IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/27108.html
   My bibliography  Save this article

Product Differentiation And State Promotion Of Farm Produce: An Analysis Of The Jersey Fresh Tomato

Author

Listed:
  • Adelaja, Adesoji O.
  • Brumfield, Robin G.
  • Lininger, Kimberly

Abstract

Product differentiation, a prerequisite for successful state promotion of state branded farm products, may be reflected by differences in the own-price, cross-price and income elasticties of demand between a state's brand and other products. This paper tests for such differentiation by estimating demand functions for tomatoes available at the retail level in New Jersey. The "Jersey Fresh" brand is shown to have higher own-price and income elasticities of demand. It is thus perceived to be of higher quality than others. Consumers are also found to be origin biased. Promotion based on the Jersey Fresh's unique attributes and on encouraging further origin bias may have a good chance of success.

Suggested Citation

  • Adelaja, Adesoji O. & Brumfield, Robin G. & Lininger, Kimberly, 1990. "Product Differentiation And State Promotion Of Farm Produce: An Analysis Of The Jersey Fresh Tomato," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(3), pages 1-14, September.
  • Handle: RePEc:ags:jlofdr:27108
    DOI: 10.22004/ag.econ.27108
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/27108/files/21030073.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.27108?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ross M. Parish, 1963. "Possibilities For Promoting Farm Products," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 7(1), pages 27-34, June.
    2. Morrison, Rosanna Mentzer, 1984. "Generic Advertising of Farm Products," Agricultural Information Bulletins 309332, United States Department of Agriculture, Economic Research Service.
    3. Barth, James R & Kraft, Arthur & Kraft, John, 1976. "Estimation of the Liquidity Trap Using Spline Functions," The Review of Economics and Statistics, MIT Press, vol. 58(2), pages 218-222, May.
    4. Jordan, Jeffrey L. & Shewfelt, R.L. & Prussia, Stanley E. & Hurst, W.C., 1985. "Estimating Implicit Marginal Prices Of Quality Characteristics Of Tomatoes," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 17(2), pages 1-8, December.
    5. Blaylock, James R. & Smallwood, David M., 1986. "U.S. Demand for Food: Household Expenditures, Demographics, and Projections," Technical Bulletins 157011, United States Department of Agriculture, Economic Research Service.
    6. John M. Halloran & Michael V. Martin, 1989. "Should states be in the agricultural promotion business?," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 65-75.
    7. Suits, Daniel B & Mason, Andrew & Chan, Louis, 1978. "Spline Functions Fitted by Standard Regression Methods," The Review of Economics and Statistics, MIT Press, vol. 60(1), pages 132-139, February.
    8. Jordan, Jeffery L. & Shewfelt, R. L. & Prussia, S. E. & Hurst, W. C., 1985. "Estimating Implicit Marginal Prices of Quality Characteristics of Tomatoes," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 17(2), pages 139-146, December.
    9. Eastwood, David B. & Brooker, John R. & Orr, Robert H., 1987. "Consumer Preferences for Local Versus Out-Of-State Grown Selected Fresh Produce: The Case of Knoxville, Tennessee," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 19(2), pages 183-194, December.
    10. Lopez, Rigoberto A. & Munoz, Arnold O., 1987. "Supply Response In The Northeastern Fresh Tomato Market," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 16(1), pages 1-9, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nganje, William E. & Hughner, Renée Shaw & Lee, Nicholas E., 2011. "State-Branded Programs and Consumer Preference for Locally Grown Produce," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 20-32, April.
    2. Malaga, Jaime E. & Xu, Bin & Martinez-Mejia, Pablo, 2011. "Marketing Promotion of Texas Agricultural Products: The Rural Dimension of the GO TEXAN Program," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(3), pages 1-10, August.
    3. Paul M. Patterson & Timothy J. Burkink & Rozlyn S. Lipsey & Jason Lipsey & Richard W. Roth & Mary Kay Martin, 2003. "Targeting tourists with state branding programs," Agribusiness, John Wiley & Sons, Ltd., vol. 19(4), pages 525-538.
    4. Clinton L. Neill & Rodney B. Holcomb & Jayson L. Lusk, 2020. "Estimating potential beggar‐thy‐neighbor effects of state labeling programs," Agribusiness, John Wiley & Sons, Ltd., vol. 36(1), pages 3-19, January.
    5. Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(2), pages 249-265, August.
    6. Zaring, Caitlin & Jensen, Kimberly & Rihn, Alicia & Morgan, Mark & Eckelkamp, Elizabeth, 2023. "A Profile of Tennessee Farmstead Milk Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(3), November.
    7. Govindasamy, Ramu & Sullivan, Kevin P. & Puduri, Venkata S. & Schilling, Brian J. & Brown, Logan, 2005. "Consumer Awareness of the Jersey Fresh Promotional Program," P Series 36729, Rutgers University, Department of Agricultural, Food and Resource Economics.
