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Smallholder Vegetable Farmers and Marketing Choices: Implications for Inclusiveness of Farmers to Markets

Author

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  • Rajanna, Divya
  • Bokelmann, Wolfgang
  • Gido, Eric Obedy

Abstract

This study has evaluated the factors that influence the smallholder farmers selection of marketing channels to sell vegetables. The marketing channels include cooperative, regulated and conventional market. The primary data were collected from a random sampling of 100 vegetable growing smallholder farmers from Karnataka, India. Personal interview was conducted with the help of semi-structured interview in the field survey. Ten variables describing the socio economic, product and market factors were considered for the analysis. Data revealed that farmers were selling their produce in one or more than one marketing channels. The multivariate probit was used to analyze the co-relation in the choice or selection of the marketing channels. Empirical findings reveal that the factors such as extension activities, subsidiary occupation, lower vegetable area, higher quality checks, and nearest distance influence the farmers selection of the cooperative market, while the distance influence the selection of the regulated market and lesser quality checks influence the selection of the conventional market.

Suggested Citation

  • Rajanna, Divya & Bokelmann, Wolfgang & Gido, Eric Obedy, 2017. "Smallholder Vegetable Farmers and Marketing Choices: Implications for Inclusiveness of Farmers to Markets," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 16(1).
    • Handle: RePEc:ags:ajaees:357132
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    References listed on IDEAS

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    2. Neven, David & Odera, Michael Makokha & Reardon, Thomas & Wang, Honglin, 2009. "Kenyan Supermarkets, Emerging Middle-Class Horticultural Farmers, and Employment Impacts on the Rural Poor," World Development, Elsevier, vol. 37(11), pages 1802-1811, November.
    3. Gandhi, Vasant P. & Namboodiri N V, 2004. "Marketing of Fruits and Vegetables in India: A Study Covering the Ahmedabad, Chennai and Kolkata Markets," IIMA Working Papers WP2004-06-09, Indian Institute of Management Ahmedabad, Research and Publication Department.
    4. Meike Wollni & Manfred Zeller, 2007. "Do farmers benefit from participating in specialty markets and cooperatives? The case of coffee marketing in Costa Rica1," Agricultural Economics, International Association of Agricultural Economists, vol. 37(2‐3), pages 243-248, September.
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