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Content
June 2023, Volume 5, Issue 4
- 116-122 Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X
by Detya Wiryany & Maudy Rizkiana Poedjadi & Ita Rahmawati - 123-129 History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations
by Sylvia Kartika WB & Fitri Widiastuti - 130-142 Self-Determination Theory: The Mediating Role of Generational Differences in Employee Engagement
by Charles Nwoko & Khashayar Yazdani - 143-151 Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry
by David Andriyan & Muhammad Sholahuddin & Imronudin - 152-166 AI-Enhanced Stock Market Prediction: Evaluating Machine Learning Models for Financial Forecasting in the USA
by Mir Mohtasam Hossain Sizan & Bimol Chandra Das & Reza E Rabbi Shawon & MD. Sohel Rana & Md Abdullah Al Montaser & Anchala Chouksey & Laxmi Pant - 167-183 Optimizing Online Sales Strategies in the USA Using Machine Learning: Insights from Consumer Behavior
by Rabeya Akter & Md Nasiruddin & Farhana Rahman Anonna & MD Rashed Mohaimin & Md Boktiar Nayeem & Adib Ahmed & Afrin hoque jui & Shah Alam - 184-213 AI-Driven Project Portfolio and Business Analytics for Forecasting Cost Overruns, Schedule Delays, Resource Bottlenecks, and Enterprise Performance Across U.S. Industries
by Masrul Hasan & Kazi Rakib Hasan Saurav & Md. Arifur Rahman
April 2023, Volume 5, Issue 3
- 01-07 Labor Standards Enforcement Program and Code of Ethics of Labor Inspectors in Region XII
by Ernesto H. Coloso - 08-24 Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers
by Donn Enrique Moreno & Rocky Angelo Gabatin & Mical Angela Agleron & Christian Gavasan & Emmanuel Hiro Santos & Shan Rowell Tiongson - 25-35 The Shifting Stage of Business to the “New Normal”
by Kenneth Robert A. Hernandez & Gladys L. de Guzman - 36-55 Improving the Working Conditions: Productivity, Safety, and Teamwork in a Pottery Processing/Manufacturing Workplace
by Christine J. Concepcion - 56-64 The Legacy of Leadership According to Imam Ali's Letter 53: A Comparative Perspective with the New Management
by SAIDA IFISS & Said MSSASSI - 65-71 Quantitative Assessment of Destination Service Quality of the Buddhist Circuit Using Relative Importance Index
by Ranjeet Kumar Raman - 72-79 Systematic Literature Review on the Effects of Corporate Social Responsibility (CSR) on Company Image
by Yunarti & Ratnawati - 80-96 Governance of Human Resources Management in the Digital Era
by Syahrial Shaddiq & Khuzaini & M. Irpan - 97-113 Affecting Factors of E-Commerce Courier Services on Consumer’s Purchasing Behavior and Satisfaction Level
by Glicerie Mae Dar & JOHN MATTHEW ESPINAS & Louis Anthony E. Mabeza & Kevin Jamir Pigao & Bernard R. Letrero - 114-124 Implementation of Total Productive Maintenance and Lean Manufacturing in the Pharmaceutical Industry: An Empirical Study
by Angga Saenagri & Osly Usman & Gos Ishak - 125-136 New Normal: The Impact of HMO in the Health-Seeking Behavior of Patients of Multi-Specialty Clinics
by Mark John Bautista & Jeremy Fuentes Jr. & Reynalyn Tomada & Kevin Jamir Pigao & Bernard Letrero - 137-142 Faculty Engagement: A Study on the Higher Education Institutions’ Setting
by Jennelyn Artates - 143-154 The Effect of Corporate Social Responsibility on Competitive Advantage through Organizational Learning in the Jordanian Industrial Sector
by Raghad Darweesh & Mohammad Abuareish - 155-160 Marketing Challenges and Trends Influencing Wine Producers and Consumers
by Julien Bousquet - 161-168 Leveraging Management information Systems for Agile Project Management in Information Technology: A comparative Analysis of Organizational Success Factors
by Niropam Das & Jahid Hassan & Habiba Rahman & Kazi Bushra Siddiqa & Shuchona Malek Orthi & Clinton Ronjon Barikdar & Md Alamgir Miah
March 2023, Volume 5, Issue 2
- 01-07 Suggestions on the Development of the Health Insurance Industry during the Normalization Phase of COVID-19 in China: Based on the Comparative Analysis Method
by Yue Lin & Yixiang Fang - 08-22 Determinants of Employee Retention in Pharmaceutical Companies: Case of Saudi Arabia
by Majed Alshamrani & Sager Alharthi & Majed Helmi & Tariq Alwadei - 23-37 Application of Religious Values and Local Wisdom in Government Leadership in Morowali District, Central Sulawesi Province
