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Product line optimization in the presence of preferences for compromise alternatives

Author

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  • Bechler, Georg
  • Steinhardt, Claudius
  • Mackert, Jochen
  • Klein, Robert

Abstract

Recent advances in customer choice analysis demonstrated the strong impact of compromise alternatives on the behaviour of decision-makers in a wide range of decision situations. Compromise alternatives are characterized by an intermediate performance on some of the relevant attributes. For instance, price compromises are well known in the sense that customers tend to buy neither the cheapest, nor the most expensive alternative, but the mid-priced one. However, thus far, the literature on product line optimization has not considered such context effects.

Suggested Citation

  • Bechler, Georg & Steinhardt, Claudius & Mackert, Jochen & Klein, Robert, 2021. "Product line optimization in the presence of preferences for compromise alternatives," European Journal of Operational Research, Elsevier, vol. 288(3), pages 902-917.
    • Handle: RePEc:eee:ejores:v:288:y:2021:i:3:p:902-917
    DOI: 10.1016/j.ejor.2020.06.029
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    Cited by:

    1. Georg Bechler & Claudius Steinhardt & Jochen Mackert, 2021. "On the Linear Integration of Attraction Choice Models in Business Optimization Problems," SN Operations Research Forum, Springer, vol. 2(1), pages 1-13, March.
    2. Zhen-Yu Chen & Xin-Li Liu & Li-Ping Yin, 2023. "Data-driven product configuration improvement and product line restructuring with text mining and multitask learning," Journal of Intelligent Manufacturing, Springer, vol. 34(4), pages 2043-2059, April.
    3. Follett, Lendie & Naald, Brian Vander, 2023. "Heterogeneity in choice experiment data: A Bayesian investigation," Journal of choice modelling, Elsevier, vol. 46(C).
    4. Yan, Xiaoming & Zhao, Wenhan & Yu, Yugang, 2022. "Optimal product line design with reference price effects," European Journal of Operational Research, Elsevier, vol. 302(3), pages 1045-1062.
    5. Yu Jiang & Wei Lu & Xiang Ji & Jie Wu, 2024. "How livestream selling strategy interacts with product line design," Electronic Commerce Research, Springer, vol. 24(2), pages 1187-1214, June.

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