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Label Use And Importance Rankings For Selected Milk Labeling Attributes

Author

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  • Bethea, Vernish V.
  • McLean-Meyinsse, Patricia E.
  • Harbor-Locure, Anetra L.

Abstract

Results from a random telephone survey of households in 13 southern states suggest that 80 percent of respondents use labels when making food purchasing decisions. Label users are more likely to be college-educated, female, living in the East South Central Region, and to be childless or to have children between the ages of five and twelve. Age is invariant to label use; however, older respondents are more likely to assign higher importance ratings to caloric, fat, sodium, and cholesterol content than to price, expiration date, and brand when buying fresh-fluid milk.

Suggested Citation

  • Bethea, Vernish V. & McLean-Meyinsse, Patricia E. & Harbor-Locure, Anetra L., 2001. "Label Use And Importance Rankings For Selected Milk Labeling Attributes," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(03), November.
  • Handle: RePEc:ags:jlofdr:27581
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    File URL: http://purl.umn.edu/27581
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    References listed on IDEAS

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    1. Jensen, Kimberly L., 1995. "Fluid Milk Purchase Patterns In The South: Effects Of Use Of Nutrition Information And Household Characteristics," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
    2. Huang, Chung L. & Raunikar, Robert, 1983. "Household Fluid Milk Expenditure Patterns In The South And United States," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 15(02), December.
    3. Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, pages 303-312.
    4. Huang, Chung L. & Raunikar, Robert, 1983. "Household Fluid Milk Expenditure Patterns in the South and United States," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 15(02), pages 27-33, December.
    5. Boehm, William T., 1975. "The Household Demand For Major Dairy Products In The Southern Region," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 7(02), December.
    6. Variyam, Jayachandran N. & Blaylock, James R. & Smallwood, David, 1995. "Modeling Nutrient Intake: The Role of Dietary Information," Technical Bulletins 156772, United States Department of Agriculture, Economic Research Service.
    7. Eliza M. Mojduszka & Julie A. Caswell, 2000. "A Test of Nutritional Quality Signaling in Food Markets Prior to Implementation of Mandatory Labeling," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 298-309.
    8. Gerrior, Shirley & Putnam, Judy & Bente, Lisa, 1998. "Milk and Milk Products: Their Importance in the American Diet," Food Review: The Magazine of Food Economics, United States Department of Agriculture, Economic Research Service, vol. 21(2).
    9. Boehm, William T., 1975. "The Household Demand for Major Dairy Products in the Southern Region," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 7(02), pages 187-196, December.
    10. Jensen, Kim, 1995. "Fluid Milk Purchase Patterns in the South: Effects of Use of Nutrition Information and Household Characteristics," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(02), pages 644-657, December.
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    Cited by:

    1. Osman Gulseven & Michael Wohlgenant, 2015. "A quality-based approach to estimating quantitative elasticities for differentiated products: an application to retail milk demand," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 2077-2096, September.

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    Keywords

    Agribusiness;

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