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The Effect of Label Information on U.S. Farmers' Herbicide Choices

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  • Hasing, Tomas
  • Carpio, Carlos E.
  • Willis, David B.
  • Sydorovych, Olha
  • Marra, Michele

Abstract

This paper analyzes the effect of labeling information on U.S. farmers' herbicide choices. Herbicide choices reported by U.S. soybean farmers are used to estimate farmer preferences for different herbicide attributes using a mixed logit model. Our results indicate that statements displayed on pesticide labels regarding risks to human health and the environment are important components in herbicide selection. We find that farmers are willing to pay an average of $27 per acre to avoid using an herbicide labeled with the word “Warning” and $38 per acre to avoid using an herbicide labeled with the word “Danger.”

Suggested Citation

  • Hasing, Tomas & Carpio, Carlos E. & Willis, David B. & Sydorovych, Olha & Marra, Michele, 2012. "The Effect of Label Information on U.S. Farmers' Herbicide Choices," Agricultural and Resource Economics Review, Cambridge University Press, vol. 41(2), pages 200-214, August.
    • Handle: RePEc:cup:agrerw:v:41:y:2012:i:02:p:200-214_00
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    Cited by:

    1. Samuel D. Zapata & Carlos E. Carpio, 2014. "The theoretical structure of producer willingness to pay estimates," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 613-623, September.
    2. Michelson, Hope & Fairbairn, Anna & Ellison, Brenna & Maertens, Annemie & Manyong, Victor, 2021. "Misperceived quality: Fertilizer in Tanzania," Journal of Development Economics, Elsevier, vol. 148(C).

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