Beauty And Productivity: The Case Of The Ladies Professional Golf Association
AbstractThere is much evidence that attractive looking workers earn more than average-looking workers, even after controlling for a variety of individual characteristics. The presence of such beauty premiums may influence the labor supply decisions of attractive workers. For example, if one unit of a product by an attractive worker is more rewarded than that by her less attractive coworker, the attractive worker may put more effort into improving her productivity. We examine this possibility by analyzing panel data for individual female golfers participating in the Ladies Professional Golf Association (LPGA) tour. We find that attractive golfers record lower average scores and earn more prize money than average-looking players, even when controlling for player experience and other variables related to their natural talents. This finding is consistent with the notion that physical appearance is associated with individual workers' accumulation of human capital or skills. If the human capital of attractive workers is at least partly an outcome of favoritism toward beauty, then the premium estimates obtained by many previous studies may have been downwardly biased.
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Bibliographic InfoArticle provided by Western Economic Association International in its journal Contemporary Economic Policy.
Volume (Year): 32 (2014)
Issue (Month): 1 (01)
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Other versions of this item:
- Seung Chan Ahn & Young Hoon Lee, 2011. "Beauty and Productivity:The Case of the Ladies Professional Golf Association," Working Papers 1119, Research Institute for Market Economy, Sogang University, revised 2011.
- J3 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs
- J7 - Labor and Demographic Economics - - Labor Discrimination
- L8 - Industrial Organization - - Industry Studies: Services
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