A Media Planning Calculus

Citations

Cited by:

1. Cannon, Hugh M. & Williams, David L. & Yoon, Sung-Joon, 2010. "Integrating marketing databases through regressed microsegmentation," Journal of Business Research, Elsevier, vol. 63(4), pages 424-430, April.
2. Davis, Joseph G. & Sundaram, David, 1995. "PETAPS: A prototype decision support system for consumer product marketing and promotion," European Journal of Operational Research, Elsevier, vol. 87(2), pages 247-256, December.
3. Gijsenberg, Maarten & Nijs, Vincent R., 2018. "Advertising Timing," Research Report 2018004-MARK, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
4. Carl F. Mela & Jason M. T. Roos & Tulio Sousa, 2023. "Advertiser Learning in Direct Advertising Markets," Papers 2307.07015, arXiv.org.
5. John D. C. Little, 2004. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 50(12_supple), pages 1841-1853, December.
6. Peter J. Danaher & Janghyuk Lee & Laoucine Kerbache, 2010. "Optimal Internet Media Selection," Marketing Science, INFORMS, vol. 29(2), pages 336-347, 03-04.
   • Laoucine Kerbache & Peter J. Danaher & Lee Janghyuk, 2010. "Optimal Internet Media Selection," Post-Print hal-00521805, HAL.
7. LEE, Janghyuk & KERBACHE, Laoucine, 2004. "Internet media planning : an optimization model," HEC Research Papers Series 806, HEC Paris.
8. Steven M. Shugan, 2002. "Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them," Marketing Science, INFORMS, vol. 21(3), pages 223-228.
9. Beltran-Royo, C. & Zhang, H. & Blanco, L.A. & Almagro, J., 2013. "Multistage multiproduct advertising budgeting," European Journal of Operational Research, Elsevier, vol. 225(1), pages 179-188.
10. Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
11. Kleijnen, J.P.C., 1977. "Operations research and computers," Research Memorandum FEW 66, Tilburg University, School of Economics and Management.
    • Kleijnen, J.P.C., 1977. "Operations research and computers," Other publications TiSEM a32ddec4-cafb-4dfa-93f6-6, Tilburg University, School of Economics and Management.
12. Konrad, Renata A., 2019. "Designing awareness campaigns to counter human trafficking: An analytic approach," Socio-Economic Planning Sciences, Elsevier, vol. 67(C), pages 86-93.
13. Scott Morton, Michael S., 2003. "Some perspectives on computerized management decision making systems," Working papers no. 33., Massachusetts Institute of Technology (MIT), Sloan School of Management.
14. Hauser, John R. & Koppelman, Frank S., 1977. "Designing Transportation Services: A Marketing Apporach," Transportation Research Forum Proceedings 1970s 318674, Transportation Research Forum.
15. Aboolian, Robert & Berman, Oded & Krass, Dmitry, 2007. "Competitive facility location model with concave demand," European Journal of Operational Research, Elsevier, vol. 181(2), pages 598-619, September.
16. Richard C. Hanna & Scott D. Swain & Paul D. Berger, 2016. "Optimizing time-limited price promotions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 77-92, July.
17. Peter J. Danaher, 2007. "Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction," Marketing Science, INFORMS, vol. 26(3), pages 422-437, 05-06.
18. John D. C. Little, 2004. "Comments on ÜModels and Managers: The Concept of a Decision CalculusÝ," Management Science, INFORMS, vol. 50(12_supple), pages 1854-1860, December.
19. Vahideh Sadat Abedi, 2017. "Allocation of advertising budget between multiple channels to support sales in multiple markets," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(2), pages 134-146, February.
20. Danaher, Peter J. & Rust, Roland T., 1996. "Determining the optimal return on investment for an advertising campaign," European Journal of Operational Research, Elsevier, vol. 95(3), pages 511-521, December.
21. (Sundar) Balakrishnan, P. V. & Hall, Nicholas G., 1995. "A maximin procedure for the optimal insertion timing of ad executions," European Journal of Operational Research, Elsevier, vol. 85(2), pages 368-382, September.
22. Alex Jiyoung Kim & Subramanian Balachander, 2023. "Coordinating traditional media advertising and online advertising in brand marketing," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1865-1879, June.
23. R C Hanna & P D Berger & L J Abendroth, 2005. "Optimizing time limits in retail promotions: an email application," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 56(1), pages 15-24, January.
24. Javier Marin, 2024. "Social Dynamics of Consumer Response: A Unified Framework Integrating Statistical Physics and Marketing Dynamics," Papers 2404.02175, arXiv.org.
25. Berend Wierenga & Gerrit H. Van Bruggen & Richard Staelin, 1999. "The Success of Marketing Management Support Systems," Marketing Science, INFORMS, vol. 18(3), pages 196-207.
26. Huberman, Bernardo & Wu, Fang, 2006. "Comparative Advante and Efficient Advertising in the Attention Economy," MPRA Paper 928, University Library of Munich, Germany.
27. Rabih Salhab & Roland P. Malhamé & Jerome Le Ny, 2018. "A Dynamic Collective Choice Model with an Advertiser," Dynamic Games and Applications, Springer, vol. 8(3), pages 490-506, September.