by Anwar Hafid & Ermaya Suradinata & Khasan Effendi & Sampara Lukman - 38-46 Challenges of Social and Digital Media Engagement for Established Brands: A Rise of Crowd Culture
by Mahmud Wahid & Zinat Sultana - 47-56 How to Improve Employee Performance through the Role of Work Engagement Mediation Empirical Studies on Public Sector Organizations
by Titik Sri Sabekti & Ahmad Ikhwan - 57-60 Exploring the Advantages and Insights of e-Banking Development in Hong Kong
by Xiruo Zhu - 61-64 Financial and Internal Control Compliance Supervision of Listed Companies from the Perspective of Independent Directors
by Chen Xiaoxin - 65-71 Non-traditional Tools for the Central Bank of Iraq as a Model
by Bassem Hassen Ismail & Mohamed Emad - 72-82 Brainstorming: The Need for Professionalization of Facilitators and Participants
by Arthur D. Gogatz & Mark Azavedo - 83-100 Exploring the Perceived Prospects of the Belt & Road Initiative on Policy Impacts for Madagascar
by Rasoanirina L.A Fienena & Meng Kheang Sorn & Wu Ge & Erpeng Wang - 101-111 A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines
by Donn Enrique Moreno & Jose Iñigo Espiritu & Isabelle Rose Maniclang & Lloyd Denis Talabis - 112-120 Model of Social Services for Disabilities in DKI Jakarta Province
by Maria Margaretha & Sadu Wasistiono & Hadi Prabowo & Marja Sinurat - 121-125 Representative Stock Analysis in Chinese Medical Industry and Relevant Investment Recommendations Review
by Zhang Jingyi - 126-136 Student’s Understanding of “Innovation in Crisis Management” for Business: Empirical Evidence from Bangladesh
by Shahana Pervin
January 2023, Volume 5, Issue 1
- 01-09 Employee Engagement and Organisational Commitment in Nigeria: Does it Matters for Local Government Service Commission?
by AKPOLO Rowland Bodiseowei & ODIRI, Vincent, I.O. - 10-19 The Impact of Diversification Policy on Revenues of Commercial Banks: A Case of Iraqi Commercial Banks
by Ammar Elias Ahmed & Saja Fathi Mohammed Younis - 20-29 The Effects of Service Quality on Customer Satisfaction and Its Implication on Company’s Performance: A Case study of Perumdam Tirta Alam Tarakan
by Arkas Viddy & Rukisah & Ana Srielaningsih & Hanadelansa & Andi Asrifan - 30-37 Gender Mapping in Higher Education Systems: A Case in Indonesia
by Jullimursyida & Khalsiah & Deasy Siska & LIiliswidaningsih & Aan Komariah & Rozanna Dewi & Mawardati & Yessi Aaprilia & Andi Asrifan - 38-49 Leadership Style, Compensation and Competence Influence on Employee Performance through Job Satisfaction
by Nur Ida Iriani & Suyitno Suyitno & Totok Sasongko & Muhamad Rifai & Poppy Indrihastuti & Dyah Agustin Widhi Yanti - 50-62 The Perspective of Rural Entrepreneurs in Indonesia toward the Challenges of Developing Small and Medium Enterprises (SMEs): An Evidence from Sambas Regency, West Kalimantan Province
by Darusman Darusman - 63-68 Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta
by Husnayetti Husnayetti & Cantika Awalya Ramadhanty & Erion Erion - 69-88 Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia
by Syed Ibrar Hussain & Ranga Chimhundu - 89-103 Measuring Financial Health Analysis Using Risk-Based Bank Rating (RRBR) Ratios: Evidence from Syariah Bank Listed on Indonesia Stock Exchange (IDX) For Periods Of 2018-2020
by Agung Wirayogi & Oktofa Yudha Sudrajad & Wiwiek Mardawiyah Daryanto - 104-109 Analysis of Control and Evaluation of Digital Marketing in the Hospital
by Pratiwi Pratiwi & Jaslis Ilyas & Wahyu Sulistiadi - 110-126 Improving the Quality of People's Salt Using the Blue Economy Concept in East Java Province, Indonesia
by Roudlotul Badi'ah & Wiwik Handayani & Ika Korika Swasti - 127-142 The Role of Job Dissatisfaction on Low Productivity in Ghanaian Sectors: Finding the Way Forward
by Saima Jahan & Gideon Appiah Kusi & Tanzin Akter Zisa & Fiona Hammond Quarcoo - 143-151 Tourism Business Sustainability Analysis in the Post-Pandemic Era: A Systematic Literature Review
by Herry Rachmat Widjaja & Farid Said & Jujuk Ferdianto & Surayal Hizmi & Rizda Endean Batubara - 152-162 The Impact of Diversification Policy on the Risks of Commercial Bank: A Case Study of Iraqi Commercial Banks
by Ammar Elias Ahmmed & Saja Fathi Mohammed Younis - 163-172 Government Management Strategy to Maintain the Quality of Local Government Financial Reporting in East Kalimantan Province, Indonesia
