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Reputation in An Internet Auction Market

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  • Cynthia G. McDonald
  • V. Carlos Slawson
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    Abstract

    We investigate how market participants possessing varying degrees of anonymity reduce asymmetric information costs in an electronic auction market using a quantifiable measure of reputation. The data suggest that purchasers in this self-enforcing market use reputation to price information asymmetries associated with counterparty risks. The results provide direct empirical evidence of an economic incentive for investing in reputation. The continually observable feedback of participants indicates that high seller reputation signals preferred traits, including advertised service accuracy, product description accuracy, delivery efficiency, and posttransaction communication. Despite some imperfections, the reputation measure represents clear differences in expected performance between high-reputation and low-reputation counterparties. Copyright 2002, Oxford University Press.

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    Bibliographic Info

    Article provided by Western Economic Association International in its journal Economic Inquiry.

    Volume (Year): 40 (2002)
    Issue (Month): 4 (October)
    Pages: 633-650

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    Handle: RePEc:oup:ecinqu:v:40:y:2002:i:4:p:633-650

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    Cited by:
    1. Benedicktus, Ray L., 2011. "The effects of 3rd party consensus information on service expectations and online trust," Journal of Business Research, Elsevier, vol. 64(8), pages 846-853, August.
    2. Thomas Andrews & Cynthia Benzing, 2007. "The Determinants of Price in Internet Auctions of Used Cars," Atlantic Economic Journal, International Atlantic Economic Society, vol. 35(1), pages 43-57, March.
    3. José Canals-Cerdá, 2012. "The value of a good reputation online: an application to art auctions," Journal of Cultural Economics, Springer, vol. 36(1), pages 67-85, February.
    4. Reynolds, Kristy E. & Gilkeson, James H. & Niedrich, Ronald W., 2009. "The influence of seller strategy on the winning price in online auctions: A moderated mediation model," Journal of Business Research, Elsevier, vol. 62(1), pages 22-30, January.
    5. Cabral, Luís M B & Hortaçsu, Ali, 2004. "The Dynamics of Seller Reputation: Theory and Evidence from eBay," CEPR Discussion Papers 4345, C.E.P.R. Discussion Papers.
    6. Sun, Chia-Hung & Hsu, Ming-Fei, 2007. "The Determinants of Price in Online Auctions: More Evidence from Quantile Regression," Economics Working Papers wp07-18, School of Economics, University of Wollongong, NSW, Australia.
    7. Ng, Travis & Chong, Terence & Xin, Du, 2009. "The Value of Superstitions," MPRA Paper 13575, University Library of Munich, Germany.
    8. Genti Kostandini & Elton Mykerezi & Eftila Tanellari & Nour Dib, 2011. "Does Buyer Experience Pay Off? Evidence from eBay," Review of Industrial Organization, Springer, vol. 39(3), pages 253-265, November.
    9. Paul Resnick & Richard Zeckhauser & John Swanson & Kate Lockwood, 2006. "The value of reputation on eBay: A controlled experiment," Experimental Economics, Springer, vol. 9(2), pages 79-101, June.
    10. Dennis Halcoussis & Timothy Mathews, 2007. "eBay auctions for Third Eye Blind concert tickets," Journal of Cultural Economics, Springer, vol. 31(1), pages 65-78, March.
    11. Patrick Bajari & Ali Hortacsu, 2003. "Economic Insights from Internet Auctions: A Survey," NBER Working Papers 10076, National Bureau of Economic Research, Inc.
    12. Hortacsu, Ali, 2005. "Trust and Reputation on eBay: Micro and Macro Perspectives," Department of Economics, Working Paper Series qt8vj7d50q, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
    13. Gürtler, Oliver & Grund, Christian, 2006. "The Effect of Reputation on Selling Prices in Auctions," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 114, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
    14. Haucap, Justus & Wenzel, Tobias, 2011. "Wettbewerb im Internet: Was ist online anders als offline?," DICE Ordnungspolitische Perspektiven 16, Heinrich‐Heine‐Universität Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    15. Leonardo Rezende, 2008. "Econometrics of auctions by least squares," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 23(7), pages 925-948.
    16. Liu, Kang Ernest & Shiu, Ji-Liang & Sun, Chia-Hung, 2013. "How different are consumers in Internet auction markets? Evidence from Japan and Taiwan," Japan and the World Economy, Elsevier, vol. 28(C), pages 1-12.

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