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To Market. . To Market . . . Seven Steps To A Marketing Plan For Horticultural Products

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  • Mundy, Karen
  • Coale, Charles W., Jr.
  • Sterrett, Susan B.

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Suggested Citation

  • Mundy, Karen & Coale, Charles W., Jr. & Sterrett, Susan B., 1997. "To Market. . To Market . . . Seven Steps To A Marketing Plan For Horticultural Products," Report Papers 14846, Virginia Tech, Rural Economic Analysis Program (REAP).
    • Handle: RePEc:ags:vpturp:14846
    DOI: 10.22004/ag.econ.14846
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    References listed on IDEAS

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    1. Elitzak, Howard, 1996. "Food Cost Review, 1995," Agricultural Economic Reports 305732, United States Department of Agriculture, Economic Research Service.
    2. Jordan, Jeffrey L. & Shewfelt, R.L. & Prussia, Stanley E. & Hurst, W.C., 1985. "Estimating Implicit Marginal Prices Of Quality Characteristics Of Tomatoes," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 17(2), pages 1-8, December.
    3. Usda Ers, . "Food Marketing .. . At a Glance," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 18(3).
    4. Dunn, Julie Anton, . "Organic Foods Find Opportunity in the Natural Food Industry," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 18(3).
    5. repec:cup:jagaec:v:17:y:1985:i:02:p:139-146_02 is not listed on IDEAS
    6. Lipton, Kathryn L., 1996. "Test Your Knowledge: Americans and Food," Agricultural Information Bulletins 309837, United States Department of Agriculture, Economic Research Service.
    7. Diens, Bob, 1995. "Forces Affecting The Food Industry To The Year 2000," Journal of Food Distribution Research, Food Distribution Research Society, vol. 26(01), pages 1-2, February.
    8. Elitzak, Howard, 1999. "Food Cost Review, 1950-97," Agricultural Economic Reports 34053, United States Department of Agriculture, Economic Research Service.
    9. Usda Ers, . "Food Consumption ... At a Glance," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 18(3).
    10. Clauson, Annette L., 1997. "The outlook for food prices in 1997," Agricultural Outlook Forum Archive 1923 - 1997 327148, United States Department of Agriculture, Agricultural Outlook Forum.
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