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Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis

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  • Yuqing Geng
  • Mukasar Maimaituerxun

Abstract

The involvement of green marketing in sustainable consumption is becoming a hot topic in recent decades. However, the co-themed studies of these two terms are relatively less sufficient, and more detailed integrated research should be processed. This study uses CiteSpace to do bibliometric analysis regarding the knowledge structure and evolution of green marketing in sustainable consumption with visualization. Results show that green marketing in sustainable consumption is a prosperous topic with increasing annual publications. Besides, there are relatively complicated collaboration networks among institutions and strong extensive cross-regional collaborations, and the most productive authors may not be highly cited, which contradicts with former results of other studies. Furthermore, “green,†“consumption,†“sustainability,†and “consumer†are more welcomed in this research domain and are at the dominating status in the recent studies; some new research directions have emerged, and research focuses are more diversified, implying the multidisciplinary and comprehensiveness nature of this research domain. This study enjoys novelties by combining green marketing and sustainable consumption, constructing a knowledge framework of this domain, revealing current gaps, and proposing key research directions in the future, which cover the deficiencies of former studies and enrich the knowledge system, and are significant references for scholars to explore the research of this domain in the future more effectively and efficiently.

Suggested Citation

  • Yuqing Geng & Mukasar Maimaituerxun, 2022. "Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis," SAGE Open, , vol. 12(3), pages 21582440221, August.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:3:p:21582440221119835
    DOI: 10.1177/21582440221119835
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    Cited by:

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    2. Thi Cam Tu Dinh & Mengqi Wang & Yoonjae Lee, 2023. "How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?," SAGE Open, , vol. 13(3), pages 21582440231, September.
    3. Zhigang Li & Yi Liu, 2023. "Analysis of the Current Situation of the Research on the Influencing Factors of Online Learning Behavior and Suggestions for Teaching Improvement," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    4. Geng, Yuqing & Liu, Liwen & Chen, Lingyan, 2023. "Rural revitalization of China: A new framework, measurement and forecast," Socio-Economic Planning Sciences, Elsevier, vol. 89(C).
    5. Guofeng Wang & Rui Shi & Wei Cheng & Lihua Gao & Xiankai Huang, 2023. "Bibliometric Analysis for Carbon Neutrality with Hotspots, Frontiers, and Emerging Trends between 1991 and 2022," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    6. Junjie Li & Wenbo Ma & Xin Dai & Meng Qi & Bangfan Liu, 2022. "China’s Policy Environment’s Development and Path from the Perspective of Policy Sustainability: A Visual Analysis Based on CNKI and WOS," Sustainability, MDPI, vol. 14(24), pages 1-35, December.
    7. Wei Wang & Dechao Ma & Fengzhi Wu & Mengxin Sun & Shuangqing Xu & Qiuyue Hua & Ziyuan Sun, 2023. "Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics," Sustainability, MDPI, vol. 15(3), pages 1-35, January.
    8. Shuai Fan & Jianfeng Jiang & Fei Li & Guoqiang Zeng & Yi Gu & Wentai Guo, 2022. "A Bibliometric Analysis of the Literature on Postgraduate Teaching," Sustainability, MDPI, vol. 14(24), pages 1-24, December.
    9. Ana León-Gómez & Jorge Alexander Mora Forero & Jose Manuel Santos-Jaén, 2023. "A Bibliometric Analysis of Sustainability Education in Tourism Universities," SAGE Open, , vol. 13(3), pages 21582440231, August.

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