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Análise das Redes de Stakeholders e Qualidade de Relacionamento em Turismo: O Caso do Parque Nacional Peneda Gerês

Author

Listed:
  • Sónia Fernanda Moreira Nogueira

    ((Ph.D., University of Minho), PhD in marketing and Strategy in Management and Marketing at University of Minho (Braga, Portugal) and marketing director in an automotive company in Porto)

  • José Carlos Pinho

    ((Ph.D., Warwick University), Associate Professor of Marketing at School of Economics and Management, University of Minho, Gualtar Campus, 4710-057, Braga)

Abstract

Este artigo reúne contributos de três importantes teorias no âmbito da gestão estratégica, a saber: a teoria dos stakeholders, a teoria de redes e a teoria da qualidade do relacionamento. Pretende examinar como podem ser desenvolvidas políticas de turismo viáveis no PNPG considerando as redes de atores ligados ao turismo, analisando especificamente a qualidade do relacionamento (confiança, compromisso e cooperação). Tendo em conta esta perspetiva, este artigo analisa a estrutura, a natureza e a composição das interações entre os stakeholders do PNPG com recurso à metodologia de redes sociais, combinando técnicas qualitativas e quantitativas. Acresce ainda que o estudo classifica os stakeholders de acordo com o modelo de “saliência dos stakeholders”, ilustrando a qualidade do relacionamento entre stakeholders, o seu posicionamento numa estrutura complexa de relacionamentos, informando sobre as interações ocorridas e fornecendo possíveis orientações para minimizar eventuais restrições inerentes às redes sociais.

Suggested Citation

  • Sónia Fernanda Moreira Nogueira & José Carlos Pinho, 2014. "Análise das Redes de Stakeholders e Qualidade de Relacionamento em Turismo: O Caso do Parque Nacional Peneda Gerês," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 36, pages 23-33, July.
    • Handle: RePEc:apd:rper00:y:2014:i:36:id:419
    DOI: 10.59072/rper.vi36.419
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