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The role of food standards in international trade: evidence from Brazilian beef exports to the EU market

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  • Luciana Marques Vieira

    (UNISINOS Business School, São Leopoldo, RS, Brazil)

  • W. Bruce Traill

    (The University of Reading, Reading, UK)

Abstract

The study reviews the literature on global chain governance and food standards to allow for an assessment of Brazilian beef exports to the European Union. The empirical approach employed is based on company case studies. The results suggest that the Brazilian beef chain has little choice but to adapt to market changes as standards evolve. Costs of compliance for meeting international food standards reduce Brazil's comparative advantage. At the same time, changes in the nature of demand have created the need for a more integrated supply chain in order to enhance confidence in Brazil's beef production and processing abroad. Copyright © 2007 John Wiley & Sons, Ltd.

Suggested Citation

  • Luciana Marques Vieira & W. Bruce Traill, 2007. "The role of food standards in international trade: evidence from Brazilian beef exports to the EU market," Journal of International Development, John Wiley & Sons, Ltd., vol. 19(6), pages 755-764.
    • Handle: RePEc:wly:jintdv:v:19:y:2007:i:6:p:755-764
    DOI: 10.1002/jid.1405
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    References listed on IDEAS

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