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Seeking Freedom through Variety

Citations

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Cited by:

  1. Lu, Steven Qiang & Vassallo, Jarrod P. & Choi, Ada & Li, Jia, 2024. "The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic," Journal of Retailing, Elsevier, vol. 100(2), pages 166-185.
  2. Gülen Sarial-Abi & Zeynep Gürhan-Canli, 2016. "Whether One Looks for Means to Overcome Regulatory Restrictions or Show Source Negativity Depends on the Type of Regulatory Restrictions," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 411-421.
  3. Xun (Irene) Huang & Zhongqiang (Tak) Huang & Robert S WyerJr & Darren DahlEditor & JoAndrea HoeggAssociate Editor, 2018. "The Influence of Social Crowding on Brand Attachment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1068-1084.
  4. Jung Min Jang & Song Oh Yoon & Cecile K. Cho, 2025. "Space matters: the effect of product spacing on consumer variety-seeking," Marketing Letters, Springer, vol. 36(4), pages 731-745, December.
  5. Mo, Zichuan & Ma, Jingjing & Hamilton, Ryan & Zhao, Yuanjie, 2025. "When compensatory consumption backfires: The asymmetric effect of self-threat on consumption preference and satisfaction," Journal of Business Research, Elsevier, vol. 186(C).
  6. Jia Li & Rachel McCrary, 2022. "Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 173-183, June.
  7. Ringler, Christine & Sirianni, Nancy J. & Gustafsson, Anders & Peck, Joann, 2019. "Look but Don’t Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior," Journal of Retailing, Elsevier, vol. 95(4), pages 186-203.
  8. Wang, Wangshuai & Yi, Yanxi & Li, Jie & Sun, Gong & Zhang, Mo, 2022. "Lighting up the dark: How the scarcity of childhood resources leads to preferences for bright stimuli," Journal of Business Research, Elsevier, vol. 139(C), pages 1155-1164.
  9. Nguyen Pham & Naomi Mandel & Andrea C. Morales, 2016. "Messages from the Food Police: How Food-Related Warnings Backfire among Dieters," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 175-190.
  10. Zhao, Lei & Wang, Yuhang & Peng, Yuqi & Wang, Yujie & Hu, Fengpei, 2026. "Concern for others' perceptions of fairness reduces variety-seeking behavior when choosing for multiple others," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  11. Gong, Xiushuang & Zhang, Honghong & Fan, Yafeng, 2021. "To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options," Journal of Business Research, Elsevier, vol. 122(C), pages 437-446.
  12. Anindya Ghose & Hyeokkoo Eric Kwon & Dongwon Lee & Wonseok Oh, 2019. "Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps," Service Science, INFORMS, vol. 30(1), pages 154-174, March.
  13. Sample, Kevin L. & Sevilla, Julio & Haws, Kelly L., 2025. "Clear views, clear gains: Exterior transparency's role in increasing consumer entry for retail environments," Journal of Retailing, Elsevier, vol. 101(2), pages 158-176.
  14. Du, Jiangang & Song, Binbin & Wang, Xiaoqin & Wu, Zhangjian, 2024. "Busyness and diverse choice: How perceived busyness shapes consumer’s preference for variety seeking," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  15. Wahyuniati Hamid & La Ode Anto & Nasrul Nasrul, 2020. "The role of consumer innovativeness in consumer desire to try the transactions with sharia banking," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(6), pages 44-49, October.
  16. Iana A. Castro & Anuja Majmundar & Christine B. Williams & Barbara Baquero, 2018. "Customer Purchase Intentions and Choice in Food Retail Environments: A Scoping Review," IJERPH, MDPI, vol. 15(11), pages 1-19, November.
  17. Jang, Eunyoung & Arens, Zachary G., 2023. "Compensating for interpersonal relationships with brand relationships: A two-dimensional view," Journal of Business Research, Elsevier, vol. 157(C).
  18. Mohan, Geetha & Sivakumaran, Bharadhwaj & Sharma, Piyush, 2012. "Store environment's impact on variety seeking behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 419-428.
  19. Tobias Otterbring, 2023. "Physical proximity as pleasure or pain? A critical review of employee–customer proximity in sales and services settings," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 209-221, June.
  20. Ouyang, Jun & Jia, Yanli, 2026. "How visual product frames reduce online choice regret: the role of maximization," Journal of Business Research, Elsevier, vol. 206(C).
  21. Wong, Jimmy & Lalwani, Ashok K. & Wang, Jessie J., 2022. "The interactive effect of power and self-construal on consumers’ preferences for brand-logo size," Journal of Business Research, Elsevier, vol. 150(C), pages 279-296.
  22. Esther Liu, Qianqian & He, Dongjin & Jiang, Yuwei, 2025. "Loose = fun? How interstitial space in brand logos affects product perception," Journal of Business Research, Elsevier, vol. 192(C).
  23. Michelle Andrews & Xueming Luo & Zheng Fang & Anindya Ghose, 2016. "Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness," Marketing Science, INFORMS, vol. 35(2), pages 218-233, March.
  24. Knoeferle, Klemens M. & Paus, Vilhelm Camillus & Vossen, Alexander, 2017. "An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending," Journal of Retailing, Elsevier, vol. 93(4), pages 541-549.
  25. Wen, Na & Lurie, Nicholas H., 2019. "More Than Aesthetic: Visual Boundaries and Perceived Variety," Journal of Retailing, Elsevier, vol. 95(3), pages 86-98.
  26. He, Xianan & Xia, Qing & Feng, Wenqi, 2025. "Privacy violation and diverse choice: How privacy violation shapes subsequent consumers’ variety-seeking behaviors?," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  27. Kock, Florian & Ringberg, Torsten, 2019. "Embodied cognition effects on tourist behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