by La Ode Hasiara & Matjuri & Muhammad Suyudi & Fatahul Rahman & Noor Fachman Tjetje & Nahlah - 173-180 Exploring the Link between Training and Development, Employee Engagement and Employee Retention
by Seema Bhakuni & Sandeep Saxena - 181-193 The Underlying Theories of Organizational Sustainability: The Motivation Perspective
by Mostafizur Rahman & Sazali Abd Wahab & Ahmad Shaharudin Abdul Latiff
September 2022, Volume 4, Issue 4
- 01-06 Impact of Artificial Intelligence on Business and Society
by Claire Chan & Douglas Petrikat - 07-36 The Effect of the Credit Shock on the Capital Adequacy of Iraqi Private Banks
by Muayad Abdul Wahid Najm Al-Salih & Zahraa Ahmed Al-Noa’imee - 37-53 Testing the Relationship Between Financial Fragility and Financial Recovery Using Causality (Granger): An Analytical Study of a Sample of Commercial Banks Listed in the Iraq Stock Exchange
by Fareeq Mahmood Saeed Al-Ramli & Mayada Salah-Addin Taj-Addin - 54-60 Be Wary of Rich Manipulators: Differences in the Performance of Different Corporate Structures in the Face of Hostile Takeovers
by Lingkai Kong & Yunxin Chang & Kenichiro Soyano - 61-73 Measuring Financial Strength Using the Profitability Index and its Impact on Achieving Financial Soundness: An Analytical Study of Several Iraqi Private Commercial Banks
by Jamal Hadash Mohammed & Lina Tariq Ali & Luay Ali Mhmood - 74-81 Measuring the Impact of Liquidity, Profitability and Volume on Financial Performance: An Analytical Study of a Sample of Industrial Companies Listed in the Iraq Stock Exchange
by Sura Dhaygham Hazim & Mutasim Abbas Turke & Ibrahim Khalil Ibrahim & Hussain Elttayef Hamad - 82-91 The Role of Discipline and Internal Supervision on the Work Achievement of Employees at the Regional Inspectorate of Kutai Barat Regency
by Iham Iham & Ida Bagus Made Agung Dwijatenaya & Yonatan Palinggi - 92-96 Analysis of Big Data Utilization in Technology Companies (Gojek Case Study: PT GoTo Gojek Tokopedia Tbk)
by Usanto S - 97-105 Analysis of Community Satisfaction Kutai Barat on Quality of Service University of Kutai Kartanegara Tenggarong
by Rewina Rewina & Ida Bagus Made Agung Dwijatenaya & Musmuliadi Musmuliadi - 106-113 Analysis of Factors Influencing the Employee’s Spirit: A Case Study of The Health Office of Kutai Barat District
by Kristiana Kristiana & Ida Bagus Made Agung Dwijatenaya & Agustinus Djiu - 114-119 Analysis of the Effect of Work Discipline, Organizational Climate, Work Ethos, and Leadership on the Employee’s Performance at Barong Tongkok Office, Kutai Barat Regency
by Henokh Henokh & Ida Bagus Made Agung Dwijatenaya & Musmuliadi Musmuliadi - 120-132 Consumer’s Perceptions of Service Quality in Surakarta’s Bus Terminal during New Normal Era
by Nurdhina Arifa & Muhammad Sholahuddin - 133-148 Monetary Policy and its Role in Attracting Foreign Direct Investment: A Study in the Iraqi Economy for the Period (2004-2018)
by Anas Dheyab Salim - 137-150 Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels
by Nyoman Indah Kusuma Dewi & Gede Pradiva Adiningrat & I Wayan Wirga & Upayana Wiguna Eka Saputra & Ni Wayan Sukartini - 149-161 Measuring and Analyzing Cash Flow Indicators and their Impact on the Financial Decisions of the industrial Sector in Iraq: A Study of a Sample of Companies Listed on the Iraq Stock Exchange
by Khaled Abdullah Khaddar Al-Taie & Doaa Noman Mohammed Al-Husseini - 151-160 Proactiveness, Innovativeness and Risk-Taking Propensity: Its Implications on Sales Growth Performance of Micro-Businesses
by Mark Anthony Pelegrin & Ruben Nayve, Jr & Rommel Mansueto - 161-169 Revisiting the Entrepreneurial State Argument: A Malaysian Perspective
by Kishenjeet Nelson Dhillon - 162-178 The Role of Information Overload on Consumers’ Online Shopping Behavior
by Gideon Appiah Kusi & Mst Zannatul Azmira Rumki & Fiona Hammond Quarcoo & Esther Otchere & and Guanhui Fu - 170-183 Overcoming Remote Leadership Challenges: Lessons Learned from Covid-19
by Daniel Gandrita & Ana Gandrita & David Pascoal Rosado - 179-186 Determinants of Macroeconomics in Jordanian Islamic Banks
by Zaid Muayad Basheer & Omer Abdulrahman Jadaan & Hayder Dhahir Mohammed - 184-196 Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?
