Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
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References listed on IDEAS
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- Peter J. Danaher & Janghyuk Lee & Laoucine Kerbache, 2010. "Optimal Internet Media Selection," Marketing Science, INFORMS, vol. 29(2), pages 336-347, 03-04.
- Brenčič, Vera, 2014. "Search online: Evidence from acquisition of information on online job boards and resume banks," Journal of Economic Psychology, Elsevier, vol. 42(C), pages 112-125.
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- Peter J. Danaher & Michael S. Smith, 2011. "Modeling Multivariate Distributions Using Copulas: Applications in Marketing," Marketing Science, INFORMS, vol. 30(1), pages 4-21, 01-02.
- repec:tiu:tiutis:52e91e47-4a2d-4e7b-bb23-3926b842ae30 is not listed on IDEAS
- Giang Trinh & Cam Rungie & Malcolm Wright & Carl Driesener & John Dawes, 2014. "Predicting future purchases with the Poisson log-normal model," Marketing Letters, Springer, vol. 25(2), pages 219-234, June.
- Kenneth C. Wilbur & Yi Zhu, 2009. "Click Fraud," Marketing Science, INFORMS, vol. 28(2), pages 293-308, 03-04.
- David A. Schweidel & Peter S. Fader & Eric T. Bradlow, 2008. "A Bivariate Timing Model of Customer Acquisition and Retention," Marketing Science, INFORMS, vol. 27(5), pages 829-843, 09-10.
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Keywordsadvertising; Internet marketing; media; probability models;
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