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The Effect of Label Information on U.S. Farmers’ Herbicide Choices

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  • Hasing, Tomas
  • Carpio, Carlos E.
  • Willis, David B.
  • Sydorovych, Olha
  • Marra, Michele C.

Abstract

This paper analyzes the effect of labeling information on U.S. farmers’ herbicide choices. Herbicide choices reported by U.S. soybean farmers are used to estimate farmer preferences for different herbicide attributes using a mixed logit model. Our results indicate that statements displayed on pesticide labels regarding risks to human health and the environment are important components in herbicide selection. We find that farmers are willing to pay an average of $27 per acre to avoid using an herbicide labeled with the word “Warning” and $38 per acre to avoid using an herbicide labeled with the word “Danger.”

Suggested Citation

  • Hasing, Tomas & Carpio, Carlos E. & Willis, David B. & Sydorovych, Olha & Marra, Michele C., 2012. "The Effect of Label Information on U.S. Farmers’ Herbicide Choices," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(2), pages 1-15, August.
    • Handle: RePEc:ags:arerjl:132530
    DOI: 10.22004/ag.econ.132530
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    1. E. Douglas Beach & Gerald A. Carlson, 1993. "A Hedonic Analysis of Herbicides: Do User Safety and Water Quality Matter?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 75(3), pages 612-623.
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    3. Carpio, Carlos E. & Sydorovych, Olha & Marra, Michele C., 2007. "Relative Importance of Environmental Attributes Using Logistic Regression," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34846, Southern Agricultural Economics Association.
    4. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economic Reports 34069, United States Department of Agriculture, Economic Research Service.
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    2. Samuel D. Zapata & Carlos E. Carpio, 2014. "The theoretical structure of producer willingness to pay estimates," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 613-623, September.

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