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Understanding The Relationship Between Product Specifications And Coordination In Agri-Business Supply Chains: An Examination Of The New Zealand Meat Industry

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  • Moura, Altair Dias de
  • Mollenkopf, Diane A.
  • Martin, Sandra

Abstract

Two phenomena are occurring simultaneously within the agribusiness sector: customers are requiring tighter product specifications and agricultural chains are becoming more coordinated. However, the exact relationship between these two phenomena is not clear. This research explores that relationship. Five New Zealand fresh meat chains were the focus of multiple case-study research, which used a chain-level (multi-dyadic) approach. Chains were assessed as to the nature of product specifications demanded at the end-customer level, as well as to the nature of inter-firm relationships. Interestingly, tighter product specifications in themselves do not lead to more coordinated chains; coordination seems to be linked to the level of effort required to meet product specifications.

Suggested Citation

  • Moura, Altair Dias de & Mollenkopf, Diane A. & Martin, Sandra, 2003. "Understanding The Relationship Between Product Specifications And Coordination In Agri-Business Supply Chains: An Examination Of The New Zealand Meat Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(2), pages 1-12.
    • Handle: RePEc:ags:ifaamr:34537
    DOI: 10.22004/ag.econ.34537
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    File URL: https://ageconsearch.umn.edu/record/34537/files/0502de01.pdf
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    References listed on IDEAS

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    1. Saxowsky, David M. & Duncan, Marvin R., 1998. "Understanding Agriculture'S Transition Into The 21st Century: Challenges, Opportunities, Consequences And Alternatives," Agricultural Economics Miscellaneous Reports 23112, North Dakota State University, Department of Agribusiness and Applied Economics.
    2. Sterns, James A. & Schweikhardt, David B. & Peterson, H. Christopher, 1998. "Using Case Studies As An Approach For Conducting Agribusiness Research," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 1(3), pages 1-17.
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