IDEAS home Printed from https://ideas.repec.org/r/inm/ormksc/v7y1988i2p107-125.html
   My bibliography  Save this item

Positioning and Pricing a Product Line

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Winfried Steiner & Harald Hruschka, 2002. "A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data," Review of Marketing Science Working Papers 1-4-1003, Berkeley Electronic Press.
  2. Yenipazarli, A. & Vakharia, A., 2015. "Pricing, market coverage and capacity: Can green and brown products co-exist?," European Journal of Operational Research, Elsevier, vol. 242(1), pages 304-315.
  3. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
  4. Alexouda, Georgia & Paparrizos, Konstantinos, 2001. "A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study," European Journal of Operational Research, Elsevier, vol. 134(1), pages 165-178, October.
  5. Winfried J. Steiner & Harald Hruschka, 2002. "Produktliniengestaltung mit Genetischen Algorithmen," Schmalenbach Journal of Business Research, Springer, vol. 54(7), pages 575-601, November.
  6. Xinfang (Jocelyn) Wang & Jeffrey D. Camm & David J. Curry, 2009. "A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem," Management Science, INFORMS, vol. 55(10), pages 1718-1728, October.
  7. Kraus, Ursula G. & Yano, Candace Arai, 2003. "Product line selection and pricing under a share-of-surplus choice model," European Journal of Operational Research, Elsevier, vol. 150(3), pages 653-671, November.
  8. Kevin K. Wang & Michael D. Wittman & Adam Bockelie, 2021. "Dynamic offer generation in airline revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(6), pages 654-668, December.
  9. KEGELART, Tanguy & VAN VYVE, Mathieu, 2014. "A conic optimization approach for SKU rationalization," LIDAM Discussion Papers CORE 2014034, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  10. Michalek, Jeremy J. & Ebbes, Peter & Adigüzel, Feray & Feinberg, Fred M. & Papalambros, Panos Y., 2011. "Enhancing marketing with engineering: Optimal product line design for heterogeneous markets," International Journal of Research in Marketing, Elsevier, vol. 28(1), pages 1-12.
  11. Dimitris Bertsimas & Velibor V. Mišić, 2017. "Robust Product Line Design," Operations Research, INFORMS, vol. 65(1), pages 19-37, February.
  12. J. Miguel Villas-Boas, 1998. "Product Line Design for a Distribution Channel," Marketing Science, INFORMS, vol. 17(2), pages 156-169.
  13. Dorothee Honhon & Sreelata Jonnalagedda & Xiajun Amy Pan, 2012. "Optimal Algorithms for Assortment Selection Under Ranking-Based Consumer Choice Models," Manufacturing & Service Operations Management, INFORMS, vol. 14(2), pages 279-289, April.
  14. Wilhelm, Wilbert E. & Xu, Kaihong, 2002. "Prescribing product upgrades, prices and production levels over time in a stochastic environment," European Journal of Operational Research, Elsevier, vol. 138(3), pages 601-621, May.
  15. Sarangi, Subrat & Chakraborty, Abhishek & Triantis, Konstantinos P., 2021. "Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry," Journal of Business Research, Elsevier, vol. 133(C), pages 388-398.
  16. Gary M. Erickson, 2009. "Advertising Competition in a Dynamic Oligopoly with Multiple Brands," Operations Research, INFORMS, vol. 57(5), pages 1106-1113, October.
  17. Daria Dzyabura & Srikanth Jagabathula, 2018. "Offline Assortment Optimization in the Presence of an Online Channel," Management Science, INFORMS, vol. 64(6), pages 2767-2786, June.
  18. Tallys H. Yunes & Dominic Napolitano & Alan Scheller-Wolf & Sridhar Tayur, 2007. "Building Efficient Product Portfolios at John Deere and Company," Operations Research, INFORMS, vol. 55(4), pages 615-629, August.
  19. Cai, W. & Singham, D.I., 2018. "A principal–agent problem with heterogeneous demand distributions for a carbon capture and storage system," European Journal of Operational Research, Elsevier, vol. 264(1), pages 239-256.
  20. Bing Jing, 2006. "On the Profitability of Firms in a Differentiated Industry," Marketing Science, INFORMS, vol. 25(3), pages 248-259, 05-06.
  21. J. Cole Smith & Churlzu Lim & Aydın Alptekinoğlu, 2009. "New product introduction against a predator: A bilevel mixed‐integer programming approach," Naval Research Logistics (NRL), John Wiley & Sons, vol. 56(8), pages 714-729, December.
  22. Lacourbe, Paul, 2012. "A model of product line design and introduction sequence with reservation utility," European Journal of Operational Research, Elsevier, vol. 220(2), pages 338-348.
  23. Hongmin Li & Scott Webster & Gwangjae Yu, 2020. "Product Design Under Multinomial Logit Choices: Optimization of Quality and Prices in an Evolving Product Line," Manufacturing & Service Operations Management, INFORMS, vol. 22(5), pages 1011-1025, September.
