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Crisis-Resistant Tourists – A Study of Hotel Online Reviews in the Times of Covid-19

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  • Jezierski Adam
  • Wszendybył-Skulska Ewa
  • Kopera Sebastian

    (Jagiellonian University, Entrepreneurship Institute, Cracow, Poland)

Abstract

Introduction. Tourists traveling in the times of crisis have a higher tolerance for risk and can be called ‘crisis-resistant’. The fact that they are ready to travel even if it is burdened with additional stress and obstacles makes them a valuable market segment for hoteliers, which is worth striving for particularly in the current pandemic situation. The research aims at better understanding of contemporary ‘crisis-resistant’ tourists through in-depth analysis of electronic Word of Mouth (eWOM).

Suggested Citation

  • Jezierski Adam & Wszendybył-Skulska Ewa & Kopera Sebastian, 2022. "Crisis-Resistant Tourists – A Study of Hotel Online Reviews in the Times of Covid-19," Polish Journal of Sport and Tourism, Sciendo, vol. 29(4), pages 29-36, December.
    • Handle: RePEc:vrs:spotou:v:29:y:2022:i:4:p:29-36:n:1
    DOI: 10.2478/pjst-2022-0024
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    References listed on IDEAS

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