IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2017v4p83-89.html
   My bibliography  Save this article

Green Marketing Strategies Within Romanian Tourism Enterprises

Author

Listed:
  • CODRUTA ADINA BALTESCU

    (FACULTY OF ECONOMIC SCIENCES AND BUSINESS ADMINISTRATION, TRANSILVANIA UNIVERSITY OF BRASOV)

Abstract

The present trends in the tourism sector reveal a constant pressure to implement sustainable development practices. The reduced number of eco-certified accommodation units in our country is an element which shows, on the one hand, the reluctance of owners to introduce environmental management practices and specific green marketing tools, and on the other hand, the lack of tourists’ interest to consume green accommodation services. At the same time, tourism intermediaries show reduced interest in promoting eco -certified tourism products. This article aims to identify through a comparative analysis which is the actual status of Romanian eco-certified accommodation units, the extent to which Romanian intermediaries promote eco-certified tourism products and, also, to evaluate the perspectives of Romanian tourism enterprises to apply green marketing strategies.

Suggested Citation

  • Codruta Adina Baltescu, 2017. "Green Marketing Strategies Within Romanian Tourism Enterprises," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 83-89, August.
    • Handle: RePEc:cbu:jrnlec:y:2017:v:4:p:83-89
    as

    Download full text from publisher

    File URL: http://www.utgjiu.ro/revista/ec/pdf/2017-04/12_Baltescu.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yu-Shan Chen, 2008. "The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms," Journal of Business Ethics, Springer, vol. 77(3), pages 271-286, February.
    2. Gheorghe Epuran & Lavinia Dovleac & Ioana Simona Ivasciuc & Bianca Tescasiu, 2015. "Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 927-927, August.
    3. Mathur, Lynette Knowles & Mathur, Ike, 2000. "An Analysis of the Wealth Effects of Green Marketing Strategies," Journal of Business Research, Elsevier, vol. 50(2), pages 193-200, November.
    4. Nicolae Marinescu & Cristina Frincu, 2015. "THE IMPORTANCE OF ONLINE PROMOTION FOR TOURISM SMEs," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ali Saleh Alshebami, 2021. "Evaluating the relevance of green banking practices on Saudi Banks’ green image: The mediating effect of employees’ green behaviour," Journal of Banking Regulation, Palgrave Macmillan, vol. 22(4), pages 275-286, December.
    2. Dante I. Leyva-de la Hiz & J. Alberto Aragon-Correa & Andrew G. Earle, 2022. "Innovating for Good in Opportunistic Contexts: The Case for Firms’ Environmental Divergence," Journal of Business Ethics, Springer, vol. 176(4), pages 705-721, April.
    3. Groening, Christopher & Kanuri, Vamsi Krishna, 2013. "Investor reaction to positive and negative corporate social events," Journal of Business Research, Elsevier, vol. 66(10), pages 1852-1860.
    4. Catalin POSTELNICU, & Dan Cristian DABIJA, 2016. "Challenges And Development Prospects For Tourism In Romania," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-10, January.
    5. Zhongping Wang & Xiaoying Tian, 2025. "From Greenwashing to Sustainability: The Mediating Effect of Green Innovation in the Agribusiness Sector on Financial Performance," Agriculture, MDPI, vol. 15(12), pages 1-26, June.
    6. Meidijati Meidijati & Yvonne Augustine, 2022. "The Effect of Tax Accounting, Green Accounting, and Carbon Accounting on Environmental, Social, and Governance Performance: Moderated by Green Intellectual Capital," Technium Social Sciences Journal, Technium Science, vol. 31(1), pages 371-387, May.
    7. José F. Molina-Azorin & Maria D. López-Gamero & Juan José Tarí & Jorge Pereira-Moliner & Eva M. Pertusa-Ortega, 2021. "Environmental Management, Human Resource Management and Green Human Resource Management: A Literature Review," Administrative Sciences, MDPI, vol. 11(2), pages 1-17, May.
    8. Muhammad Nadeem & Stephen Bahadar & Rashid Zaman & Muhammad Bilal Farooq, 2021. "Does organisational capital influence environmental strategies? Evidence from environmental innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 4121-4135, December.
    9. Nguyen Huynh Mai Tram & Bui Hoang Ngoc, 2024. "Environmental Foe or Friend: The Impact of Intellectual Capital and Ambidextrous Innovation on Environmental Performance," SAGE Open, , vol. 14(2), pages 21582440241, May.
    10. Lavinia-Mihaela BECEA & Anca BORZA, 2021. "Green Intellectual Capital €“ A Comprehensive Review And Opportunities For Future Research," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 830-843, November.
    11. Muhammad Anwar & Sher Zaman Khan & Najib Ullah Khan, 2018. "Intellectual Capital, Entrepreneurial Strategy and New Ventures Performance: Mediating Role of Competitive Advantage," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 10(1), pages 63-94, March.
    12. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Utilize structural equation modeling (SEM) to explore the influence of corporate environmental ethics: the mediation effect of green human capital," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 79-95, January.
    13. Victor Moutinho & José Vale & Rui Bertuzi & Ana Maria Bandeira & José Palhares, 2021. "A Two-Stage DEA Model to Evaluate the Performance of Iberian Banks," Economies, MDPI, vol. 9(3), pages 1-22, August.
    14. Firman Jatnika & Nury Effendi & Erie Febrian & Mokhamad Anwar, 2019. "Determinants of Business Models Innovation of Islamic Bank in Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 64-82.
    15. Edyta Bombiak, 2021. "Assessment of the Level of Green Intellectual Capital Development - Polish Enterprises Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 1139-1156.
    16. Francesco Gangi & Lucia Michela Daniele & Nicola Varrone, 2020. "How do corporate environmental policy and corporate reputation affect risk‐adjusted financial performance?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1975-1991, July.
    17. Tai-Wei Chang & Fei-Fan Chen & Hua-Dong Luan & Yu-Shan Chen, 2019. "Effect of Green Organizational Identity, Green Shared Vision, and Organizational Citizenship Behavior for the Environment on Green Product Development Performance," Sustainability, MDPI, vol. 11(3), pages 1-17, January.
    18. García-Granero, Eva M. & Piedra-Muñoz, Laura & Galdeano-Gómez, Emilio, 2020. "Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation," MPRA Paper 119909, University Library of Munich, Germany.
    19. Partiwi Dwi Astuti & Luh Kade Datrini & Anis Chariri, 2023. "Understanding the Antecedents and Consequences of Sustainable Competitive Advantage: Testing Intellectual Capital and Organizational Performance," Economies, MDPI, vol. 11(4), pages 1-14, April.
    20. Kaveh Asiaei & Ruzita Jusoh & Omid Barani & Arash Asiaei, 2022. "How does green intellectual capital boost performance? The mediating role of environmental performance measurement systems," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1587-1606, May.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2017:v:4:p:83-89. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae The email address of this maintainer does not seem to be valid anymore. Please ask Ecobici Nicolae to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.