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Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content

  • Bernard, John C.
  • Gifford, Katie
  • Santora, Kristin
  • Bernard, Daria J.

This study examined consumer willingness to pay for first- and second-generation genetically modified (GM) and organic foods and for non-GM foods, dependent on tolerance for GM content. Data from a survey of students were examined using a heteroskedastic two-limit Tobit model. Results showed consumers were willing to pay significantly more for organic and second-generation foods over first-generation GM foods, which suggests a niche market for second-generation GM foods may be possible. For non-GM foods, consumers were indifferent between a 100- and 99-percent threshold, but did not view 95-percent non-GM foods as more valuable than foods with unknown GM.

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File URL: http://purl.umn.edu/99780
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Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 40 (2009)
Issue (Month): 2 (July)
Pages:

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Handle: RePEc:ags:jlofdr:99780
Contact details of provider: Web page: http://fdrs.ag.utk.edu/

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  1. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
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