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An Analysis of the Wealth Effects of Green Marketing Strategies

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  1. Clemens, Bruce & Douglas, Thomas J., 2006. "Does coercion drive firms to adopt 'voluntary' green initiatives? Relationships among coercion, superior firm resources, and voluntary green initiatives," Journal of Business Research, Elsevier, vol. 59(4), pages 483-491, April.
  2. Christoph Constantin Niemann & Petra Dickel & Gordon Eckardt, 2020. "The interplay of corporate entrepreneurship, environmental orientation, and performance in clean‐tech firms—A double‐edged sword," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 180-196, January.
  3. Lizbeth Salgado-Beltrán & Joel Enrique Espejel-Blanco & Luis Felipe Beltrán-Morales, 2012. "Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers],, University of Primorska, Faculty of Management Koper.
  4. Huong Le & Andros Gregoriou & Tung Nguyen, 2023. "Advertising, product market competition and stock returns," Review of Quantitative Finance and Accounting, Springer, vol. 60(4), pages 1605-1628, May.
  5. Greg Filbeck & Xin Zhao & Daniel Tompkins & Peggy Chong, 2009. "Share price reactions to advertising announcements and broadcast of media events," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 30(4), pages 253-264.
  6. TANASE, George Cosmin, 2019. "The Concept of Green Marketing : Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 32-37, March.
  7. Jan Endrikat, 2016. "Market Reactions to Corporate Environmental Performance Related Events: A Meta-analytic Consolidation of the Empirical Evidence," Journal of Business Ethics, Springer, vol. 138(3), pages 535-548, October.
  8. Lianqian Yin & Qiuju Wang, 2022. "China's Green Finance Premium Anomalies Based on Factor Models," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 12(6), pages 1-4.
  9. Matthew B. Lunde, 2018. "Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 85-110, December.
  10. Christina W.Y. Wong & Kee‐Hung Lai & Kuo‐Chung Shang & Chin‐Shan Lu, 2014. "Uncovering the Value of Green Advertising for Environmental Management Practices," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 117-130, February.
  11. Haslinda Yusoff & Faizah Darus & Sharifah Aminah Ab Rahman, 2015. "Do corporate governance mechanisms influence environmental reporting practices? Evidence from an emerging country," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 10(1), pages 76-96.
  12. Obeng, Efua, 2019. "Bullseye: An argument for effectively managing retail stakeholder relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 327-335.
  13. Kyumin Cho & Seung Hun Han & Hyeong Joon Kim & Sangsoo Kim, 2021. "The valuation effects of corporate social responsibility on mergers and acquisitions: Evidence from U.S. target firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 378-388, January.
  14. Vinod Kumar & Zillur Rahman & A.A. Kazmi, 2013. "Sustainability Marketing Strategy: An Analysis of Recent Literature," Global Business Review, International Management Institute, vol. 14(4), pages 601-625, December.
  15. Chang Wang & Tingting Zhu & Hailin Yao & Qiao Sun, 2020. "The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
  16. Tikina, Anna & Kozak, Robert & Larson, Bruce, 2008. "What factors influence obtaining forest certification in the U.S. Pacific Northwest," Forest Policy and Economics, Elsevier, vol. 10(4), pages 240-247, February.
  17. Shuli Yang & Junwu Chai, 2022. "The Influence of Enterprises’ Green Marketing Behavior on Consumers’ Green Consumption Intention—Mediating Role and Moderating Role," Sustainability, MDPI, vol. 14(22), pages 1-20, November.
  18. Kashmiri, Saim & Mahajan, Vijay, 2015. "The name's the game: Does marketing impact the value of corporate name changes?," Journal of Business Research, Elsevier, vol. 68(2), pages 281-290.
  19. Ron Bird & Geeta Duppati & Abhishek Mukherjee, 2016. "Corporate social responsibility and firm market performance: a study of Indian listed companies," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 11(1), pages 68-88.
  20. Groening, Christopher & Kanuri, Vamsi Krishna, 2013. "Investor reaction to positive and negative corporate social events," Journal of Business Research, Elsevier, vol. 66(10), pages 1852-1860.
  21. Gunther Capelle-Blancard & Adrien Desroziers & Bert Scholtens, 2021. "Shareholders and the environment: a review of four decades of academic research," Post-Print hal-03526647, HAL.
  22. Vilkaite-Vaitone Neringa & Skackauskiene Ilona, 2019. "Green marketing orientation: evolution, conceptualization and potential benefits," Open Economics, De Gruyter, vol. 2(1), pages 53-62, January.
  23. John F. Gaski, 2022. "Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 7-24, June.
  24. Giuliana Birindelli & Helen Chiappini, 2021. "Climate change policies: Good news or bad news for firms in the European Union?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 831-848, March.
  25. Mahabubur Rahman & Saqib Aziz & Mathew Hughes, 2020. "The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2001-2018, July.
  26. Rasul, Tareq & Lim, Weng Marc & Dowling, Michael & Kumar, Satish & Rather, Raouf Ahmad, 2022. "Advertising expenditure and stock performance: A bibliometric analysis," Finance Research Letters, Elsevier, vol. 50(C).
  27. Anna Sadovnikova & Ashish Pujari, 2017. "The effect of green partnerships on firm value," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 251-267, March.
  28. Nina Hampl & Moritz Loock, 2013. "Sustainable Development in Retailing: What is the Impact on Store Choice?," Business Strategy and the Environment, Wiley Blackwell, vol. 22(3), pages 202-216, March.
  29. Utkal Khandelwal & Kushagra Kulshreshtha & Vikas Tripathi, 2019. "Importance of Consumer-based Green Brand Equity: Empirical Evidence," Paradigm, , vol. 23(1), pages 83-97, June.
  30. Clemens, Bruce, 2006. "Economic incentives and small firms: Does it pay to be green?," Journal of Business Research, Elsevier, vol. 59(4), pages 492-500, April.
  31. Codruta Adina Baltescu, 2017. "Green Marketing Strategies Within Romanian Tourism Enterprises," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 83-89, August.
  32. Yen, Tze-Yu & André, Paul, 2019. "Market reaction to the effect of corporate social responsibility on mergers and acquisitions: Evidence on emerging markets," The Quarterly Review of Economics and Finance, Elsevier, vol. 71(C), pages 114-131.
  33. Chien, Chin-Chen & Peng, Chih-Wei, 2012. "Does going green pay off in the long run?," Journal of Business Research, Elsevier, vol. 65(11), pages 1636-1642.
  34. Nicole Hanson & Wonjoo Yun, 2018. "Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value," Marketing Letters, Springer, vol. 29(1), pages 1-12, March.
  35. Louis H. Amato & Christie H. Amato, 2012. "Environmental Policy, Rankings and Stock Values," Business Strategy and the Environment, Wiley Blackwell, vol. 21(5), pages 317-325, July.
  36. Driessen, P.H., 2005. "Green product innovation strategy," Other publications TiSEM f14c1bcc-f1bf-4637-b4a6-8, Tilburg University, School of Economics and Management.
  37. Sander F. M. Beckers & Jenny Doorn & Peter C. Verhoef, 2018. "Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 366-383, May.
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