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Influencers on Instagram: Antecedents and consequences of opinion leadership

Citations

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Cited by:

  1. Zheng, Xiaoyun & Miao, Murong & Zhang, Lu & Huang, Li, 2024. "Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes," Journal of Business Research, Elsevier, vol. 185(C).
  2. Liu, Hongfei & Jayawardhena, Chanaka & Shukla, Paurav & Osburg, Victoria-Sophie & Yoganathan, Vignesh, 2024. "Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age," Journal of Business Research, Elsevier, vol. 176(C).
  3. Tatjana Hödl & Thomas Myrach, 2023. "Content Creators Between Platform Control and User Autonomy," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 65(5), pages 497-519, October.
  4. Raza, Ali & Ishaq, Muhammad Ishtiaq & Khan, Ayesha & Ahmad, Rehan & Haj Salem, Narjes, 2023. "How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  5. Wang, Nan & Xie, Wenxuan & Tiberius, Victor & Qiu, Yong, 2023. "Accelerating new product diffusion: How lead users serve as opinion leaders in social networks," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  6. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  7. Sokolova, Karina & Perez, Charles & Vessal, Saeedeh Rezaee, 2024. "Using social media for health: How food influencers shape home-cooking intentions through vicarious experience," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
  8. Padmali Rodrigo & Emmanuel Ogiemwonyi Arakpogun & Mai Chi Vu & Femi Olan & Elmira Djafarova, 2024. "Can you be Mindful? The Effectiveness of Mindfulness-Driven Interventions in Enhancing the Digital Resilience to Fake News on COVID-19," Information Systems Frontiers, Springer, vol. 26(2), pages 501-521, April.
  9. T.A. Syed & Fahad Mehmood & T. Qaiser, 2023. "Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective," Post-Print hal-04317823, HAL.
  10. Pan, Yan-Rong & Tan, Garry Wei-Han & Aw, Eugene Cheng-Xi & Ooi, Keng-Boon, 2025. "When things fall apart: Exploring brand hate in influencer endorsements," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
  11. Akhtar, Naeem & Siddiqi, Umar Iqbal & Gugnani, Ritika & Islam, Tahir & Attri, Rekha, 2024. "The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  12. Alboqami, Hassan, 2023. "Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  13. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.
  14. Eleni Kilipiri & Eugenia Papaioannou & Iordanis Kotzaivazoglou, 2023. "Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
  15. Andrei Kirilenko & Katarzyna Emin & Karen C. N. Tavares, 2024. "Instagram travel influencers coping with COVID-19 travel disruption," Information Technology & Tourism, Springer, vol. 26(1), pages 119-146, March.
  16. Haq, Muhammad Dliya'ul & Tseng, Ting-Hsiang & Cheng, Hsiang-Lan & Chiu, Chao-Min, 2024. "An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  17. Codruța Adina Băltescu & Elena-Nicoleta Untaru, 2024. "Exploring the Characteristics and Extent of Travel Influencers’ Impact on Generation Z Tourist Decisions," Sustainability, MDPI, vol. 17(1), pages 1-25, December.
  18. Parth Salunke & Varsha Jain & Jacqueline Eastman & Tatsita Mishra & Amrita Chakraborty, 2025. "Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach," Electronic Commerce Research, Springer, vol. 25(3), pages 2309-2345, June.
  19. Sánchez-Amboage, Eva & Castellanos-García, Pablo & Crespo-Pereira, Verónica, 2024. "Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  20. Chih-Yuan Chou & Wen-Jing Chen, 2025. "Exploring the messenger effect on consumer emotions and attitudes: Promoting socially responsible practices in the cosmetics sector," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-12, December.
  21. Yanni Ping & Chelsey Hill & Yun Zhu & Jorge Fresneda, 2023. "Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach," Electronic Commerce Research, Springer, vol. 23(3), pages 1459-1484, September.
  22. Rosengren, Sara & Campbell, Colin & Rapp Farrell, Justine, 2024. "Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  23. Gerrath, Maximilian H.E.E. & Olya, Hossein & Shah, Zahra & Li, Huaiyu, 2024. "Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts," Journal of Business Research, Elsevier, vol. 175(C).
  24. Adi Prasetyo Tedjakusuma & Li-Wei Liu & Ixora Javanisa Eunike & Andri Dayarana K. Silalahi, 2025. "Rethinking Information Quality: How Trust in ChatGPT Shapes Destination Visit Intentions," Tourism and Hospitality, MDPI, vol. 6(4), pages 1-16, September.
