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Competitiveness of the Orange Juice Chain in Brazil


  • Neves, Marcos Fava
  • Trombin, Vinícius Gustavo
  • Kalaki, Rafael Bordonal


This paper provides a detailed look at the orange juice production chain in Brazil including, the recent downturn of orange juice consumption seen in the global markets. This study is intended to provide more transparency and serve as a basis for deeper analysis for researchers, citrus growers, entrepreneurs and other stakeholders in the citrus industry. Looking to the future, the paper suggests a list of actions which need to be taken in order to increase the chain competitiveness.

Suggested Citation

  • Neves, Marcos Fava & Trombin, Vinícius Gustavo & Kalaki, Rafael Bordonal, 2013. "Competitiveness of the Orange Juice Chain in Brazil," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-18, November.
  • Handle: RePEc:ags:ifaamr:159664

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    References listed on IDEAS

    1. Steven T. Sonka & Michael A. Hudson, 1989. "Why agribusiness anyway?," Agribusiness, John Wiley & Sons, Ltd., vol. 5(4), pages 305-314.
    2. Reardon, Thomas & Barrett, Christopher B. & Berdegué, Julio A. & Swinnen, Johan F.M., 2009. "Agrifood Industry Transformation and Small Farmers in Developing Countries," World Development, Elsevier, vol. 37(11), pages 1717-1727, November.
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    Cited by:

    1. Rombach, Meike & Bitsch, Vera, 2015. "Food Movements in Germany: Slow Food, Food Sharing, and Dumpster Diving," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 0(Issue 3), pages 1-24, September.


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