A maximin procedure for the optimal insertion timing of ad executions
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References listed on IDEAS
- Robert C. Blattberg & Abel P. Jeuland, 1981. "A Micromodeling Approach to Investigate the Advertising-Sales Relationship," Management Science, INFORMS, vol. 27(9), pages 988-1005, September.
- Minhi Hahn & Jin-Sok Hyun, 1991. "Advertising Cost Interactions and the Optimality of Pulsing," Management Science, INFORMS, vol. 37(2), pages 157-169, February.
- Vijay Mahajan & Eitan Muller, 1986. "Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, INFORMS, vol. 5(2), pages 89-106.
- Vijay Mahajan & Eitan Muller, 1986. "Reply—Reflections on Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, INFORMS, vol. 5(2), pages 110-111.
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