  25. Spörl-Wang, Katja & Krause, Franziska & Henkel, Sven, 2025. "A life cycle framework of social media influencers and the influencer’ dilemma," Journal of Business Research, Elsevier, vol. 199(C).
  26. Hsieh, Jung-Kuei, 2023. "The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  27. Jiangbo Zou & Xiaokang Fu, 2024. "Understanding the purchase intention in live streaming from the perspective of social image," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  28. do Nascimento, Thaysa Costa & de Morais, Isabela Carvalho & Brito, Eliane Zamith, 2026. "Influencers as socioeconomic intermediaries: Democratizing consumption," Journal of Business Research, Elsevier, vol. 204(C).
  29. Spörl-Wang, Katja & Krause, Franziska & Henkel, Sven, 2025. "Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis," Journal of Business Research, Elsevier, vol. 186(C).
  30. Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
  31. Ren, Shengnan & Karimi, Sahar & Bravo Velázquez, Alberto & Cai, Jianfeng, 2023. "Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth," Journal of Business Research, Elsevier, vol. 156(C).
  32. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
  33. Alcántara-Pilar, Juan Miguel & Rodriguez-López, María Eugenia & Kalinić, Zoran & Liébana-Cabanillas, Francisco, 2024. "From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  34. Fayyaz, Muhammad Shahzeb & Abbasi, Amir Zaib & Kumar, Sanjeev & Qureshi, Ammar & Hussain, Khalil & Muhammad, Lakhi, 2025. "Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  35. Oana Pricopoaia & Nicoleta Cristache & Aura Colan & Andrei Vizitiu & Geanina Colan & Tiberius Iustinian Stanciu, 2026. "Digital Marketing in the Contemporary Era – Strategies, Trends and Impact on Consumer Behaviour," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 48-58.
  36. Denisa-Andreea PROFIR & Daniela MARINICÄ‚, 2026. "Consumer Perceptions and Cognitive Biases in Digital and Traditional Brand Communication," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 65-79, March.
  37. Dina El-Shihy & Noha Hassan, 2025. "Classification of start-ups’ digital marketing adoption experiences: an investigation of characteristics and interactions," Future Business Journal, Springer, vol. 11(1), pages 1-10, December.
  38. R. Filieri & F. Acikgoz & D. Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Post-Print hal-04713695, HAL.
  39. Valéria Silva Mortari & Felipe Almeida, 2025. "Institutional entrepreneuring in social media: women influencers and instagram," Evolutionary and Institutional Economics Review, Springer, vol. 22(1), pages 63-81, April.
  40. Shen, Han & Tu, Lilan & Guo, Yifei & Chen, Juan, 2022. "The influence of cross-platform and spread sources on emotional information spreading in the 2E-SIR two-layer network," Chaos, Solitons & Fractals, Elsevier, vol. 165(P2).
  41. Benevento, Elisabetta & Aloini, Davide & Roma, Paolo & Bellino, Davide, 2025. "The impact of influencers on brand social network growth: Insights from new product launch events on Twitter," Journal of Business Research, Elsevier, vol. 189(C).
  42. Paulo Duarte Silveira & Fábio Shimabukuro Sandes & Duarte Xara-Brasil & Karla Menezes, 2024. "Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands," Sustainability, MDPI, vol. 16(16), pages 1-18, August.
  43. Li, Yina & Wang, Yanrong & Ning, Yu & Zhou, Jiayu, 2025. "Blessing or curse? The role of the influencer’s quality-price ratio constraint in live streaming e-commerce," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 204(C).
  44. Li, Wenting & Zhao, Fang & Lee, Ji Min & Park, Jiwoon & Septianto, Felix & Seo, Yuri, 2024. "How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset," Journal of Business Research, Elsevier, vol. 171(C).
  45. Cayla, Julien & Bhatnagar, Kushagra & Nanarpuzha, Rajesh & Dey, Sayantan, 2025. "From social feeds to market fields: How influencer stories drive market innovation," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 1246-1263.
  46. Salvatore M. Lombardo, 2024. "The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty," Italian Journal of Marketing, Springer, vol. 2024(3), pages 247-265, September.
  47. Dandan Li & Wei Xu, 2025. "An R2R approach for stock prediction and portfolio optimization," Annals of Operations Research, Springer, vol. 351(1), pages 223-251, August.
  48. Chin-Cheng Yang & Wan-Chi Jackie Hsu & Chung-Shu Yeh & Yu-Sheng Lin, 2024. "A Hybrid Model for Fitness Influencer Competency Evaluation Framework," Sustainability, MDPI, vol. 16(3), pages 1-23, February.
