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Proactiveness, Innovativeness and Risk-Taking Propensity: Its Implications on Sales Growth Performance of Micro-Businesses

Author

Listed:
  • Mark Anthony Pelegrin

    (Adamson University, Philippines)

  • Ruben Nayve, Jr

    (Adamson University, Philippines)

  • Rommel Mansueto

    (Siquijor State College, Philippines)

Abstract

The rising number of micro-businesses has, in one way or another, created an impact on the Philippine economy. However, the sustainability of these micro-businesses seems to be in question, for they do not last long in the industry. Hence, the entrepreneurial orientation of micro-businesses was investigated, and its impact on the business's sales growth performance. Using the Resource-based View (RBV), entrepreneurial orientation was classified as a resource that is crucial in having a competitive advantage. Frequency, weighted mean, multiple regression, and analysis of variance were used to investigate variable relationships. According to these statistical approaches, there is a significant relationship between entrepreneurial-oriented traits and sales growth. The study identified several implications for increasing entrepreneurial orientation in micro-business sales growth.

Suggested Citation

  • Mark Anthony Pelegrin & Ruben Nayve, Jr & Rommel Mansueto, 2022. "Proactiveness, Innovativeness and Risk-Taking Propensity: Its Implications on Sales Growth Performance of Micro-Businesses," Journal of Business and Management Studies, Al-Kindi Center for Research and Development, vol. 4(4), pages 151-160, September.
    • Handle: RePEc:alk:jbms00:v:4:y:2022:i:4:id:4321
    DOI: 10.32996/jbms.2022.4.4.25
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