by Riza Aura Febriani & Muhammad Sholahuddin & Rini Kuswati & Soepatini - 187-194 The Impact of Innovation on the Global Manufacturing: Selected Sample for 2012-2019
by Mohammed Ahmed Mohammed & Nidaa Dakhil Jebur - 195-211 Using a Fuzzy Genetic Algorithm for Solving Transportation Logistics Problems
by Osama Emam & Riham Mohamed Younis Haggag & Nanees Nabil - 197-210 The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products
by Astri Indriana & Muhammad Sholahuddin & Rini Kuswati & Soepatini - 211-217 Perception of Partnership among Freight Forwarder Companies in Supporting SDGs for the Sustainability of the Logistics System in Indonesia during the Covid 19
by Riandhita Eri Werdani & NURUL IMANI & Stacia Mege & Suwandi & Ari Heryanto & Farah ula nida - 212-223 The Effect of Spiritual Marketing and Entrepreneurial Orientation on Determining Sustainable Competitive Advantage: A Case Study of Soliko Kale Company
by Khosrow Hajizadeh & Amir Kazemi - 218-230 The Causes and Effects of High Commodity Prices in Uganda Giving Solutions on how to Overcome Them
by Francis Muhire & Judith Nakirijja - 224-230 India’s Ascent to a Global Leadership: KPO as a Case in Point
by Mohit Ganesh Gupta - 231-136 Islamic Fiqh Views on E-Commerce
by Nahlah & Mukhtar Lutfi & Mukhtar Lutfi & Nasrullah Bin Sapa - 231-238 The Role of Social Technologies in Enhancing Organizational Ingenuity: A Survey Study in Asiacell Communications
by Mohamed Hussein Marie & Ali Abdulfattah Alshaher - 239-263 Leveraging Business Analytics to Enhance Supply Chain Resilience and Reduce Disruptions in Critical U.S. Industries
by Mohammad Ali & Md Shahdat Hossain & Md Whahidur Rahman & MD SHAHADAT HOSSAIN - 264-276 Climate Risk, Financial Stability, and Global Capital Allocation: A Predictive Analytics Approach to Assessing Climate-Related Financial Risk in International Investment Markets
by Md Ibrahim & Md Nurul Huda Razib & Nusrat Jahan & Md Moshiour Rahman
June 2022, Volume 4, Issue 3
- 01-10 Framework of Intellectual Capital-Based View in Improving Firm Agility
by Ahmad Baikuni & Dafik Dafik & Djoko Poernomo & Ika Sisbintari - 11-27 The Influence of Business Ethics and Accountant Ethics on Fraud: Empirical Study of Scrap Companies in Cikarang
by Rini Maisyarah & Adli Adli - 28-35 The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines
by Donn Enrique Moreno & Isa Maniclang & Ysabella Dominique Tongson & Karen Trinidad & Abegail Vicuña & John Kevin Belviz - 36-47 Challenges facing Iraq's accession to the World Trade Organization
by Jalil Kamal Ghaidan & Rawahel Ali Talei Kabbashi - 48-62 Implementation of Risk Management and Capital Structure on Financial Performance: A Study of Islamic Banking in Indonesia
by Ida Nihayah & Y. Anni Aryani - 63-67 Why ESG Reporting is Particularly Important for the Airlines during the Covid-19 Pandemic
by Elen Paraskevi Paraschi - 68-79 The Role of Free Trade Zones in Activating Sources of Income in Iraq
by Ziad Sabah Ali & Sabah Nima Ali - 80-90 Employing Internal Audit System towards Business Sustainability: Evaluating its Impact on the Triple Bottom Line Perspective in the Manufacturing Industry
by Michael Steve Cruz - 91-103 Improper Uses of Stock Price Variables in Empirical Research: A Review Article
by Yohanes Indrayono - 104-120 The Relationship between Financial Inclusion and Women's Empowerment: Evidence from Iraq
by Firas Farhan Jedi - 121-140 The Impact of Oil Price Fluctuations on the General Budget and the Iraqi Gross Domestic Product form the Period 2010 to 2020
by Yahya Farooq Kareem AL Bayati & Zuhair bin Nasser bin Al-Hamid Obeida - 141-145 Unexpected Heroes: How People in Addiction Recovery can Help Solve the Crisis of the Great Resignation
by Jason Roop - 146-159 Analyzing the Relationship between Financial Depth and Economic Growth in Iraq during the Period (2004-2020)
by Gailan Ismael Abdullah - 160-163 The Construction of Hong Kong International Technology Financial Center based on Blockchain Technology
