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Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

Author

Listed:
  • Frinz Andrey Dulay

    (Marketing Management Students, University of Santo Tomas, Manila City, Philippines)

  • Rosemarie Liban

    (Marketing Management Students, University of Santo Tomas, Manila City, Philippines)

  • James Russell Rustia

    (Marketing Management Students, University of Santo Tomas, Manila City, Philippines)

  • Marjorie Mae Tayag

    (Marketing Management Students, University of Santo Tomas, Manila City, Philippines)

  • Mary Caroline Castaño

    (Associate Professor, Marketing Management, University of Santo Tomas, Manila City, Philippines)

Abstract

Consumer Electronic Products are deemed essential in the new normal. Even with the increasing popularity of online marketplaces in the country, Filipinos are meticulous or careless in choosing a product. This pandemic has changed consumer behavior factors over the long term for further research - that is why this study aims to describe and identify the most influential purchasing behaviors of electronic products on Shopee and Lazada. Further understanding how the generations differ from each other’s purchasing behavior; Knowing also the preferred online marketplace by Filipinos. The researchers conducted a quantitative descriptive-comparative study to achieve the objectives and gather data through an online survey. From the results, Filipino consumers’ most influential purchasing behavior is the Product-Related Details. Filipinos wanted to physically assess the electronic product but with the restrictions of buying the product online. It is hard to base on all the product information, reviews, and feedback from other buyers.

Suggested Citation

  • Frinz Andrey Dulay & Rosemarie Liban & James Russell Rustia & Marjorie Mae Tayag & Mary Caroline Castaño, 2022. "Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada," Journal of Business and Management Studies, Al-Kindi Center for Research and Development, vol. 4(1), pages 294-305, January.
    • Handle: RePEc:alk:jbms00:v:4:y:2022:i:1:id:3081
    DOI: 10.32996/jbms.2022.4.1.30
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