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Herding with and without payoff externalities -- an internet experiment

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  • Drehmann, Mathias
  • Oechssler, Jorg
  • Roider, Andreas

Abstract

Most real world situations that are susceptible to herding are also characterized by direct payoff externalities. Yet, the bulk of the theoretical and experimental literature on herding has focused on pure informational externalities. In this paper we experi- mentally investigate the effects of several different forms of payoff externalities (e.g., network effects, first-mover advantage, etc.) in a standard information-based herding model. Our results are based on an internet experiment with more than 6000 subjects, including a subsample of 267 consultants from an international consulting firm. We also replicate and review earlier cascade experiments. Finally, we study reputation e¤ects (i.e., the influence of success models) in the context of herding.

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Bibliographic Info

Article provided by Elsevier in its journal International Journal of Industrial Organization.

Volume (Year): 25 (2007)
Issue (Month): 2 (April)
Pages: 391-415

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Handle: RePEc:eee:indorg:v:25:y:2007:i:2:p:391-415

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Web page: http://www.elsevier.com/locate/inca/505551

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Citations

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Cited by:
  1. Oechssler, Jörg & Roider, Andreas & Schmitz, Patrick W., 2009. "Cooling-Off in Negotiations - Does It Work?," Working Papers 0463, University of Heidelberg, Department of Economics.
  2. Burkhard C. Schipper & Jörg Oechssler, 2008. "Incentives for Subjects in Internet Experiments," Working Papers 81, University of California, Davis, Department of Economics.
  3. Oechssler, Jörg & Roider, Andreas & Schmitz, Patrick W., 2009. "Cognitive abilities and behavioral biases," Journal of Economic Behavior & Organization, Elsevier, vol. 72(1), pages 147-152, October.
  4. Ozlem Ozdemir & Andrea Morone, 2012. "Black Swan Protection: an Experimental Investigation," Working Papers 2012/12, Economics Department, Universitat Jaume I, Castellón (Spain).
  5. Efraim Berkovich, 2011. "Search and herding effects in peer-to-peer lending: evidence from prosper.com," Annals of Finance, Springer, vol. 7(3), pages 389-405, August.
  6. Christoph Brunner & Jacob K. Goeree, 2009. "Wise crowds or wise minorities?," IEW - Working Papers 439, Institute for Empirical Research in Economics - University of Zurich.

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