IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/99780.html
   My bibliography  Save this article

Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content

Author

Listed:
  • Bernard, John C.
  • Gifford, Katie
  • Santora, Kristin
  • Bernard, Daria J.

Abstract

This study examined consumer willingness to pay for first- and second-generation genetically modified (GM) and organic foods and for non-GM foods, dependent on tolerance for GM content. Data from a survey of students were examined using a heteroskedastic two-limit Tobit model. Results showed consumers were willing to pay significantly more for organic and second-generation foods over first-generation GM foods, which suggests a niche market for second-generation GM foods may be possible. For non-GM foods, consumers were indifferent between a 100- and 99-percent threshold, but did not view 95-percent non-GM foods as more valuable than foods with unknown GM.

Suggested Citation

  • Bernard, John C. & Gifford, Katie & Santora, Kristin & Bernard, Daria J., 2009. "Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(2), pages 1-11, July.
    • Handle: RePEc:ags:jlofdr:99780
    DOI: 10.22004/ag.econ.99780
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/99780/files/Willingness%20to%20pay%20pg%201-11.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.99780?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Matthew Rousu & Wallace E. Huffman & Jason F. Shogren & Abebayehu Tegene, 2004. "Are United States Consumers Tolerant of Genetically Modified Foods?," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(1), pages 19-31.
    2. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bindu Paudel & Deepthi E. Kolady & David Just & Evert Van der Sluis, 2023. "Determinants of consumer acceptance of gene‐edited foods and its implications for innovators and policymakers," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 623-645, July.
    2. Liu, Pengcheng, 2009. "Consumers’ WTA for GM rice cookie: an experiment study in China," 2009 Conference, August 16-22, 2009, Beijing, China 51771, International Association of Agricultural Economists.
    3. Paudel, Bindu & Kolady, Deepthi Elizabeth & Just, David R. & Van Der Sluis, Evert, 2021. "Determinants of consumer acceptance of genetically modified and gene-edited foods: Market and policy implications," 2021 Annual Meeting, August 1-3, Austin, Texas 313905, Agricultural and Applied Economics Association.
    4. Chang, Jae Bong & Lusk, Jayson L., 2009. "Fairness and food choice," Food Policy, Elsevier, vol. 34(6), pages 483-491, December.
    5. Meyer, Samantha B. & Coveney, John & Henderson, Julie & Ward, Paul R. & Taylor, Anne W., 2012. "Reconnecting Australian consumers and producers: Identifying problems of distrust," Food Policy, Elsevier, vol. 37(6), pages 634-640.
    6. Edward Royzman & Corey Cusimano & Robert F. Leeman, 2017. "What lies beneath? Fear vs. disgust as affective predictors of absolutist opposition to genetically modified food and other new technologies," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 12(5), pages 466-480, September.
    7. Johnston, D.W. & Lordan, G., 2012. "My body is fat and my wallet is thin: The link between weight perceptions, weight control and income," Health, Econometrics and Data Group (HEDG) Working Papers 12/27, HEDG, c/o Department of Economics, University of York.
    8. Fiore, M. & Gaviglio, A. & Demartini, E. & La Sala, P., 2018. "Sugarcoating Food Technologies and consumers’ acceptance of long-life fish," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275971, International Association of Agricultural Economists.
    9. Giannakas Konstantinos & Kalaitzandonakes Nicholas & Magnier Alexander & Mattas Konstadinos, 2011. "Economic Effects of Purity Standards in Biotech Labeling Laws," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 9(1), pages 1-47, April.
    10. Rongting Zhou & Dong Wang & Ahmad Nabeel Siddiquei & Muhammad Azfar Anwar & Ali Hammad & Fahad Asmi & Qing Ye & Muhammad Asim Nawaz, 2019. "GMO/GMF on Social Media in China: Jagged Landscape of Information Seeking and Sharing Behavior through a Valence View," IJERPH, MDPI, vol. 16(23), pages 1-19, December.
    11. Kentaka Aruga, 2017. "Consumer responses to food produced near the Fukushima nuclear plant," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 19(4), pages 677-690, October.
    12. Kennedy Otieno Pambo & David Jakinda Otieno & Julius Juma Okello, 2017. "Analysis of Consumer Preference for Vitamin A-Fortified Sugar in Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 29(4), pages 745-768, August.
    13. Henrik Serup Christensen & Lauri Rapeli, 2021. "Immediate rewards or delayed gratification? A conjoint survey experiment of the public’s policy preferences," Policy Sciences, Springer;Society of Policy Sciences, vol. 54(1), pages 63-94, March.
    14. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    15. Lynn J. Frewer, 2017. "Consumer acceptance and rejection of emerging agrifood technologies and their applications," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(4), pages 683-704.
    16. Hu, R. & Deng, H., 2018. "A Crisis of Consumers’ Trust in Scientists and Influence on Consumer Attitude," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276047, International Association of Agricultural Economists.
    17. Gracia, Azucena & de Magistris, Tiziana & Nayga, Rodolfo M., Jr., 2011. "Willingness to pay for a local food label for lamb meat in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114607, European Association of Agricultural Economists.
    18. Menrad, Klaus & Gabriel, Andreas & Gylling, Morten, 2009. "Costs Of Co-Existence And Traceability Systems In The Food Industry In Germany And Denmark," Conference Papers 91301, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
    19. Macdonald, Bobbie & Vivalt, Eva, 2017. "Effective strategies for overcoming the naturalistic heuristic: Experimental evidence on consumer acceptance of “clean” meat," OSF Preprints ndtr2, Center for Open Science.
    20. Johan F.M. Swinnen & Thijs Vandemoortele, 2009. "Trade, Development, and the Political Economy of Public Standards," LICOS Discussion Papers 23609, LICOS - Centre for Institutions and Economic Performance, KU Leuven.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:99780. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.