alex Hughes, 2005. "Corporate Strategy and the Management of Ethical Trade: The Case of the UK Food and Clothing Retailers," Environment and Planning A, , vol. 37(7), pages 1145-1163, July.
    14. Lutz Preuss, 2005. "Rhetoric and reality of corporate greening: a view from the supply chain management function," Business Strategy and the Environment, Wiley Blackwell, vol. 14(2), pages 123-139, March.
    15. Walter J. V. Vermeulen & Stefan Seuring, 2009. "Sustainability through the market - the impacts of sustainable supply chain management: introduction," Sustainable Development, John Wiley & Sons, Ltd., vol. 17(5), pages 269-273.
    16. Soeren Jeppesen & Michael W. Hansen, 2004. "Environmental upgrading of Third World enterprises through linkages to transnational corporations. Theoretical perspectives and preliminary evidence," Business Strategy and the Environment, Wiley Blackwell, vol. 13(4), pages 261-274, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nelly Oelze & Stefan Ulstrup Hoejmose & Andre Habisch & Andrew Millington, 2016. "Sustainable Development in Supply Chain Management: The Role of Organizational Learning for Policy Implementation," Business Strategy and the Environment, Wiley Blackwell, vol. 25(4), pages 241-260, May.
    2. Siemieniako, Dariusz & Kubacki, Krzysztof & Mitręga, Maciej, 2021. "Inter-organisational relationships for social impact: A systematic literature review," Journal of Business Research, Elsevier, vol. 132(C), pages 453-469.
    3. Olga Chkanikova, 2016. "Sustainable Purchasing in Food Retailing: Interorganizational Relationship Management to Green Product Supply," Business Strategy and the Environment, Wiley Blackwell, vol. 25(7), pages 478-494, November.
    4. Jianli Luo & Chen Ji & Chunxiao Qiu & Fu Jia, 2018. "Agri-Food Supply Chain Management: Bibliometric and Content Analyses," Sustainability, MDPI, vol. 10(5), pages 1-22, May.
    5. Helen Etchanchu & Marie-Laure Djelic, 2019. "Old Wine in New Bottles? Parentalism, Power, and Its Legitimacy in Business–Society Relations," Journal of Business Ethics, Springer, vol. 160(4), pages 893-911, December.
    6. Anne Mook & Christine Overdevest, 2021. "What drives market construction for fair trade, organic, and GlobalGAP certification in the global citrus value chain? Evidence at the importer level in the Netherlands and the United States," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2996-3008, November.
    7. Adolfo Carballo‐Penela & Ingrid Mateo‐Mantecón & Sergio Alvarez & Juan Luis Castromán‐Diz, 2018. "The Role of Green Collaborative Strategies in Improving Environmental Sustainability in Supply Chains: Insights from a Case Study," Business Strategy and the Environment, Wiley Blackwell, vol. 27(6), pages 728-741, September.
    8. Uwafiokun Idemudia, 2017. "Environmental Business–NGO Partnerships in Nigeria: Issues and Prospects," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 265-276, February.
    9. Jay Whitehead, 2017. "Prioritizing Sustainability Indicators: Using Materiality Analysis to Guide Sustainability Assessment and Strategy," Business Strategy and the Environment, Wiley Blackwell, vol. 26(3), pages 399-412, March.
    10. Hadjielias, Elias & Christofi, Michael & Vrontis, Demetris & Khan, Huda, 2022. "Social impact through family firms’ interorganizational relationships within a community and a cooperative: An embedded view of stewardship," Journal of Business Research, Elsevier, vol. 139(C), pages 584-601.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Walter J.V. Vermeulen, 2015. "Self‐Governance for Sustainable Global Supply Chains: Can it Deliver the Impacts Needed?," Business Strategy and the Environment, Wiley Blackwell, vol. 24(2), pages 73-85, February.
    2. Sooksan Kantabutra, 2021. "Exploring Relationships among Sustainability Organizational Culture Components at a Leading Asian Industrial Conglomerate," Sustainability, MDPI, vol. 13(4), pages 1-32, February.
    3. Mohamed Akli Achabou & Sihem Dekhili & Mohamed Hamdoun, 2017. "Environmental Upgrading of Developing Country Firms in Global Value Chains," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 224-238, February.
