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Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket

Author

Listed:
  • Amelie L. Chico

    (UM Panabo College, Adviser, Department of Business Administration Education, Panabo City, Philippines.)

  • Hannah Joy C. Bedico

    (UM Panabo College, Student, Department of Business Administration Education, Panabo City, Philippines.)

  • Alexander L. Oyao

    (UM Panabo College, Student, Department of Business Administration Education, Panabo City, Philippines.)

  • Raphael N. Pandilingan

    (UM Panabo College, Student, Department of Business Administration Education, Panabo City, Philippines.)

Abstract

This study aimed to utilize the relationship between consumer’s attitude and eco-friendly products among selected vegetable suppliers in Panabo supermarket using an adapted questionnaire and sample random sampling. The statistical tools used were mean and Pearson-r, and a descriptive correlational design was employed. The researchers found that the overall mean in consumer’s attitude was 4.52, indicating a high level, while the eco-friendly products mean was 4.62, also indicates high level. The r-value is 0.569 and the p-value is 0.000, thus the null hypothesis (Ho) rejected since the p-value is less than the 0.05. It means that there is a significant relationship between consumer’s attitude and eco-friendly products among selected vegetable suppliers in Panabo supermarket.

Suggested Citation

  • Amelie L. Chico & Hannah Joy C. Bedico & Alexander L. Oyao & Raphael N. Pandilingan, 2023. "Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(11), pages 624-634, November.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:11:p:624-634
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    References listed on IDEAS

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    1. Behnam, Mohsen & Hollebeek, Linda D. & Clark, Moira K. & Farabi, Reza, 2021. "Exploring customer engagement in the product vs. service context," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    2. Dhir, Amandeep & Sadiq, Mohd & Talwar, Shalini & Sakashita, Mototaka & Kaur, Puneet, 2021. "Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
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