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Customer Purchase Intentions and Choice in Food Retail Environments: A Scoping Review

Author

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  • Iana A. Castro

    (Marketing Department, Fowler College of Business, San Diego State University, San Diego, CA 92182, USA)

  • Anuja Majmundar

    (Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, CA 90033, USA)

  • Christine B. Williams

    (Department of Pediatrics, University of California San Diego, San Diego, CA 92093, USA)

  • Barbara Baquero

    (Department of Community and Behavioral Health, College of Public Health, University of Iowa, Iowa City, IA 52242, USA)

Abstract

Food purchasing and consumption behaviors have implications for nutrition and obesity. Food retail environments, in particular, shape customer food choices and energy intake. The marketing literature offers insights about how public health practitioners can work within food retail environments to encourage healthy food choices. We reviewed experimental studies in the marketing literature to examine factors influencing customer purchase intentions and choice for food products in retail stores. Database searches were conducted in February 2016 for original, empirical articles published in English from 2000–2015 in marketing journals. Each research article included at least one experimental design study conducted in a real or simulated retail environment with purchase intentions or choice of food products as an outcome variable. Backward and forward reference searches were conducted for articles meeting inclusion criteria. Narrative synthesis methods were used to thematically group and summarize the findings of forty-one articles that met inclusion criteria into three categories: shelf display and product factors, pricing and price promotion factors, and in-store and customer decision-making factors. This research contributes to the literature by providing specific and actionable approaches that can increase/decrease customer purchase intentions and choice for food products in retail environments. Translating marketing strategies into public health applications can provide recommendations for future intervention research and policy related to customer food purchasing behavior.

Suggested Citation

  • Iana A. Castro & Anuja Majmundar & Christine B. Williams & Barbara Baquero, 2018. "Customer Purchase Intentions and Choice in Food Retail Environments: A Scoping Review," IJERPH, MDPI, vol. 15(11), pages 1-19, November.
  • Handle: RePEc:gam:jijerp:v:15:y:2018:i:11:p:2493-:d:181410
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    References listed on IDEAS

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    Cited by:

    1. Camila Aparecida Borges & Kamila Tiemann Gabe & Patricia Constante Jaime, 2021. "Consumer Food Environment Healthiness Score: Development, Validation, and Testing between Different Types of Food Retailers," IJERPH, MDPI, vol. 18(7), pages 1-14, April.
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    4. Vhushavhelo Nedzingahe & Betrand Ayuk Tambe & Mthokozisi Kwazi Zuma & Xikombiso Gertrude Mbhenyane, 2023. "Associations among Food Systems, Food Environments, Food Choices, Food Security, and Nutrition Transition in Limpopo Province, South Africa: A Cross-Sectional Study," IJERPH, MDPI, vol. 20(16), pages 1-21, August.
    5. Chao Gu & Tingting Huang & Wei Wei & Chun Yang & Jiangjie Chen & Wei Miao & Shuyuan Lin & Hanchu Sun & Jie Sun, 2023. "The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations," Agriculture, MDPI, vol. 13(2), pages 1-35, January.
    6. Carmen Vargas & Jillian Whelan & Louise Feery & Deborah Greenslade & Melissa Farrington & Julie Brimblecombe & Freddy Thuruthikattu & Steven Allender, 2023. "Developing Co-Creation Research in Food Retail Environments: A Descriptive Case Study of a Healthy Supermarket Initiative in Regional Victoria, Australia," IJERPH, MDPI, vol. 20(12), pages 1-18, June.

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