IDEAS home Printed from https://ideas.repec.org/a/ags/jloagb/307139.html

Bearers of Bad New: Heterogeneous Effects of Alternative Front-of-Package Labeling Schemes for Nutritional Information

Author

Listed:
  • Sundstrom, W.A.
  • McIntyre, S.
  • Baker, G.A.
  • Avants, B.

Abstract

The effectiveness of front-of-package labeling depends on the extent to which the nutritional information is presented in a way that is noticed and understood by consumers. We show that one reason for ambiguous results in previous research is that the impact of nutritional labeling of specific nutrients on consumer perceptions is heterogeneous; consumers who are more motivated by specific nutritional concerns pay more attention to that nutritional information. Most studies have not taken into account this heterogeneity in consumer preferences based on individual nutritional concerns and, therefore, have often missed the important effects that we find for the motivated subset.

Suggested Citation

  • Sundstrom, W.A. & McIntyre, S. & Baker, G.A. & Avants, B., . "Bearers of Bad New: Heterogeneous Effects of Alternative Front-of-Package Labeling Schemes for Nutritional Information," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 38(01).
    • Handle: RePEc:ags:jloagb:307139
    DOI: 10.22004/ag.econ.307139
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/307139/files/BearersofBadNews.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.307139?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Smith, Travis A. & Valizadeh, Pourya & Lin, Biing-Hwan & Coats, Ellen, 2019. "What is driving increases in dietary quality in the United States?," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    2. Moorman, Christine, 1990. "The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 362-374, December.
    3. Todd, Jessica E. & Variyam, Jayachandran N., 2008. "The Decline in Consumer Use of Food Nutrition Labels, 1995-2006," Economic Research Report 56466, United States Department of Agriculture, Economic Research Service.
    4. Sophie Hieke & Charles R. Taylor, 2012. "A Critical Review of the Literature on Nutritional Labeling," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 120-156, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Manoj Hastak & Anusree Mitra & Debra J. Ringold, 2020. "Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 395-416, June.
    2. Ksenia Silchenko & Søren Askegaard & Elena Cedrola, 2020. "Three Decades of Research in Health and Food Marketing: A Systematic Review," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 541-580, June.
    3. Cao, Zixia & Yan, Ruiliang, 2021. "Product nutrition, innovation, advertising, and firm’s financial gains," Journal of Business Research, Elsevier, vol. 133(C), pages 13-22.
    4. Yang Yang & Teng Huang & Tianjun Liu, 2024. "Do place‐based policies impact residents’ nutrient intake? Evidence from China," Agricultural Economics, International Association of Agricultural Economists, vol. 55(5), pages 871-894, September.
    5. Austin M. Miller & Samantha Snyder & Stacie A. Bosley & Sarah Greenman, 2023. "Income disclosure and consumer judgment in a multilevel marketing experiment," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 92-120, January.
    6. Isabelle Chalamon & Lydiane Nabec, 2016. "Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 403-429, July.
    7. Marine Desorge & Anne Marie Lacroix & Laurent Muller & Charles Pernin & Celia Potdevin & Bernard Ruffieux, 2017. "L'étiquetage au service d'une alimentation durable : le point de vue des consommateurs," Working Papers hal-02786620, HAL.
    8. Paula Cristina Albuquerque, 2017. "Information intermediaries in the social care market for the older population," Working Papers Department of Economics 2017/17, ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa.
    9. Steiner, B.E. & Peschel, A.O. & Grebitus, C., 2017. "Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes," Ecological Economics, Elsevier, vol. 140(C), pages 251-264.
    10. Van Doorn, Jenny & Verhoef, Peter C., 2015. "Drivers of and Barriers to Organic Purchase Behavior," Journal of Retailing, Elsevier, vol. 91(3), pages 436-450.
    11. Prigge, Jana-Kristin & Dietz, Beatrix & Homburg, Christian & Hoyer, Wayne D. & Burton, Jennifer L., 2015. "Patient empowerment: A cross-disease exploration of antecedents and consequences," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 375-386.
    12. Gail M. Zank & Karen H. Smith, 2021. "Whole grain claims: Do they matter?," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 1139-1149, September.
    13. Stranieri, Stefanella & Banterle, Alessandro, . "Consumer Interest in Meat Labelled Attributes: Who Cares?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(4), pages 1-18.
    14. Kirsti Iivonen, 2018. "Defensive Responses to Strategic Sustainability Paradoxes: Have Your Coke and Drink It Too!," Journal of Business Ethics, Springer, vol. 148(2), pages 309-327, March.
    15. Lan Nguyen & Hans De Steur, 2021. "Public Acceptability of Policy Interventions to Reduce Sugary Drink Consumption in Urban Vietnam," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
    16. van Dam, Ynte K. & van Trijp, Hans C.M., 2011. "Cognitive and motivational structure of sustainability," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 726-741.
    17. Boysen, Ole & Bradford, Harvey & Boysen-Urban, Kirsten & Balie, Jean, "undated". "Taxing Highly Processed Foods: Impacts On Obesity And Underweight In Sub-Saharan Africa," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275849, German Association of Agricultural Economists (GEWISOLA).
    18. Cleary, Rebecca & Liu, Yizao & Carlson, Andrea C., 2022. "Differences in the Distribution of Nutrition Between Households Above and Below Poverty," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322267, Agricultural and Applied Economics Association.
    19. Collins, J. Michael & Simon, Kosali I. & Tennyson, Sharon, 2013. "Drug withdrawals and the utilization of therapeutic substitutes: The case of Vioxx," Journal of Economic Behavior & Organization, Elsevier, vol. 86(C), pages 148-168.
    20. Peschel, Anne O. & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015. "A Behavioral Approach to Understanding Green Consumerism Using Latent Class Choice Analysis," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202727, European Association of Agricultural Economists.

    More about this item

    Keywords

    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jloagb:307139. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aeaggea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.