    4. Abhijeet Digalwar & Rakesh D. Raut & Vinay S. Yadav & Balkrishna Narkhede & Bhaskar B. Gardas & Ashwini Gotmare, 2020. "Evaluation of critical constructs for measurement of sustainable supply chain practices in lean‐agile firms of Indian origin: A hybrid ISM‐ANP approach," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1575-1596, March.
    5. repec:ipg:wpaper:2014-496 is not listed on IDEAS
    6. Stefan Gold & Stefan Seuring & Philip Beske, 2010. "Sustainable supply chain management and inter‐organizational resources: a literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 230-245, July.
    7. Laura Maria Ferri & Nelly Oelze & André Habisch & Mario Molteni, 2016. "Implementation of responsible Procurement Management: An Institutional Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 25(4), pages 261-276, May.
    8. Annachiara Longoni & Davide Luzzini & Marco Guerci, 2018. "Deploying Environmental Management Across Functions: The Relationship Between Green Human Resource Management and Green Supply Chain Management," Journal of Business Ethics, Springer, vol. 151(4), pages 1081-1095, September.
    9. Ans Kolk & Pan Hong & Willemijn van Dolen, 2010. "Corporate social responsibility in china: an analysis of domestic and foreign retailers' sustainability dimensions," Business Strategy and the Environment, Wiley Blackwell, vol. 19(5), pages 289-303, July.
    10. Banjo Roxas & Alan Coetzer, 2012. "Institutional Environment, Managerial Attitudes and Environmental Sustainability Orientation of Small Firms," Journal of Business Ethics, Springer, vol. 111(4), pages 461-476, December.
    11. Abeer Pervaiz & Mohammad Saud Khan, 2015. "Entrepreneurial Relations of Pakistani Entrepreneurs," SAGE Open, , vol. 5(4), pages 21582440156, October.
    12. Malik, Tariq H. & Xiang, Tao & Huo, Chunhui, 2021. "The transformation of national patents for high-technology exports: Moderating effects of national cultures," International Business Review, Elsevier, vol. 30(1).
    13. Geraldine Brennan & Mike Tennant, 2018. "Sustainable value and trade‐offs: Exploring situational logics and power relations in a UK brewery's malt supply network business model," Business Strategy and the Environment, Wiley Blackwell, vol. 27(5), pages 621-630, July.
    14. Vermeulen, W.J.V. & Kok, M.T.J., 2012. "Government interventions in sustainable supply chain governance: Experience in Dutch front-running cases," Ecological Economics, Elsevier, vol. 83(C), pages 183-196.
    15. Yong, Kevyn & Mannucci, Pier Vittorio & Lander, Michel W., 2020. "Fostering creativity across countries: The moderating effect of cultural bundles on creativity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 157(C), pages 1-45.
    16. Simon Norris & Julia Hagenbeck & Stefan Schaltegger, 2021. "Linking sustainable business models and supply chains — Toward an integrated value creation framework," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3960-3974, December.
    17. Adolfo Carballo‐Penela & Ingrid Mateo‐Mantecón & Sergio Alvarez & Juan Luis Castromán‐Diz, 2018. "The Role of Green Collaborative Strategies in Improving Environmental Sustainability in Supply Chains: Insights from a Case Study," Business Strategy and the Environment, Wiley Blackwell, vol. 27(6), pages 728-741, September.
    18. Rakesh Kumar Malviya & Ravi Kant & Ashim Dutta Gupta, 2018. "Evaluation and Selection of Sustainable Strategy for Green Supply Chain Management Implementation," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 475-502, May.
    19. Christina W.Y. Wong & Chee Yew Wong & Sakun Boon‐itt, 2018. "How Does Sustainable Development of Supply Chains Make Firms Lean, Green and Profitable? A Resource Orchestration Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 27(3), pages 375-388, March.
    20. Jui‐Ling Hsu & Meng‐Cheng Cheng, 2012. "What Prompts Small and Medium Enterprises to Engage in Corporate Social Responsibility? A Study from Taiwan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(5), pages 288-305, September.
    21. Stefan Seuring, 2011. "Supply chain management for sustainable products – insights from research applying mixed methodologies," Business Strategy and the Environment, Wiley Blackwell, vol. 20(7), pages 471-484, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:21:y:2012:i:2:p:127-140. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.