by Bo Liu & Xiongmei Chen & Chen Chen & Yuzhe Chen - 164-169 Disorders Faced, Strategies of Survival, and Characteristics of MSME Entrepreneurs in the Fisheries Sector in the Era of Uncertainty
by Syamsari & M Syamsul Maarif & Elisa Anggraeni & Siti Amanah - 170-178 Employee Performance Impacted by Mental Health and Employee Wellbeing in INGOs Jordan
by Nasser Assaf - 179-185 Analysis of the Sustainability Maturity Level of the Indonesian Banknotes Printing Company
by Saiful Bahri & Syamsul Maarif & Arif Imam Suroso & Nur Hasanah - 186-200 Downside Risks as a Basis for Evaluating the Performance of the Investment Portfolio Compared to Traditional Performance Evaluation Measures: The Iraq Stock Exchange as a Model
by Rafiaa Ibrahim Al-Hamdani & Hussain Elttayef Hamad & Mutasim Abbas Turke & Sura Dhaygham Hazim - 201-210 Analyzing and Measuring the Relation between the Golden Rule of Financial Discipline and the Federal Budget Deficit in Iraq for the Period (2004-2020)
by Khalaf Mohamed Hamad & Dhaygham Khataab Abarahim - 211-220 The Impact of Diversification Policy on Revenues of Commercial Banks: A Case of Iraqi Commercial Banks
by Ammar Elias Ahmed & Saja Fathi Mohammed Younis - 221-230 Driving Business Innovation with Artificial Intelligence, Machine Learning and Blockchain Technology
by Mohammad Hasan Sarwer & Tui Rani Saha & Dalower Hossain - 231-244 Enhancing U.S. Financial Compliance and Risk Management through Data-Driven Automation and Anomaly Detection
by Kaniz Sultana Chy & Md Ashiqul Islam & Md Shoriful Islam Chowdhury & Md Nurul Islam Chowdhury & Md Asiful Islam
March 2022, Volume 4, Issue 2
- 01-12 Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention
by Carlos Cristobal & Alyssa Rhose Del Prado & Ansberto Cagampan & Ernesto Dimaculangan - 13-26 Consumer’s Attitude on Online Payment Systems as Driven by Risks
by Mariel Katrina Reynon & Peter Carlo Bulatao & Joscelle Ann Vergel & Lauren Ashley Yabut & Jun Grimaldo - 27-37 Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events
by Isabela Bacay & Roiel Anthony Ramirez & Franceline Naomi Ramos & Jun R. Grimaldo - 38-47 Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior
by Bea Andrea Antonio & Kyra Lyn Dela Cruz & Aaliyah Isis Jimenez & Earl Pantoja - 48-57 Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands
by Earl Pantoja & Wennie Grace Dela Torre & Amabelle Inacay & Jadyn Gail Ornopia - 58-78 The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention
by Angelo Clark Castillo & Aimee Margaret Flores & Lance Matthew Sanchez & Arthur Yusay & Marie Abigail Posadas - 79-99 Consumer Behavior and Practices towards Green Marketing of Food Enterprises
by Mathew Hervey Lim & Chrissane Rey & Maria Patricia Zamuco & Mary Caroline Castaño - 100-116 Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce
by Kian Balgomera & Armel Emmanuel Dela Cruz & Jan Emmanuel G Santiago & Ronald R. Fernandez - 117-122 An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila
by Lian Thorjie Lim & Enrico Miguel Peralta & Martin Jego Solano - 123-135 Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram
by Fatima Mae Libunao & Jhanniella Denise Martinez & Ma. Katlina Rodriguez & Mary Caroline Castaño - 136-149 The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City
by Christian Brazil & Stephen Brian Neri & Allan Ysmael Soriano & Carl Fritz Victorio & Jun R. Grimaldo - 150-162 The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry
by Angela Dominique Andoy & Jose Antonio Beriña & Jan Erika Querubin & Jun Grimaldo - 163-179 Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements
by Erll Angelo De Leon & Ma. Bianca Resuta & Derie Rose Virtusio - 180-191 The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos
by Ronn Alexis Castillo & Czarina Zoy Jaramillo & Leonard Sy - 192-202 Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion
by Therhey Ann Centeno & Alliah Clarisse Pacheco & Gem Danielle Sigua & Nicole John Tan & Ronald Fernandez - 203-212 Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products
