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The impact of social media on customers’ image for mobiles

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  • TAREQ NAEL HASHEM

    (Al-Isra University, Amman, Jordan)

Abstract

This study aims to investigate the impact of social media on customers’ image for mobiles. The study population consists of mobile customers who are using social media in Amman. A convenience sample consisting of 500 customers was selected from the targeted population. 500 questionnaires were distributed over the study sample, 404 questionnaires were collected, which represent 80.8% of the total sample. The study results indicated that social media has an impact on customers’ image for mobiles. The study also found that there is no statistical difference in social media impact on customers’ image for mobiles due to gender, and there is no statistical difference in social media impact on customers’ image for mobiles due to age. And there is no statistical difference in the impact of social media on customers’ image for mobiles due to income.

Suggested Citation

  • Tareq Nael Hashem, 2016. "The impact of social media on customers’ image for mobiles," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 2(5), pages 269-277.
    • Handle: RePEc:apb:jahsss:2016:p:269-277
    DOI: 10.20474/jahss-2.5.3
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    References listed on IDEAS

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    1. Shankar, Venkatesh & Balasubramanian, Sridhar, 2009. "Mobile Marketing: A Synthesis and Prognosis," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 118-129.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    Cited by:

    1. Linda Merzougui, 2018. "Code-switching on Social Media Amongst Algerians in the UK," International Journal of Technology and Engineering Studies, PROF.IR.DR.Mohid Jailani Mohd Nor, vol. 4(4), pages 158-166.

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    Keywords

    Social media; Customers; Image; Amman;
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