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Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach

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  • Talwar, Shalini
  • Srivastava, Shalini
  • Sakashita, Mototaka
  • Islam, Nazrul
  • Dhir, Amandeep

Abstract

The tourism sector has been deeply ravaged by the COVID-19 pandemic as many individuals abstained entirely from travel. Thus, before contemplating the trajectory of the sector’s recovery, it is essential to understand individuals’ travel intentions both during and after the pandemic. The present study contributes in this regard by examining the impact of individuals’ personality traits categorised by the five-factor model, or the Big Five, on their leisure travel intentions during and after the pandemic. To this end, we utilised an artificial neural network (ANN) approach to analyse 500 responses from individuals residing in Japan. The results reveal that extraversion has the strongest relative influence on intentions to travel during the pandemic, whereas openness to experience has the strongest influence on travel intentions after the pandemic. This study is the first of its kind to examine the influence of the Big Five personality traits on travel intentions in the context of a pandemic.

Suggested Citation

  • Talwar, Shalini & Srivastava, Shalini & Sakashita, Mototaka & Islam, Nazrul & Dhir, Amandeep, 2022. "Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach," Journal of Business Research, Elsevier, vol. 142(C), pages 400-411.
    • Handle: RePEc:eee:jbrese:v:142:y:2022:i:c:p:400-411
    DOI: 10.1016/j.jbusres.2021.12.002
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    2. Maela Madel L. Cahigas & Ardvin Kester S. Ong & Yogi Tri Prasetyo, 2023. "Super Typhoon Rai’s Impacts on Siargao Tourism: Deciphering Tourists’ Revisit Intentions through Machine-Learning Algorithms," Sustainability, MDPI, vol. 15(11), pages 1-29, May.
    3. Sanja Kovačić & Marija Cimbaljević & Tatyana N. Tretyakova & Yulia A. Syromiatnikova & Blanca García Henche & Marko D. Petrović & Ivana Blešić & Tatjana Pivac & Dunja Demirović Bajrami & Tamara Gajić, 2023. "How Has COVID-19 Changed the Way We Travel? Exploring Tourist Personality, Reactions to the Perceived Risk and Change in Travel Behavior," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    4. Tsung-Hung Lee & Fen-Hauh Jan, 2022. "How Does Personality Affect COVID-19 Pandemic Travel Risk Perceptions and Behaviors? Evidence from Segment Analysis in Taiwan," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    5. Nanath, Krishnadas & Balasubramanian, Sreejith & Shukla, Vinaya & Islam, Nazrul & Kaitheri, Supriya, 2022. "Developing a mental health index using a machine learning approach: Assessing the impact of mobility and lockdown during the COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 178(C).

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