by Vinna Justin Alvaro & Mary Caroline Castano & Angela Faith Dela Cruz & Marc Andrei Sebastian & Cheska Mae Torres - 213-229 Transitioning Towards a Fully Digital Banking Environment: Analyzing Financial Consumption Preferences of Metro Manila Banking Customers
by Nina Isabel Gigante & Patricia Anne Martin & Hiroshi Marutani - 230-240 Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila
by Kyle Ivan Anthony Pablo & Gerald Gallaza & Bianca Elizabeth Delos Reyes & Francis Lawrence B. De Jesus - 241-255 The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications
by Fatima Amagsila & Ella Mae Cadavis & Jhon Paul Callueng & Jc Reimark Manio - 256-261 The Effect of Hospital Management Information System Performance on Hospital Financial Reports Quality Moderated by Human Resources Competence: An Empirical Study at DKI Jakarta Province’s X Hospital
by Pramono & Adli - 262-276 The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs
by Anne Valerie Casimiro & Cathleen Chua & Dominique Earl Pasquin & Jun R. Grimaldo - 277-293 Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy
by Allaine Bernadette Chua & Alyannah Hidalgo & Joshua James Huyo-a & Alain Jomarie G. Santos - 294-300 Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk
by Andreana Gene Gomez & Kristine Falales & Tricia Mae Villaflores - 301-312 The Impact of Online Advertisement on Building a Brand and on Purchase Intention
by Xyrille Christian Cabigting & Angela Denise Marallag & Bryan Paulo Mariano & Jun Grimaldo - 313-333 Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials
by Sophia Mae Dealca & John Rafael D. Estrera & Christian Lloyd L. Tibalao & Francis Lawrence B. De Jesus - 334-342 The Effect of Work Environment and Work Motivation on Employee Performance through Workload on Bpjs Health Employees Prima Branch Office
by Niken Udanarti & Kasmir - 343-361 TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials
by Mary Aubrey G. Gesmundo & Melvin Dave S. Jordan & Wee Hansei D. Meridor & Dainielle Vien Muyot & Mary Caroline N. Castano & Agnes Jocelyn P. Bandojo - 362-382 Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention
by Mark Ryan Mergillano & Bryan Gabriel Nabor & Rhixonn Rourkee Halili & Kristian George Hinanay & Jun R. Grimaldo - 383-395 The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines
by Lance Astoriano & Gerona, Justin Albert D. & Marzan, Juan Carlos R. - 396-422 A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program
by Terrence Arvin S. Auyong & Shawn Caesar M. De Jesus & Donnel Doglas G. Maralit & Aaron Joshua T. Obeles & Francis Lawrence B. De Jesus - 423-447 Remote Working during the Covid-19 Global Pandemic and its Implications for Employee Motivation: Some Evidence from Nigeria through the Lens of Self-Determination Theory
by Charles Nwoko & Khashayar Yazdani - 448-458 Analysis of the Dimensions of Lean Manufacturing through the Hierarchical Analysis Process in the General Company for Automobile and Equipment Manufacturing in Alexandria, Babylon of Iraq
by Nawfal Kadhim AbdUon - 459-463 Importance of Intercultural Communication in an Organization
by Duaa Shahid - 464-476 Sharia and Conventional Stock Investment
by Nurul Aisah & Muhammad Sholahuddin & Sisca Dian Rahmawati Rahmawati - 477-482 Impact of COVID19 on the Education System in the United States through PESTLE Analysis: A Case Study
by Duaa Shahid - 483-491 The Impact of Public Spending (Expenditures) on Economic Growth in Iraq for the Period 2004-2019
by Khalaf Mohamed Hamad & Hassan Zaidan, Khalaf Al-Majma’i & Mohammed kamil Abdullah - 492-500 The Role of Administrative Slouch in Expanding the Hidden Economy
by Najim Suhel Najim & Saad Salim Ghanim & Qusay Jasim Mohammd
January 2022, Volume 4, Issue 1
- 01-07 The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials
by Jiro Miguel Garbes & Don Carlo Harnecillo & Celine Almira Yu & Earl Pantoja - 08-15 An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila
by Napolie Joyce Buenafe & Hannah Mae Espedido & Kyle Rainier Samonte & Althea Karmen Vitto - 16-22 The use ISO 31000:2018 in Indonesian Fintech Lending Companies: What Can We Learn?
