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The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
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- Thierry Meyer & Arnaud Clavel & Julien Cestac, 2006. "Place of fuel consumption in the criteria of choice of vehicles (Individuals) [Place de la consommation de carburants dans les critères de choix des véhicules (Particuliers)]," Working Papers hal-03774665, HAL.
- Shweta Singh & David H. Rylander & Tina C. Mims, 2016. "College students and credit card companies: Implications of attitudes," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(3), pages 182-193, September.
- Cervi, Cleber & Brei, Vinicius Andrade, 2022. "Choice deferral: The interaction effects of visual boundaries and consumer knowledge," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Ruiz, Salvador & Sicilia, Maria, 2004. "The impact of cognitive and/or affective processing styles on consumer response to advertising appeals," Journal of Business Research, Elsevier, vol. 57(6), pages 657-664, June.
- Sanjeev Verma, 2009. "Do All Advertising Appeals Influence Consumer Purchase Decision," Global Business Review, International Management Institute, vol. 10(1), pages 33-43, January.
- Matthew G. Nagler, 2021. "Loving What You Get: The Price Effects of Consumer Self-Persuasion," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 59(3), pages 529-560, November.
- Bruine de Bruin, Wandi & Keren, Gideon, 2003. "Order effects in sequentially judged options due to the direction of comparison," Organizational Behavior and Human Decision Processes, Elsevier, vol. 92(1-2), pages 91-101.
- Anish Nagpal & Adwait Khare & Tilottama Chowdhury & Lauren Labrecque & Ameet Pandit, 2011. "The impact of the amount of available information on decision delay: The role of common features," Marketing Letters, Springer, vol. 22(4), pages 405-421, November.
- Kuvaas, Bard & Selart, Marcus, 2004. "Effects of attribute framing on cognitive processing and evaluation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 198-207, November.
- Huber, Michaela & Van Boven, Leaf & McGraw, A. Peter & Johnson-Graham, Laura, 2011. "Whom to help? Immediacy bias in judgments and decisions about humanitarian aid," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(2), pages 283-293, July.
- Xu, Xianying & Huang, Yinghua, 2019. "Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 231-241.
- Hung, Yu-Chen & Song, Liang & Chao, Chih-Wei (Fred) & Guan, Chong, 2017. "Love at first sight: The effect of presentation order on evaluation of experiential options in luxury tour packages," Journal of Business Research, Elsevier, vol. 81(C), pages 181-191.
- Hasford, Jonathan & Hardesty, David M. & Kidwell, Blair, 2019. "Deliberation or distraction: How the presentation format of choice information impacts complex decision making," Journal of Business Research, Elsevier, vol. 103(C), pages 195-205.
- Marcel A.P.M. van Asseldonk & Miranda P.M. Meuwissen & Ruud B.M. Huirne, 2002. "Belief in Disaster Relief and the Demand for a Public-Private Insurance Program," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 24(1), pages 196-207.
- Dimitrios Tsekouras & Benedict G. C. Dellaert & Bas Donkers & Gerald Häubl, 2020.
"Product set granularity and consumer response to recommendations,"
Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 186-202, March.
- Tsekouras, D. & Dellaert, B.G.C. & Donkers, A.C.D. & Häubl, G., 2019. "Product Set Granularity and Consumer Response to Recommendations," ERIM Report Series Research in Management 117409, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Parthasarathy Krishnamurthy & Anish Nagpal, 2010. "Making choices under conflict: The impact of decision frames," Marketing Letters, Springer, vol. 21(1), pages 37-51, March.
- Vanschoenwinkel, Janka & Lizin, Sebastien & Swinnen, Gilbert & Azadi, Hossein & Van Passel, Steven, 2014. "Solar cooking in Senegalese villages: An application of best–worst scaling," Energy Policy, Elsevier, vol. 67(C), pages 447-458.
- Wen, Na & Lurie, Nicholas H., 2019. "More Than Aesthetic: Visual Boundaries and Perceived Variety," Journal of Retailing, Elsevier, vol. 95(3), pages 86-98.
- Rafael Currás‐Pérez & Consuelo Dolz‐Dolz & María J. Miquel‐Romero & Isabel Sánchez‐García, 2018. "How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 733-747, September.
- Chen, Lele & Jing, Kunpeng & Mei, Yupeng, 2024. "The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Mandeep Kaur Ghuman & Bikram Jit Singh Mann, 2018. "Profiling Customers Based on Their Social Risk Perception: A Cluster Analysis Approach," Metamorphosis: A Journal of Management Research, , vol. 17(1), pages 41-52, June.
- Malek Simon Grimm & Ralf Wagner, 2021. "Intra-brand image confusion: effects of assortment width on brand image perception," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 446-463, July.
- Hung, Yu-Chen & Yeung, Catherine W.M., 2011. "Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 102-108.
- Nath, Prithwiraj & Devlin, James & Reid, Veronica, 2018. "The effects of online reviews on service expectations: Do cultural value orientations matter?," Journal of Business Research, Elsevier, vol. 90(C), pages 123-133.
- Jungsil Choi & Duane Myer, 2012. "The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor," Marketing Letters, Springer, vol. 23(1), pages 367-380, March.
- Richard, Marie-Odile & Chandra, Ramdas, 2005. "A model of consumer web navigational behavior: conceptual development and application," Journal of Business Research, Elsevier, vol. 58(8), pages 1019-1029, August.
- Palazon, Mariola & Delgado-Ballester, Elena, 2011. "The expected benefit as determinant of deal-prone consumers' response to sales promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 542-547.
- Diehl, Kristin & van Herpen, Erica & Lamberton, Cait, 2015. "Organizing Products with Complements versus Substitutes: Effects on Store Preferences as a Function of Effort and Assortment Perceptions," Journal of Retailing, Elsevier, vol. 91(1), pages 1-18.
- Su, Yin & Rao, Li-Lin & Li, Xingshan & Wang, Yong & Li, Shu, 2012. "From quality to quantity: The role of common features in consumer preference," Journal of Economic Psychology, Elsevier, vol. 33(6), pages 1043-1058.
- Amit, Adi & Sagiv, Lilach, 2013. "The role of epistemic motivation in individuals’ response to decision complexity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 121(1), pages 104-117.
- Mahsa Akbari, 2015. "Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products," Global Business Review, International Management Institute, vol. 16(3), pages 478-493, June.