IDEAS home Printed from https://ideas.repec.org/a/alk/jbms00/v4y2022i1id2682.html

Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce

Author

Listed:
  • Sina E. Charandabi

    (LeBow School of Business, Drexel University, Philadelphia, PA, USA)

  • Omidreza Ghanadiof

    (School of Technology, University of Central Missouri, MO, USA)

Abstract

The evolution of electronic commerce has led to expanding online markets due to convenience, online incentives, greater access to information, broader selections, competition, pricing, product quality, and lead time, i.e., the time that it takes to deliver the products after an order is placed. However, online markets have captured less attention in environments where consumers are concerned about the security and privacy of their personal data. Such concerns can be due to several reasons, from the reluctance in using electronic commerce to the lack of trust and reliability of web vendors. In this paper, we study trust and resilience engineering in such online markets and identify the most and least significant factors impacting online shopping systems. To tackle the inherent uncertainties of data used in our analysis, we propose a Fuzzy Data Envelopment Analysis (FDEA) model and validate our findings. Numerical examples show the efficiency of the proposed method in evaluating online and offline shopping systems with respect to trust and resilience.

Suggested Citation

  • Sina E. Charandabi & Omidreza Ghanadiof, 2022. "Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce," Journal of Business and Management Studies, Al-Kindi Center for Research and Development, vol. 4(1), pages 23-33, January.
    • Handle: RePEc:alk:jbms00:v:4:y:2022:i:1:id:2682
    DOI: 10.32996/jbms.2022.4.1.4
    as

    Download full text from publisher

    File URL: https://al-kindipublisher.com/index.php/jbms/article/view/2682
    File Function: Abstract page
    Download Restriction: no
    File URL: https://al-kindipublisher.com/index.php/jbms/article/download/2682/2395
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.32996/jbms.2022.4.1.4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alk:jbms00:v:4:y:2022:i:1:id:2682. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Al-Kindi Center for Research and Development (email available below). General contact details of provider: https://al-kindipublisher.com/index.php/jbms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.