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Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

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Cited by:

  1. Richa Chaudhary & Anupriya Singh & Shalini Srivastava, 2024. "Does Workplace Spirituality Promote Ethical Voice: Examining the Mediating Effect of Psychological Ownership and Moderating Influence of Moral Identity," Journal of Business Ethics, Springer, vol. 195(4), pages 779-797, December.
  2. Das, Manoj & Ramalingam, Mahesh, 2022. "What drives product involvement and satisfaction with OFDs amid COVID-19?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  3. Mohamed Jasim, K. & Zaman, Mustafeed & Hasan, Rajibul & Akter, Shahriar & Vo-Thanh, Tan & Vrontis, Demetris, 2025. "Beyond borders, beyond bills: Unpacking the universal pain of medical expenditures," Journal of Business Research, Elsevier, vol. 199(C).
  4. Coulibalyaicha Massaran & Jingli Liu, 2024. "ESG Impact on Green Purchases: Côte d’Ivoire’s Retail Sector in the Digital Age," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(7), pages 1419-1450, July.
  5. Elena‐Mădălina Vătămănescu & Elena Dinu & Patrizia Gazzola & Dan‐Cristian Dabija, 2025. "Framing consumer empowerment in the digital economy: From networks and engagement toward sustainable purchase," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 34(4), pages 1011-1032, October.
  6. Habib, Muhammad Danish & Attri, Rekha & Salam, Mohammad Asif & Yaqub, Muhammad Zafar, 2025. "Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  7. German Arana‐Landin & Waleska Sigüenza & Beñat Landeta‐Manzano & Iker Laskurain‐Iturbe, 2024. "Circular economy: On the road to ISO 59000 family of standards," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1977-2009, May.
  8. Sabakun Naher Shetu, 2025. "Determinants of generation Z consumers’ mobile online shopping apps continuance intention to use during COVID-19 and beyond—an empirical study," Future Business Journal, Springer, vol. 11(1), pages 1-18, December.
  9. Akanksha Saini & Abhishek Kumar & Saroj Kumar Mishra & Sanjay Kumar Kar & Rohit Bansal, 2024. "Do environment-friendly toys have a future? An empirical assessment of buyers' green toys decision-making," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(3), pages 5869-5889, March.
  10. Moazzam Moazzam & Muhammad Ahmad & Abid Hussain & Muhammad Azeem Akram, 2023. "Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 221-232.
  11. Talwar, Shalini & Kaur, Puneet & Kumar, Sushant & Salo, Jari & Dhir, Amandeep, 2022. "The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  12. Talwar, Shalini & Luqman, Adeel & Kaur, Puneet & Srivastava, Pallavi & Mishra, Shreya, 2023. "How social networking ties mediate the associations between enterprise social media affordances and employee agility?," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  13. Brand, Benedikt M., 2025. "Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  14. Van Tonder, E. & Fullerton, S. & De Beer, L.T. & Saunders, S.G., 2023. "Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  15. Tandon, Anushree & Kaur, Puneet & Bhatt, Yogesh & Mäntymäki, Matti & Dhir, Amandeep, 2021. "Why do people purchase from food delivery apps? A consumer value perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  16. Talwar, Shalini & Srivastava, Shalini & Sakashita, Mototaka & Islam, Nazrul & Dhir, Amandeep, 2022. "Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach," Journal of Business Research, Elsevier, vol. 142(C), pages 400-411.
  17. Thi Thuy An Ngo & Chi Hai Vo & Ngoc Lien Tran & Khanh Vy Nguyen & Thanh Dat Tran & Yen Nhi Trinh, 2024. "Factors influencing Generation Z’s intention to purchase sustainable clothing products in Vietnam," PLOS ONE, Public Library of Science, vol. 19(12), pages 1-37, December.
  18. Li, You & Wu, Shuilong & Yuan, Yongna & Hu, Zekun, 2024. "How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  19. Apetrei Andreea & Constantin Marius & Deaconu Elena-Mădălina & Dinu Mihai & Pătărlăgeanu Simona Roxana & Petrescu Irina-Elena, 2024. "Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU," Management & Marketing, Sciendo, vol. 19(2), pages 179-210.
  20. Tarikul Islam & Erhua Zhou, 2024. "Unpacking the Reasons Shaping Employee Acceptance and Attitudes towards AI Assistant Services in the Hotel Industry: A Behavioral Reasoning Perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(5), pages 1-7.
  21. Preyal Sanghvi & Pratima Shukla & Varimna Singh & Reshmi Menon, 2025. "Green Buying Behavior: A Shift Towards Sustainable Development," International Journal of Global Business and Competitiveness, Springer, vol. 20(1), pages 42-52, June.
  22. Rosa Maria Dangelico & Valerio Schiaroli & Luca Fraccascia, 2022. "Is Covid‐19 changing sustainable consumer behavior? A survey of Italian consumers," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1477-1496, December.