  24. Serguei Netessine & Terry A. Taylor, 2007. "Product Line Design and Production Technology," Marketing Science, INFORMS, vol. 26(1), pages 101-117, 01-02.
  25. G. E. Fruchter & A. Fligler & R. S. Winer, 2006. "Optimal Product Line Design: Genetic Algorithm Approach to Mitigate Cannibalization," Journal of Optimization Theory and Applications, Springer, vol. 131(2), pages 227-244, November.
  26. Jan Engelke & Hermann Simon, 2007. "Decision Support Systeme im Marketing," Schmalenbach Journal of Business Research, Springer, vol. 59(1), pages 120-142, February.
  27. Leslie Olin Morgan & Ruskin M. Morgan & William L. Moore, 2001. "Quality and Time-to-Market Trade-offs when There Are Multiple Product Generations," Manufacturing & Service Operations Management, INFORMS, vol. 3(2), pages 89-104, June.
  28. Domínguez, Concepción & Labbé, Martine & Marín, Alfredo, 2021. "The rank pricing problem with ties," European Journal of Operational Research, Elsevier, vol. 294(2), pages 492-506.
  29. Palsule-Desai, Omkar D. & Tirupati, Devanath & Shah, Janat, 2015. "Product line design and positioning using add-on services," International Journal of Production Economics, Elsevier, vol. 163(C), pages 16-33.
  30. Miller, Christopher M. & Smith, Stephen A. & McIntyre, Shelby H. & Achabal, Dale D., 2010. "Optimizing and Evaluating Retail Assortments for Infrequently Purchased Products," Journal of Retailing, Elsevier, vol. 86(2), pages 159-171.
  31. Wenbo Cai & Ying-Ju Chen, 2017. "Channel management and product design with consumers’ probabilistic choices," International Journal of Production Research, Taylor & Francis Journals, vol. 55(3), pages 904-923, February.
  32. Agi, Maher A.N. & Yan, Xinghao, 2020. "Greening products in a supply chain under market segmentation and different channel power structures," International Journal of Production Economics, Elsevier, vol. 223(C).
  33. Alexandre Belloni & Robert Freund & Matthew Selove & Duncan Simester, 2008. "Optimizing Product Line Designs: Efficient Methods and Comparisons," Management Science, INFORMS, vol. 54(9), pages 1544-1552, September.
  34. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
  35. Ji, Xiang & Wu, Jie & Liang, Liang & Zhu, Qingyuan, 2018. "The impacts of public sustainability concerns on length of product line," European Journal of Operational Research, Elsevier, vol. 269(1), pages 16-23.
  36. Mohit Goswami & Yash Daultani & M.K. Tiwari, 2017. "An integrated framework for product line design for modular products: product attribute and functionality-driven perspective," International Journal of Production Research, Taylor & Francis Journals, vol. 55(13), pages 3862-3885, July.
  37. Bechler, Georg & Steinhardt, Claudius & Mackert, Jochen & Klein, Robert, 2021. "Product line optimization in the presence of preferences for compromise alternatives," European Journal of Operational Research, Elsevier, vol. 288(3), pages 902-917.
  38. Albritton, M. David & McMullen, Patrick R., 2007. "Optimal product design using a colony of virtual ants," European Journal of Operational Research, Elsevier, vol. 176(1), pages 498-520, January.
  39. Bacel Maddah & Fouad Ben Abdelaziz & Hussein Tarhini, 2021. "Bi-objective optimization of retailer’s profit and customer surplus in assortment and pricing planning," Annals of Operations Research, Springer, vol. 296(1), pages 195-210, January.
  40. Maher Agi & Xinghao Yan, 2020. "Greening products in a supply chain under market segmentation and different channel power structures," Post-Print hal-02898158, HAL.
  41. Kadiyali, Vrinda & Vilcassim, Naufel & Chintagunta, Pradeep, 1998. "Product line extensions and competitive market interactions: An empirical analysis," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 339-363, November.
  42. Yan, Xiaoming & Zhao, Wenhan & Yu, Yugang, 2022. "Optimal product line design with reference price effects," European Journal of Operational Research, Elsevier, vol. 302(3), pages 1045-1062.
  43. Mayer, Stefan & Steinhardt, Claudius, 2016. "Optimal product line pricing in the presence of budget-constrained consumers," European Journal of Operational Research, Elsevier, vol. 248(1), pages 219-233.
  44. Schön, Cornelia, 2010. "On the product line selection problem under attraction choice models of consumer behavior," European Journal of Operational Research, Elsevier, vol. 206(1), pages 260-264, October.
  45. Martin, Florian & Hemmelmayr, Vera C. & Wakolbinger, Tina, 2021. "Integrated express shipment service network design with customer choice and endogenous delivery time restrictions," European Journal of Operational Research, Elsevier, vol. 294(2), pages 590-603.