    8. Govindasamy, Ramu & Schilling, Brian J. & Sullivan, Kevin P. & Turvey, Calum G. & Brown, Logan & Puduri, Venkata S., 2004. "Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey," P Series 36728, Rutgers University, Department of Agricultural, Food and Resource Economics.
    9. Batie, Cicely M. & Dennis, Elliott J. & Lubben, Bradley D., 2020. "Do state-level agricultural promotion programs increase agricultural output? The case of the Livestock Friendly County designation program in Nebraska," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304399, Agricultural and Applied Economics Association.
    10. Hanagriff, Roger D. & Lau, Michael H. & Rogers, Sarah L., 2008. "State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns? A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry," Working Papers 44088, American Association of Wine Economists.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mundy, Karen & Coale, Charles W., Jr. & Sterrett, Susan B., 1997. "To Market. . To Market . . . Seven Steps To A Marketing Plan For Horticultural Products," Report Papers 14846, Virginia Tech, Rural Economic Analysis Program (REAP).
    2. Jerop, Rebecca, 2012. "Consumer Willingness to Pay for Dairy Goat Milk in Siaya County, Kenya," Research Theses 243449, Collaborative Masters Program in Agricultural and Applied Economics.
    3. Stockton, Matthew C. & Capps, Oral Jr., 2005. "Nerlovian Hedonic Models For Three Different Container Sizes Of Fluid Milk," A.E. Research Series 305038, University of Idaho, Department of Agricultural Economics and Rural Sociology.
    4. Tollner, Ernest W. & Prussia, Stanley E. & Florkowski, Wojciech J., 2006. "Modeling Product Flow Through a Generic Post-Harvest Distribution System," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(2), pages 1-12, July.
    5. Goodwin, Harold L., Jr. & Fuller, Stephen W. & Capps, Oral, Jr. & Asgill, Oladimagi W., 1988. "Factors Affecting Fresh Potato Price In Selected Terminal Markets," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 13(2), pages 1-11, December.
    6. Bierlen, Ralph W. & Grunewald, Orlen C., 1995. "Price Incentives For Commercial Fresh Tomatoes," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(1), pages 1-11, July.
    7. Richards, Timothy J. & Jeffrey, Scott R., 1995. "Hedonic Pricing of Dairy Bulls - An Alternative Index of Genetic Merit," Project Report Series 24035, University of Alberta, Department of Resource Economics and Environmental Sociology.
    8. Larkin, Sherry L. & Sylvia, Gilbert, 1998. "Firm-Level Hedonic Analyses Of U.S. Produced Surimi: Implications For Processors And Resource Managers," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20916, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Enrique E. Figueroa, 1995. "Pesticide use and produce quality: Do existing market channels|structure provide adequate information?," Agribusiness, John Wiley & Sons, Ltd., vol. 11(4), pages 309-316.
    10. Ethridge, Don & Morse, Steve & Engels, Carlos, 1991. "Hedonic Price Analysis Of Cotton In Daily Market Reporting," 1991 Annual Meeting, August 4-7, Manhattan, Kansas 271082, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Gabrielyan, Gnel & Marsh, Thomas L., 2012. "Domestic and Export Price Formation of U.S. Hops," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124722, Agricultural and Applied Economics Association.
    12. Hoelper, Antonia L. & Marra, Michele C., 1991. "Quality Changes And Limited Marketing Season Effects On The Demand For Fresh Blueberries," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 20(2), pages 1-7, October.
    13. Ekanem, Enefiok P. & Sundquist, W. Burt, 1993. "Estimating Marginal Implicit Prices For Selected Quality Attributes Of Hybrid Seed Corn," Staff Papers 13473, University of Minnesota, Department of Applied Economics.
    14. Iddo Kan, 2008. "Yield quality and irrigation with saline water under environmental limitations: the case of processing tomatoes in California," Agricultural Economics, International Association of Agricultural Economists, vol. 38(1), pages 57-66, January.
    15. Sartorius von Bach, Helmke, 1992. "Economic Aspects Of Advertising In Agriculture: A Review," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 31(1), March.
    16. Nganje, William E. & Hughner, Renée Shaw & Lee, Nicholas E., 2011. "State-Branded Programs and Consumer Preference for Locally Grown Produce," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 20-32, April.
    17. Jean-Pierre Lachaud, 2007. "Les déterminants de l'inactivité économique et de la non-scolarisation des enfants aux Comores et à Madagascar. Existe-t-il une courbe de Kuznets ?," Documents de travail 140, Groupe d'Economie du Développement de l'Université Montesquieu Bordeaux IV.
    18. Julie Le Gallo, 2004. "Hétérogénéité spatiale. Principes et méthodes," Economie & Prévision, La Documentation Française, vol. 162(1), pages 151-172.
    19. Florence Gofette-Nagot & Bertrand Schmitt, 1997. "Agglomeration economies and spatial configurations in rural areas," Working Papers hal-01526882, HAL.
    20. Andrejs Skaburskis, 1996. "Race and Tenure in Toronto," Urban Studies, Urban Studies Journal Limited, vol. 33(2), pages 223-252, March.

    More about this item

    Keywords

    Agribusiness; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:27108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.