Label Use And Importance Rankings For Selected Milk Labeling Attributes
Results from a random telephone survey of households in 13 southern states suggest that 80 percent of respondents use labels when making food purchasing decisions. Label users are more likely to be college-educated, female, living in the East South Central Region, and to be childless or to have children between the ages of five and twelve. Age is invariant to label use; however, older respondents are more likely to assign higher importance ratings to caloric, fat, sodium, and cholesterol content than to price, expiration date, and brand when buying fresh-fluid milk.
References listed on IDEAS
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- Jensen, Kimberly L., 1995. "Fluid Milk Purchase Patterns In The South: Effects Of Use Of Nutrition Information And Household Characteristics," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
- Eliza M. Mojduszka & Julie A. Caswell, 2000. "A Test of Nutritional Quality Signaling in Food Markets Prior to Implementation of Mandatory Labeling," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 298-309.
- Variyam, Jayachandran N. & Blaylock, James R. & Smallwood, David, 1995. "Modeling Nutrient Intake: The Role of Dietary Information," Technical Bulletins 156772, United States Department of Agriculture, Economic Research Service.
- Huang, Chung L. & Raunikar, Robert, 1983. "Household Fluid Milk Expenditure Patterns In The South And United States," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 15(02), December.
- Nayga, Rodolfo M., Jr., 1996. "Determinants Of Consumers' Use Of Nutritional Information On Food Packages," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(02), December.
- Boehm, William T., 1975. "The Household Demand For Major Dairy Products In The Southern Region," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 7(02), December.
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