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Gifted : the monolingualism of corporate social responsibility
[Gifted : o monolinguismo da responsabilidade social corporativa]

Author

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  • Jean-Luc Moriceau

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Géraldine Guérillot

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Acts of Corporate Social Responsibility are more often than not presented as success-story narratives. A quasi-ethnographic study in Senegal pierces through the gloss to make such accounts tremble. First a computer donation from a Northern country is depicted within the usual plot and vocabulary. Then during a visit to a Senegalese rubbish dump the story starts to stutter, as countless questions surge about what is actually going on there, and about how we can know and represent (both as depiction and voice) it. A tipping moment in an interview serves to reveal the ambiguities of positions and the difficulties to voice the happenings with a different language. CSR language is described as a monolingualism, imposing a particular vocabulary and grammar on what is said or thought. This is a monolingualism of the other. Some of the consequences of this monolingualism are reviewed, with the conclusion of a need to make something happen to CSR language. More than one language is needed to speak of CSR.

Suggested Citation

  • Jean-Luc Moriceau & Géraldine Guérillot, 2012. "Gifted : the monolingualism of corporate social responsibility [Gifted : o monolinguismo da responsabilidade social corporativa]," Post-Print hal-02408677, HAL.
    • Handle: RePEc:hal:journl:hal-02408677
    Note: View the original document on HAL open archive server: https://hal.science/hal-02408677
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    References listed on IDEAS

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    1. repec:dau:papers:123456789/406 is not listed on IDEAS
    2. Jean-Luc Moriceau, 2005. "Faceless Figures: Is a Socially Responsible Decision Possible?," Palgrave Macmillan Books, in: Maria Bonnafous-Boucher & Yvon Pesqueux (ed.), Stakeholder Theory, chapter 6, pages 89-103, Palgrave Macmillan.
    3. Salma Damak-Ayadi & Yvon Pesqueux, 2005. "stakeholder theory in perspective," Post-Print halshs-00154129, HAL.
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    Cited by:

    1. Jean-Luc Moriceau, 2022. "Authoritarian liberalism that goes through the teaching of management [Du libéralisme autoritaire qui passe par l’enseignement de la gestion]," Post-Print halshs-03736848, HAL.
    2. Jean-Luc Moriceau, 2022. "Authoritarian liberalism that goes through the teaching of management [Du libéralisme autoritaire qui passe par l’enseignement de la gestion]," Post-Print hal-03736182, HAL.

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