Student’s Understanding of “Innovation in Crisis Management” for Business: Empirical Evidence from Bangladesh

A sound understanding of “Innovation in crisis management” could assist in tackling the crisis through Innovation. It will be easier for a business executive if he or she possesses such sound understanding as part of their study at the bachelor level. This study provides a survey result of the current Bangladesh students focusing on their understanding of “Innovation in Crisis Management” through an online survey, while this study aims to measure their understanding through several quiz questionnaires. This quiz-like questionnaire has two parts; the first part deals with the technical understanding, and the remaining part deals with the perceptive understanding of “In-novation in Crisis Management” for business. Unfortunately, this survey has found that few students have a sound understanding of this issue. Along with the survey result, this article also attempts to address the poor understanding among the students through robust regression analysis. This study suggests that more contextual teaching with a focus on case studies as well as required field visits might improve the understanding of this issue. The study result presented in this article could be replicable in the context of other countries. Methodologically, this study follows a survey-based descriptive and inferential analysis.