The benefits of a shared language among informal cross-border traders at Chirundu one-stop border post between Zambia and Zimbabwe

Trade is identified as one of the main drivers of economic growth. It sets the basis for economic, political and social growth. In order for Informal Cross Border Trade to be achieved, language plays a pivotal role in negotiating trade transactions. Language is used to mitigate trade forms such as transportation costs, currency costs, customs costs, information acquisition and communication costs. Therefore, it is crucial to have a shared language in executing informal cross border trade. A shared culture is also identified as a communication tool since culture is engraved in language. The paper’s primary objective was to investigate the benefits of a shared language in Informal Cross border trade at Chirundu. The study employed three primary research methods, namely interviews, questionnaires, and secondary sources. Findings revealed that a shared language has many benefits that include increased bilateral transactions costs; it becomes easy to convey transaction costs; it reduces communication barriers and increases the accessibility of product information. Cultural heritage is also communicated through shared language. It was concluded that the border lacks a shared language, and Informal Cross Border Traders are experiencing communication barriers, miscommunication of business transactions, fraud, a decrease in sales rates, inaccessibility of product information, and difficulties in advertising products.