by Franciskus Antonius Alijoyo - 23-33 Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce
by Sina E. Charandabi & Omidreza Ghanadiof - 34-41 Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing
by Sultan AL-Mashrafi & Zaheer Ahmed Khan - 42-48 The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision
by Nurjamilah Jamilah & Suryanto & Arianis chan - 49-56 COVID-19 Vaccine: Enhancement of Stock Buying in Indonesia
by Hartono - 57-63 Black Swan Event on JCI Value and Sectoral Index for February-April 2020: Effects of Covid-19 in Indonesian Stock Exchange
by Heni Safitri - 64-68 Factors Influencing Consumers’ Preference for Purchasing of Ready to Eat Food Products: A Study in Shahr – e-Now of Kabul City
by Abdul Kafil Bidar & Zabihullah Farkhari - 69-75 Analysis on the Finance in Sheqi County Rural Commercial Banks
by Yusen Yang & Guo Xiangyu - 76-90 Analyzing Consumer Behavior Towards Luxury Jewelry Brands
by Erika Austria & Alyssa Gabrielle Peralta & Belle Chloe Dacara - 91-106 The Role of Administrative Leadership in Supporting Culture of Quality and Excellence Based on Kaqa Excellence Model: An Implementation Study
by Mohammed Nasseef - 107-114 Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media
by Mariel Kathrine Mañosca & Allyssa Kyla Poyaoan & Jake Vitug - 115-123 The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila
by Rogemar Caldito & Daniel Kyle Candano & Kim Beatrice Diaz - 124-130 Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal
by Ohle Nychail Santos & Ma. Sophia Santos & Chelzy Divine Dragas & Marie Abigail Posadas - 131-139 Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors
by Rayne Lianne Lim & Mar Zhayvier Rosales & Alliah Therese Salazar & Earl Pantoja - 140-148 Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language
by Marina Patricia Solidad Taniguchi & Marco Sebastianne S. Ponce & Hanley Therese R. Tan & Darwin L. Borromeo - 149-156 Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services
by Alyssa Cacas & Mariel Bea Alecar Diongson & Glenda Mica Olita - 157-166 Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos
by John Michael Malabanan & Andrei Dela Vega & Leanne Christine Gono & Earl Pantoja, MSA - 167-178 A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention
by Angelu G. Alcaraz & Graciela Reneé C. Balmori & Jellah Daryl C. Ricalde & Earl Pantoja - 179-188 Product Placement in Filipino Films: An approach to Consumer Purchasing Intention
by Camile Candi Ong & Chris Joselle Santiago & Coleen Kirk Verdejo - 189-202 Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses
by Keith Bonus & Jasmin Raghani & John Kenneth Visitacion & Mary Caroline Castaño - 203-212 The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines
by Kent Manapul & Joshua Isidro & Menchie Hernandez & Ronald Fernandez - 213-221 Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers
by Tricianell Dionela & Abryl Evangelista & Coleen Marie Lansang & Ma. Veronica Urara Sato - 222-232 The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement
by Nicole Andrea Bañares & Jazmine Andrea Go & Marc Angelo Nuñez & Derick Paul Taporco - 233-256 Investigating Human Resource Practices and its Impact on Employee Performance in Selected Banks in the Philippines
by Mylene M. dela Cruz & Alan Y. Cabaluna - 257-263 Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior?