  23. Ajay Suneja & Aastha, 2025. "Sustainable fashion purchase intention: A systematic literature review approach," SN Business & Economics, Springer, vol. 5(12), pages 1-25, December.
  24. Yoo‐Kyoung Seock & Jeongah Shin & Yein Yoon, 2024. "Embracing environmental sustainability consciousness as a catalyst for slow fashion adoption," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(4), pages 4071-4081, August.
  25. Sadiq, Mohd & Fazal-e-Hasan, Syed Muhammad & Ahmadi, Hormoz & Mortimer, Gary & Murdy, Samantha & Dann, Susan, 2026. "Consumer hope and sustainable consumption: Integrating structural and configurational insights," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  26. Jun Fan & Lijuan Peng & Tinggui Chen & Guodong Cong, 2024. "Mining the impact of social media information on public green consumption attitudes: a framework based on ELM and text data mining," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-19, December.
  27. Shah, Priya & Dhir, Amandeep & Joshi, Rohit & Tripathy, Naliniprava, 2023. "Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs," Journal of Business Research, Elsevier, vol. 155(PB).
  28. Nguyen, Hoang Viet & Nguyen, Ninh & Le, Bao Ngoc & Pervan, Simon & Vu, Tuan Duong & Nguyen, Thi My Nguyet, 2026. "Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  29. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  30. Davit Marikyan & Savvas Papagiannidis, 2024. "Exercising the “Right to Repair”: A Customer’s Perspective," Journal of Business Ethics, Springer, vol. 193(1), pages 35-61, August.
  31. Liu, Chih-Hsing & Dong, Tse-Ping & Vu, Ho Tran, 2023. "Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  32. Cheng, Xiu & Li, Wenbo & Yang, Jiameng & Zhang, Linling, 2023. "How convenience and informational tools shape waste separation behavior: A social network approach," Resources Policy, Elsevier, vol. 86(PB).
  33. Olawole Fawehinmi & Mohd Yusoff Yusliza & Muhammad Imran Tanveer & Mohammed Sani Abdullahi, 2024. "Influence of green human resource management on employee green behavior: The sequential mediating effect of perceived behavioral control and attitude toward corporate environmental policy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2514-2536, May.
  34. Olawole Fawehinmi & Mohd Yusoff Yusliza & Samuel Ogbeibu & M. Imran Tanveer & Charbel Jose Chiappetta Jabbour, 2022. "Academic employees' green behaviour as praxis for bolstering environmental sustainable development: A linear moderated mediation evaluation," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3470-3490, November.
  35. Almansour, Mohammed, 2025. "Understanding the associations between social media marketing and green outcomes: A study of employee green behavior," Technology in Society, Elsevier, vol. 82(C).
  36. Singh, Priyanshu & Namrata,, 2025. "The synergy between electric vehicle and electricity generation mix: A path to sustainable transportation," Energy Policy, Elsevier, vol. 200(C).
  37. Saleem, Shaham & Zhang, Yixiang, 2024. "Impact of knowledge and trust on households' solar energy consumption behavior: Do social influence and gender matter?," Energy, Elsevier, vol. 293(C).
  38. Jung-Chieh Lee & Ting Li & Lihui Zhang, 2025. "Environmental concerns and green trust in continuous green fintech use: an expectation-confirmation model with insights from Ant Forest," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-16, December.
  39. Shankar, Amit & Dhir, Amandeep & Talwar, Shalini & Islam, Nazrul & Sharma, Piyush, 2022. "Balancing food waste and sustainability goals in online food delivery: Towards a comprehensive conceptual framework," Technovation, Elsevier, vol. 117(C).
  40. Qin Lingda Tan & Sharizal Hashim & Nor Liza Abdullah & Hafizah Omar Zaki & Zhangwei Zheng, 2025. "Mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-16, December.
  41. Kumar, Sushant & Talwar, Shalini & Krishnan, Satish & Kaur, Puneet & Dhir, Amandeep, 2021. "Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  42. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  43. Zimand-Sheiner, Dorit & Lissitsa, Sabina, 2024. "Generation Z - factors predicting decline in purchase intentions after receiving negative environmental information: Fast fashion brand SHEIN as a case study," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  44. Sadiq, Mohd & Bharti, Kumkum & Adil, Mohd & Singh, Ramendra, 2021. "Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  45. Yingxiu Hong & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2024. "Sustainable consumption practices among Chinese youth," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
  46. Jeganathan, Kishokanth & Szymkowiak, Andrzej, 2025. "Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  47. Kumar, Aman & Shankar, Amit & Nayal, Preeti, 2024. "Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  48. Libena Tetrevova & Michaela Kotkova Striteska & Ondrej Kuba & Vineeth Prakash & Viktor Prokop, 2025. "When Trust and Distrust Come Into Play: How Green Concern, Scepticism and Communication Affect Customers' Behaviour?," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3311-3337, March.
