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The Poultry Market in Nigeria: Market Structures and Potential for Investment in the Market

Author

Listed:
  • Heise, Heinke
  • Crisan, Alexandra
  • Theuvsen, Ludwig

Abstract

High population growth and growing income lead to increasing demand for poultry products in Nigeria. The poultry industry has emerged as the most commercialized and fastest expanding segment in the animal husbandry subsector but still faces many problems. Private investment from foreign countries could help to facilitate this market. This paper reveals the opportunities and threats of a market entry for private investors based on a PESTEL analysis and a SWOT analysis.

Suggested Citation

  • Heise, Heinke & Crisan, Alexandra & Theuvsen, Ludwig, 2015. "The Poultry Market in Nigeria: Market Structures and Potential for Investment in the Market," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(A), pages 1-26, July.
    • Handle: RePEc:ags:ifaamr:207011
    DOI: 10.22004/ag.econ.207011
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Parkhi, Charuta M. & Liverpool-Tasie, Saweda & Reardon, Thomas A., 2022. "Food systems transformation and changing demand for animal proteins: Evidence from Nigeria," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322594, Agricultural and Applied Economics Association.
    2. repec:arp:sjavsm:2020:p:116-122 is not listed on IDEAS
    3. Ewubare Dennis Brown & Ozar, Vivian, 2018. "Effect of Poultry Production on Agricultural Production in Nigeria," Economy, Asian Online Journal Publishing Group, vol. 5(1), pages 8-16.
    4. Lenis Saweda O. Liverpool-Tasie & Awa Sanou & Justice A. Tambo, 2019. "Climate change adaptation among poultry farmers: evidence from Nigeria," Climatic Change, Springer, vol. 157(3), pages 527-544, December.
    5. Adewale Isaac Olutumise & Taiwo Olarotimi Oladayo & Lawrence Olusola Oparinde & Igbekele Amos Ajibefun & Taye Timothy Amos & Yiseyon Sunday Hosu & Idowu Alimi, 2023. "Determinants of Health Management Practices’ Utilization and Its Effect on Poultry Farmers’ Income in Ondo State, Nigeria," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    6. Wale Ayojimi & Babatunde Oluseyi Ajiboye & Olasunkanmi Moses Bamiro, 2020. "Comparative Economic Analysis of Poultry Egg Production under Two Feed Management Regimes in Ogun State, Nigeria," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(8), pages 107-115, August.
    7. Fatai Abiola Sowunmi & Abeeb Adetunji Bello & Adebayo Isaiah Ogunniyi & Abiodun Olusola Omotayo, 2022. "Delving Deeper into Market Concentration of Poultry Feed and the Driving Factors for Brand Switching: Evidence from Commercial Egg Producers in Nigeria," Sustainability, MDPI, vol. 14(13), pages 1-18, June.
    8. Badmus, Sheriff Kunmi & Alawode, Olanike Olubunmi, . "Poultry farmers’ preferences for solar photovoltaics as a major source of energy in Oyo State, Nigeria," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 70(4).
    9. Ayodeji Ogunleye & Ayodeji Kehinde & Abiodun Ogundeji & Ronke Orimogunje, 2025. "Does microcredit have any impact on profit efficiency? Evidence from smallholder poultry farmers in Nigeria," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(6), pages 13611-13637, June.
    10. Olufemi Peter Alawode & Helen Nwobodo & Afolake Ogunfowora & Alao Olubunmi & Chimeruo Victory Onyeka-Iheme, 2024. "Financial Re-Engineering and Customer Performance of Poultry Business in Nigeria," International Journal of Economics and Financial Issues, International Journal of Economics and Financial Issues, vol. 14(6), pages 164-173, October.
    11. Samantha L. Padilla & Lenis Saweda O. Liverpool‐Tasie & Robert J. Myers, 2021. "The effects of feed and energy costs on broiler farm decisions: A dynamic programming approach," Agricultural Economics, International Association of Agricultural Economists, vol. 52(2), pages 249-264, March.
    12. Antia-Obong, Essien Akpan & Hubbard, Carmen & Garrod, Guy, 2016. "My lived experience should also explain my market choice: Mixing methods to examine the influence of transaction cost on live chicken sales in Nigeria," 90th Annual Conference, April 4-6, 2016, Warwick University, Coventry, UK 236335, Agricultural Economics Society.
    13. Awa Sanou & Lenis S. O. Liverpool‐Tasie & John M. Kerr, 2020. "Threshold investment and firm viability: Evidence from commercial poultry farms in Nigeria," Agribusiness, John Wiley & Sons, Ltd., vol. 36(3), pages 422-439, June.
    14. Abigail Gbemisola Adeyonu & John Chiwuzulum Odozi, 2022. "What are the Drivers of Profitability of Broiler Farms in the North-central and South-west Geo-political Zones of Nigeria?," SAGE Open, , vol. 12(1), pages 21582440211, January.
    15. Mst Shanaz Akter & Md Taj Uddin & Aurup Ratan Dhar, 2023. "Advancing Safe Broiler Farming in Bangladesh: An Investigation of Management Practices, Financial Profitability, and Consumer Perceptions," Commodities, MDPI, vol. 2(3), pages 1-17, September.

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