by Antonio Etrata, Jr. & Von Jarelle Bandiling & Kurt Peralta & Rean Marvee Relucio - 264-272 The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement
by Van Kevin Li & Patricia Alexandria Ongpauco & Janine Therese Rubante - 273-293 Contemporary Dynamics of Angel Investment: A Comparative Analysis Between Traditional and IMC Proficient MSMEs of Metro Manila
by Marco Louise Babiera & Benedict Cardenas Jr & Bj Mercado - 294-305 Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada
by Frinz Andrey Dulay & Rosemarie Liban & James Russell Rustia & Marjorie Mae Tayag & Mary Caroline Castaño
June 2021, Volume 3, Issue 2
- 01-11 Analysis of Effects of Product Quality, Promotion and Received Value Towards Customer Loyalty through Customer Satisfaction Grab Food
by Dian Erdiansyah & Erna S Imaningsih - 12-18 Determinants of Employee Engagement in a Tertiary Christian Institution in Mlang, North, Cotabato
by Ronie Panes & Ivy - 19-30 The effect of Price and Brand Image on Purchase Decisions and their Implications on Consumer Satisfaction of Ebara Pump Products in Jabodetabek
by Roy Harry Martin Siregar & Adi Nurmahdi - 31-42 The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa
by Janes Rivai & Zulfitri - 43-54 Performance Evaluation of Equity Funds: 2017-2019
by Rivandi Uchok Imanuel Sianipar & Bambang Mulyana & Sri Marti Pramudena - 55-67 Analyzing the Effect of the Product, Price Perception, and Promotion on Customer Loyalty to the Product of PT. EBARA Indonesia with Repurchase Intention
by Andreas Natanael & Syafrizal Chan - 68-74 Measurement and Analysis of Total Local Production Effect on Investment Spending in Iraq from 1990-2018
by Hussam Aldeen Taha & Hasan Zidan Khalaf - 75-89 The Relationship between Transformational Leadership and Innovation and Creativity in Management to Improve Employees’ Academic Performance at Sohar University
by Al-Saidi Ibtisam Harib Salim & Abd Wahab Zakaria - 90-97 Implementation Of Business Road Map as a Development of Business Model Canvas In The Ruang Temu Café In Samarinda
by Riyan Danu Setiawan & Finnah Fourqoniah & Muhammad Fikry Aransyah - 98-107 Factors Affecting Corporate Bond Ratings in Indonesia
by Ruspriono & Bambang Santoso Marsoem - 108-119 Impact of Covid-19 Pandemic on Financial Inclusion and Digital Adoption
by Safa SEN & Sara Almeida de Figueiredo - 120-124 Identifying Automotive Industry Trends: Data Mining from Intellectual Property Databases
by Roland Attila Csizmazia - 125-134 Effect of Promotional Mix on the Marketing of Insurance Services
by Joseph A. Anyadighibe & Aniebiet Etuk & Edim Eka James & Rose Stephen - 135-139 Contribution of Compensation, Work Environment and Motivation Against Work Productivity: A Case Study of BPS Partner Personnel of Ngawi Regency
by A.R. Djoko Purwito & Rachmawati K & Rozalina Novianty - 140-151 Moving Average Indicator and Trade Set-up as Correlates to Investment Trading in Stock Market: Basis for e Predictability Primer
by Elizabeth B. Alvior - 152-161 The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia
by Zahra Bhima Absharina & Anita Dwi Yuriani & Evelyn Hendriana - 162-172 E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda
by Etim, Glory Sunday & Edim Eka James & Arikpo Nneoyi Nnana & Okeowo, Victor Olusegun - 173-184 Correlation of Communication and Compensation and Benefits on Employees Performance Mediated by Motivation Research on Companies Merger and Acquisition in Indonesia in Oil and Natural Gas Industry
by Amalia Nur Kucaladevi & Sofyan Hernando & Dodi Thaufik Fathurokhman & Tengku Mohd. Khairal Abdullah - 185-196 Determinants of Organizational Culture and Lean Thinking: Basis of a Post Pandemic Strategic Planning in Distribution and Retail Chain of Stores
by Benita Aquino Meneses - 197-205 Information System Success: Influence to Consumer Behavior in the Use of Mobile Payment in M-Commerce
by Mark Anthony L. Pelegrin - 206-212 Work Environment and Sportsmanship of Telecommunication Companies in Port Harcourt
by Florence Adamma Nna - 213-217 Foodie's Point of View on Consuming Popular-Commercial Food
by Lily Dianafitry Hasan & Muhammad Anas & Muh. Zainuddin - 218-230 The Effect of Training, Compensation and Work Discipline on Job Satisfaction that Impacts Employee Performance PT. Astra Honda Motor
by Zulfikar Akbar & Nanang Agung Rohmandiyas - 231-240 Perceived Risk of Covid-19 and Trust on m-Health Transaction Intention
by Fauzia Nur Laili & Lilik Wahyudi