  49. Chang, Tai-Wei, 2023. "An indispensable role in promoting the electric vehicle Industry: An empirical test to explore the integration framework of electric vehicle charger and electric vehicle purchase behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
  50. Alberto Michele Felicetti & Antonio Palmiro Volpentesta & Roberto Linzalone & Salvatore Ammirato, 2023. "Information Behaviour of Food Consumers: A Systematic Literature Review and a Future Research Agenda," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
  51. Kocak, Ece & Yilmaz, Kadri Gokhan & Tokucoglu, Tuba, 2026. "Behavioral intention towards green electricity consumption: An analysis in the context of behavioral reasoning theory," Energy Policy, Elsevier, vol. 209(PA).
  52. Amelie L. Chico & Hannah Joy C. Bedico & Alexander L. Oyao & Raphael N. Pandilingan, 2023. "Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(11), pages 624-634, November.
  53. Robyn McCormack & Rafi M. M. I. Chowdhury, 2024. "Moral disengagement and neutralization techniques as explanations of unethical behavior," Journal of Consumer Affairs, Wiley Blackwell, vol. 58(2), pages 630-662, June.
  54. Rösch, Stella Franca & Kopplin, Cristopher Siegfried, 2025. "Time well spent! The role of information presentation and viewing time in sustainable textile online purchase behavior: Insights from an online store experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  55. Khalid Mehmood & Fauzia Jabeen & Shilpa Iyanna & Hui Zhang & Patrice Piccardi & Nagendra Singh Nehra, 2024. "Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental management perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3098-3118, July.
  56. Tan, Ser Zian & Yang, Lin & Loo, Wee Hong, 2026. "Green Specificity: Igniting curiosity and arousing emotional ambivalence," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  57. Yuqing Geng & Mukasar Maimaituerxun, 2022. "Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis," SAGE Open, , vol. 12(3), pages 21582440221, August.
  58. Eva Hageman & Vikas Kumar & Linh Duong & Archana Kumari & Eileen McAuliffe, 2024. "Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1081-1098, February.
  59. Wiesława Kuźniar & Tomasz Surmacz & Bogdan Wierzbiński, 2021. "The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
  60. Likhil Sukumaran & Ritanjali Majhi, 2025. "Not all who proclaim to be green are really green: analysis of intention behavior gap through a systematic review of literature," Management Review Quarterly, Springer, vol. 75(2), pages 1535-1574, June.
  61. Guan, Dongxiao & Lei, Yunfei & Liu, Yu & Ma, Qinhai, 2024. "The effect of matching promotion type with purchase type on green consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  62. Ke Zeng & Takehiko Murayama & Shigeo Nishikizawa & Kultip Suwanteep, 2026. "Towards Sustainable Consumption: The Influence of Contextual Factors on Consumers' Purchase Intentions for Biodegradable Plastic Products," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(1), pages 338-361, February.
  63. Yadav, Rambalak & Giri, Arunangshu & Alzeiby, Ebtesam Abdullah, 2024. "Analyzing the motivators and barriers associated with buying green apparel: Digging deep into retail consumers' behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  64. Pragya Gupta & Mamta Mohapatra & Shalini Srivastava, 2025. "Towards Team Engagement Through Team Empowerment: Moderating Roles of Team Reflexivity and Team Orientation," Global Business Review, International Management Institute, vol. 26(6), pages 1506-1531, December.
  65. Sreen, Naman & Dhir, Amandeep & Talwar, Shalini & Tan, Teck Ming & Alharbi, Fatimah, 2021. "Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  66. Chen, Chunfeng & Zhang, Depeng & Zhu, Lu & Wu, Junbao, 2025. "The power of personal losses: How the loss-gain frame influences public green participation intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  67. Charoenchai Agmapisarn & Prapakorn Seetha & Pipatpong Fakfare, 2025. "Optimizing Surplus Food Redistribution: Leveraging Digital Platforms to Advance Sustainable Consumption," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(3), pages 3831-3846, June.
  68. Tan, Fuqiang & Li, Xi & Agarwal, Reeti & Joshi, Yatish & Yaqub, Muhammad Zafar, 2024. "Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  69. Shamila Nabi Khan & Nayab Minhas & Nathan Neale, 2025. "Bridging the green gap: examining consumer green perceptions in an extended model of theory of planned behavior," Future Business Journal, Springer, vol. 11(1), pages 1-24, December.
  70. Shahid, Shadma & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh, 2024. "Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  71. Gleim, Mark R. & McCullough, Heath & Sreen, Naman & Pant, Logan G., 2023. "Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  72. Shamila Nabi Khan & Amina Talat & Fahad Ashraf, 2025. "Investigating Trust to Bridge the Attitude–Behaviour Gap: A Study of Socially Responsible Customers in a Low Trust Society," Global Business Review, International Management Institute, vol. 26(6), pages 1579-1599, December.
  73. Ali Nawaz Khan, 2024. "Elucidating the effects of environmental consciousness and environmental attitude on green travel behavior: Moderating role of green self‐efficacy," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(3), pages 2223-2232, June.
  74. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad Hassan & Daher, Maya Mostafa, 2023. "A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
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