  46. Day, Jamison M. & Venkataramanan, M.A., 2006. "Profitability in product line pricing and composition with manufacturing commonalities," European Journal of Operational Research, Elsevier, vol. 175(3), pages 1782-1797, December.
  47. Andrade, Xavier & Guimarães, Luís & Figueira, Gonçalo, 2021. "Product line selection of fast-moving consumer goods," Omega, Elsevier, vol. 102(C).
  48. J. C. Moore & H. Raghav Rao & A. B. Whinston, 1997. "Experimental Strategies for Preference Information Acquisition: A Lattice Path Treatment," Group Decision and Negotiation, Springer, vol. 6(2), pages 139-158, March.
  49. Moon, Ilkyeong & Park, Kun Soo & Hao, Jing & Kim, Dongwook, 2017. "Joint decisions on product line selection, purchasing, and pricing," European Journal of Operational Research, Elsevier, vol. 262(1), pages 207-216.
  50. Paat Rusmevichientong & Benjamin Van Roy & Peter W. Glynn, 2006. "A Nonparametric Approach to Multiproduct Pricing," Operations Research, INFORMS, vol. 54(1), pages 82-98, February.
  51. Ghoniem, Ahmed & Maddah, Bacel, 2015. "Integrated retail decisions with multiple selling periods and customer segments: Optimization and insights," Omega, Elsevier, vol. 55(C), pages 38-52.
  52. Dimitris Bertsimas & Velibor V. Mišić, 2017. "Robust Product Line Design," Operations Research, INFORMS, vol. 65(1), pages 19-37, February.
  53. P. K. Kannan & Barbara Kline Pope & Sanjay Jain, 2009. "—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press," Marketing Science, INFORMS, vol. 28(4), pages 620-636, 07-08.
  54. Dimitris Bertsimas & Velibor V. Mišić, 2019. "Exact First-Choice Product Line Optimization," Operations Research, INFORMS, vol. 67(3), pages 651-670, May.
  55. Baohong Sun & Jinhong Xie & H. Henry Cao, 2004. "Product Strategy for Innovators in Markets with Network Effects," Marketing Science, INFORMS, vol. 23(2), pages 243-254, October.
  56. Eric T. Anderson & James D. Dana, Jr., 2009. "When Is Price Discrimination Profitable?," Management Science, INFORMS, vol. 55(6), pages 980-989, June.
  57. Cristina Nistor & Matthew Selove, 2020. "Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts," Marketing Science, INFORMS, vol. 39(5), pages 939-955, September.
  58. Liviu NEAMTU & Adina-Claudia NEAMTU, 2012. "Products Positioning on a Heterogeneous Market," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 113-124.
  59. Donald Ngwe, 2017. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions," Marketing Science, INFORMS, vol. 36(4), pages 523-541, July.
  60. Richards, Timothy J., 2004. "Price and Product-Line Rivalry Among Supermarket Retailers," Working Papers 28535, Arizona State University, Morrison School of Agribusiness and Resource Management.
  61. Basak Altan & Pelin Atahan, 2019. "Price and Quality Decisions of a Service Provider under Heterogeneous Demand," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 33(2), pages 1-23.
  62. V. Krishnan & Saurabh Gupta, 2001. "Appropriateness and Impact of Platform-Based Product Development," Management Science, INFORMS, vol. 47(1), pages 52-68, January.
  63. Burkart, Wolfgang R. & Klein, Robert & Mayer, Stefan, 2012. "Product line pricing for services with capacity constraints and dynamic substitution," European Journal of Operational Research, Elsevier, vol. 219(2), pages 347-359.
  64. Arda Yenipazarli & Asoo J. Vakharia, 2017. "Green, greener or brown: choosing the right color of the product," Annals of Operations Research, Springer, vol. 250(2), pages 537-567, March.
  65. Li Li & Sridhar Tayur, 2005. "Medium-Term Pricing and Operations Planning in Intermodal Transportation," Transportation Science, INFORMS, vol. 39(1), pages 73-86, February.
  66. Kamalini Ramdas & Mohanbir S. Sawhney, 2001. "A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products," Management Science, INFORMS, vol. 47(1), pages 22-36, January.
  67. Steven M. Shugan & Jihwan Moon & JQiaoni Shi & Nanda S. Kumar, 2017. "Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End," Marketing Science, INFORMS, vol. 36(1), pages 124-139, January.
  68. J. Miguel Villas-Boas, 2004. "Communication Strategies and Product Line Design," Marketing Science, INFORMS, vol. 23(3), pages 304-316, January.
  69. Juan José Miranda Bront & Isabel Méndez-Díaz & Gustavo Vulcano, 2009. "A Column Generation Algorithm for Choice-Based Network Revenue Management," Operations Research, INFORMS, vol. 57(3), pages 769-784, June.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.