  28. Kwon, Ohjin & Singh, Tanya & Kim, SunAh, 2023. "The competing roles of variety seeking in new brand adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  29. Wang, Yan & Jiang, Jing & Yang, Ying, 2023. "Magic odd numbers: The effect of numerical parity on variety-seeking," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  30. Anindya Ghose & Beibei Li & Siyuan Liu, 2019. "Mobile Targeting Using Customer Trajectory Patterns," Management Science, INFORMS, vol. 65(11), pages 5027-5049, November.
  31. Spassova, Gerri & Isen, Alice M., 2013. "Positive affect moderates the impact of assortment size on choice satisfaction," Journal of Retailing, Elsevier, vol. 89(4), pages 397-408.
  32. Du, Yingying & Liu, Yun, 2025. "How social crowding undermines happiness from experiential purchases more than material purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  33. Pabitra Chatterjee & Barthelemy Chollet & Olivier Trendel, 2017. "From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence," Post-Print hal-01589885, HAL.
  34. Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel, 2020. "Components of visual perception in marketing contexts: a conceptual framework and review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 405-421, May.
  35. Montazeri, Samaneh & Tamaddoni, Ali & Stakhovych, Stanislav & Ewing, Michael, 2021. "Empirical decomposition of customer responses to discount coupons in online FMCG retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  36. Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
  37. Wang, Wangshuai & Raghunathan, Rajagopal & Gauri, Dinesh K., 2022. "Powerlessness, variety-seeking, and the mediating role of need for autonomy," Journal of Retailing, Elsevier, vol. 98(4), pages 706-723.
  38. Qin, Yao & Wang, Xuehua, 2023. "Power distance belief and the desire for uniqueness," Journal of Business Research, Elsevier, vol. 160(C).
  39. Pabitra Chatterjee & Barthelemy Chollet & Olivier Trendel, 2017. "From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence," Grenoble Ecole de Management (Post-Print) hal-01589885, HAL.
  40. Mukherjee, Ashesh & Lee, Seung Yun & Gershoff, Andrew, 2025. "Consumer flexibility and the effectiveness of limited time offers: the role of psychological reactance," Journal of Business Research, Elsevier, vol. 200(C).
  41. Sui, Jiarui & Hu, Jianhao & Zhang, Xuan & Li, Wanyue, 2026. "Weather, temperature, and variety-seeking: When arousal turns environment into choice," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  42. Sumitra Auschaitrakul & Dan King & Yanfen You, 2024. "From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products," Marketing Letters, Springer, vol. 35(2), pages 231-242, June.
  43. Chatterjee, Pabitra & Chollet, Barthélemy & Trendel, Olivier, 2017. "From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence," Journal of Business Research, Elsevier, vol. 75(C), pages 86-94.
  44. Pham, Thuy & Mathmann, Frank & Septianto, Felix & Chylinski, Mathew, 2025. "The impact of assortment size and population density on product evaluation," Journal of Retailing, Elsevier, vol. 101(2), pages 227-240.
  45. Jin, Ziniu, 2024. "Feeling bored, seeking more? The assimilation and contrast effect of environmental monotony on variety seeking behavior," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 148-161.
  46. Holmqvist, Jonas & Ponsignon, Frédéric, 2025. "Liminality in customer experiences: The uncertain outcome of employing liminal spaces for customer escapism," Journal of Business Research, Elsevier, vol. 186(C).
  47. Lee, Seung Hwan (Mark) & Sergueeva, Ksenia, 2017. "Chewing increases consumers' thought-engagement during retail shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 127-132.
  48. Sunyee Yoon & Hyeongmin Christian Kim & Vicki MorwitzEditor & Simona BottiAssociate Editor, 2018. "Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1141-1156.
  49. Kim, Jungkeun, 2020. "Impact of the perceived threat of COVID-19 on variety-seeking," Australasian marketing journal, Elsevier, vol. 28(3), pages 108-116.
  50. James M. Leonhardt & David Trafimow & Mihai Niculescu, 2017. "Selecting Field Experiment Locations with Archival Data," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(2), pages 448-462, July.
  51. Wongkitrungrueng, Apiradee & Valenzuela, Ana & Sen, Sankar, 2018. "The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice," Journal of Retailing, Elsevier, vol. 94(3), pages 280-295.
  52. Li Li & Shichang Liang & Bin Lan & Rulan Li & Yiwei Zhang, 2025. "Boundaries Shaping Sustainability: The Impact of Organic Food Information Boundaries on Purchase Intentions," Sustainability, MDPI, vol. 17(7), pages 1-30, April.
  53. Ting-Hsiang Tseng, 2014. "The Impact Of Need For Variety On Country Image Effects," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(2), pages 45-53.
  54. Otterbring, Tobias, 2021. "Peer presence promotes popular choices: A “Spicy†field study on social influence and brand choice," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  55. Pan Li & Alexander Tuzhilin, 2024. "When Variety Seeking Meets Unexpectedness: Incorporating Variety-Seeking Behaviors into Design of Unexpected Recommender Systems," Information Systems Research, INFORMS, vol. 35(3), pages 1257-1273, September.
  56. He, Xianan & Xia, Qing & Gong, Siyu, 2026. "Angular or circular? The effect of social crowding on product shape preference," Journal of Business Research, Elsevier, vol. 203(C).
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