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Effects Of Consumers’ Trust And Attitude Toward Online Shopping

Author

Listed:
  • Mohammad Al-Nasser
  • Rushami Zien Yusoff
  • Rabiul Islam
  • Abdullah ALNasser

Abstract

This study investigated the effects of consumers’ trust and attitude toward online shopping. Attitude is referred to as a positive or negative evaluation of people, activities, ideas, objects, event, or just about anything in the environment. Different facets of the e-shopping behavior of consumers have been investigated in previous literature. These facets can generally be divided into three namely, behavioral intention, actual behavior and attitude toward behavior. The aim of the study is to determine the effect of consumers’ trust and attitude toward online shopping. A quantitative research design was adopted to collect data. Multiple regression analysis method was used to conduct this study. The findings of the study will contribute to both theory and practice. The results of this study have important contributions and implications for practitioners and policy-makers. This study contributed to the field of consumers’ trust and attitude relationship with online shopping in the context of developing countries. It is contended that the examination of the effects of consumers’ trust and attitude toward online shopping is more significant than the examination of a direct relationship, which is quite obvious.

Suggested Citation

  • Mohammad Al-Nasser & Rushami Zien Yusoff & Rabiul Islam & Abdullah ALNasser, 2014. "Effects Of Consumers’ Trust And Attitude Toward Online Shopping," American Journal of Economics and Business Administration, Science Publications, vol. 6(2), pages 58-71, July.
    • Handle: RePEc:abk:jajeba:ajebasp.2014.58.71
    DOI: 10.3844/ajebasp.2014.58.71
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    References listed on IDEAS

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    1. Choi, Jayoung & Geistfeld, Loren V., 2004. "A cross-cultural investigation of consumer e-shopping adoption," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 821-838, December.
    2. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
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    Cited by:

    1. Yuen, Kum Fai & Koh, Le Yi & Tan, Luan Yi Hazel & Wang, Xueqin, 2023. "The determinants of virtual reality adoption for marine conservation," Technology in Society, Elsevier, vol. 72(C).
    2. Dubravka Užar & Jelena Filipović, 2023. "Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 183-204.
    3. Lima Nasrin Eni, 2021. "Factors Affecting Online Shopping Attitude: A Study on Educated Customers of Rangpur Division in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 5(1), pages 1-13.

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