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Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

Author

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  • Ohle Nychail Santos

    (College of Commerce and Business Administration, University of Santo Tomas, Philippines)

  • Ma. Sophia Santos

    (College of Commerce and Business Administration, University of Santo Tomas, Philippines)

  • Chelzy Divine Dragas

    (College of Commerce and Business Administration, University of Santo Tomas, Philippines)

  • Marie Abigail Posadas

    (College of Commerce and Business Administration, University of Santo Tomas, Philippines)

Abstract

The changes in our daily lives, or, which have been called the "new normal," have an implication in the shifting of tradition to online business activities. This study aims to explore how effective search engine marketing, content marketing, influential marketing, social media marketing, and email marketing as strategies in digital marketing used by different MSMEs operating in NCR under the new normal and if these strategies can give a long-term gain in businesses. The study was conducted through a survey questionnaire by MSMEs owners in NCR. The study results found that Social Media Marketing is very effective as a Digital Marketing strategy and has a significantly low positive relationship with Digital Content and Influencer Marketing. The study will contribute to identifying the effectiveness of digital marketing strategies that will benefit the businesses under the new normal in terms of increasing their sales and in the future, as people get accustomed to the activities under the new normal.

Suggested Citation

  • Ohle Nychail Santos & Ma. Sophia Santos & Chelzy Divine Dragas & Marie Abigail Posadas, 2022. "Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal," Journal of Business and Management Studies, Al-Kindi Center for Research and Development, vol. 4(1), pages 124-130, January.
    • Handle: RePEc:alk:jbms00:v:4:y:2022:i:1:id:2869
    DOI: 10.32996/jbms.2022.4.1.15
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