Store-evoked affect, personalities, and consumer emotional attachments to brands
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- Robert Biswas-Diener & P. Linley & Helen Dovey & John Maltby & Robert Hurling & Joy Wilkinson & Nadezhda Lyubchik, 2015. "Pleasure: An Initial Exploration," Journal of Happiness Studies, Springer, vol. 16(2), pages 313-332, April.
- Gengeswari Krishnapillai & Kwok See Ying, 2017. "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 475-483.
- Gomez, Miguel, 2013. "The Tasting Room Experience and Winery Customer Satisfaction," EB Series 186556, Cornell University, Department of Applied Economics and Management.
- Calabuig Moreno, Ferran & Prado-Gascó, Vicente & Crespo Hervás, Josep & Núñez-Pomar, Juan & Añó Sanz, Vicente, 2015. "Spectator emotions: Effects on quality, satisfaction, value, and future intentions," Journal of Business Research, Elsevier, vol. 68(7), pages 1445-1449.
- Rojas-Méndez, José I. & Murphy, Steven A. & Papadopoulos, Nicolas, 2013. "The U.S. brand personality: A Sino perspective," Journal of Business Research, Elsevier, vol. 66(8), pages 1028-1034.
- Wu, Chih-Wen, 2015. "Foreign tourists' intentions in visiting leisure farms," Journal of Business Research, Elsevier, vol. 68(4), pages 757-762.
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KeywordsArousal Big Five Brand personality Pleasure Satisfaction;
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