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Prestige without purpose? Reputation, differentiation, and pricing in U.S. equity underwriting

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  • Fernando, Chitru S.
  • Gatchev, Vladimir A.
  • May, Anthony D.
  • Megginson, William L.

Abstract

Clustering of IPO underwriting spreads at 7% poses two important puzzles: Is the market for U.S. equity underwriting services anti-competitive and why do equity underwriters invest in reputation-building? This study helps resolve both puzzles. Modeling endogeneity of firm-underwriter choice using a two-sided matching approach, we provide strong evidence of price and service differentiation based on underwriter reputation. High-reputation banks receive average reputational premia equaling 0.65% (0.47%) of average IPO (SEO) underwritten proceeds, which constitutes 10% (13%) of their underwriting spreads. Equity issuers working with high-reputation underwriters receive significant benefits, including higher offer values and lower percentage spreads net of reputational premia.

Suggested Citation

  • Fernando, Chitru S. & Gatchev, Vladimir A. & May, Anthony D. & Megginson, William L., 2015. "Prestige without purpose? Reputation, differentiation, and pricing in U.S. equity underwriting," Journal of Corporate Finance, Elsevier, vol. 32(C), pages 41-63.
    • Handle: RePEc:eee:corfin:v:32:y:2015:i:c:p:41-63
    DOI: 10.1016/j.jcorpfin.2015.04.002
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    6. Gullapalli, Rachita & Knyazeva, Anzhela, 2020. "Foreign issuers in emerging growth company IPOs," Journal of Multinational Financial Management, Elsevier, vol. 54(C).
    7. Carbó-Valverde, Santiago & Cuadros-Solas, Pedro J. & Rodríguez-Fernández, Francisco, 2021. "Non-pricing drivers of underwriters’ market shares in corporate bond markets," International Review of Economics & Finance, Elsevier, vol. 76(C), pages 671-693.
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    10. Hansen, Robert S., 2015. "What is the value of sell-side analysts? Evidence from coverage changes – A discussion," Journal of Accounting and Economics, Elsevier, vol. 60(2), pages 58-64.
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    13. Yue Cai, 2021. "Measuring Market Power in the IPO Underwriter," Working Papers 2108, Waseda University, Faculty of Political Science and Economics.
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    15. Charles W. Calomiris & Yehuda Izhakian & Jaime F. Zender, 2019. "Underwriter Reputation, Issuer-Underwriter Matching, and SEO Performance," NBER Working Papers 26344, National Bureau of Economic Research, Inc.
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    Keywords

    Equity underwriting; Underwriter reputation; Underwriting spreads; Investment banking; Firm-underwriter matching; Underwriting syndicates;
    All these keywords.

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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