  49. Kapil Khandeparkar & Purvendu Sharma & Shivan Sanjay Patel & Rubaina Shrivastava, 2025. "Examining drivers and outcome of influencer-based brand community engagement," Journal of Brand Management, Palgrave Macmillan, vol. 32(4), pages 328-342, July.
  50. Jain Saurabh & Jain Dinesh, 2025. "Star wars: customer loyalty for YouTube stars through service innovation and value co-creation," Service Business, Springer;Pan-Pacific Business Association, vol. 19(1), pages 1-27, March.
  51. Byun, Kate Jeonghee & Park, Jimi & Yoo, Shijin & Cho, Minhee, 2023. "Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  52. Sook Fern Yeo & Cheng Ling Tan & Ajay Kumar & Kim Hua Tan & Jee Kit Wong, 2022. "Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry," Post-Print hal-03628402, HAL.
  53. Audrezet, Alice & Koles, Bernadett & Moulard, Julie Guidry & Ameen, Nisreen & McKenna, Brad, 2025. "Virtual influencers: Definition and future research directions," Journal of Business Research, Elsevier, vol. 200(C).
  54. Barta, Sergio & Belanche, Daniel & Fernández, Ana & Flavián, Marta, 2023. "Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  55. El Hedhli, Kamel & Zourrig, Haithem & Al Khateeb, Amr & Alnawas, Ibrahim, 2023. "Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  56. Wong, Amy & Wei, Joicey, 2023. "Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  57. Gaia Giambastiani & Stefano Romito & Clodia Vurro, 2025. "When Does Collaborating With Green Influencers Backfire? An Experimental Analysis of how Authenticity Components Shape Consumer Reactions to Sponsored Content," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3385-3399, March.
  58. repec:bcp:journl:v:9:y:2025:i:10:p:4918-4928 is not listed on IDEAS
  59. Yeo, Sook Fern & Tan, Cheng Ling & Kumar, Ajay & Tan, Kim Hua & Wong, Jee Kit, 2022. "Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
  60. Koivunen, Kati & Haanpää, Milka Aino Annikki & Saraniemi, Saila, 2025. "“The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”," Journal of Business Research, Elsevier, vol. 197(C).
  61. Iyyad Zahran & Hasan Yousef Aljuhmani, 2025. "Seduced by Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer Engagement in Sustainable Consumption," Sustainability, MDPI, vol. 17(17), pages 1-27, September.
  62. Ralf Wagner & Agnieszka Kabalska, 2023. "Sustainable value in the fashion industry: A case study of value construction/destruction using digital twins," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1652-1667, June.
  63. Park, Jeongeun & Oh, Changhoon & Kim, Ha Young, 2024. "AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations," Technology in Society, Elsevier, vol. 79(C).
  64. Fang, Xing & Shin, Seong Kyoung & Huang, Xingyu, 2025. "Enhancing social media engagement: Speech act strategies across influencer types," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  65. van der Harst, Jesse Pieter & Angelopoulos, Spyros, 2024. "Less is more: Engagement with the content of social media influencers," Journal of Business Research, Elsevier, vol. 181(C).
  66. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta, 2024. "Human versus virtual influences, a comparative study," Journal of Business Research, Elsevier, vol. 173(C).
  67. Kieu Anh Tai & Le Minh Duy & Nguyen The Khai, 2021. "The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(2), pages 114-126.
  68. Volles, Barbara Kobuszewki & Park, Jaewoo & Van Kerckhove, Anneleen & Geuens, Maggie, 2024. "How and when do virtual influencers positively affect consumer responses to endorsed brands?," Journal of Business Research, Elsevier, vol. 183(C).
  69. Zhou, Qi & Li, Bin & Li, Huajun & Lei, Yueqiu, 2024. "Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  70. Ching-Fu Chen & Hsiao-Han Lu, 2024. "Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 415-429, July.
  71. Wasim Ahmed & Alex Fenton & Mariann Hardey & Ronnie Das, 2022. "Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game," IIM Kozhikode Society & Management Review, , vol. 11(2), pages 222-234, July.
  72. Xianfeng Zhang & Yuxue Shi & Ting (Tina) Li & Yuxian Guan & Xinlei Cui, 2024. "How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal," Information Systems Frontiers, Springer, vol. 26(5), pages 1803-1834, October.
  73. Ballester, Estefania & Ruiz, Carla & Rubio, Natalia & Veloutsou, Cleopatra, 2025. "We match! Building online brand engagement behaviours through emotional and rational processes," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  74. Junyu Long & Norzaidahwati Zaidin & Xiaojun Mai, 2024. "Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior," Future Business Journal, Springer, vol. 10(1), pages 1-17, December.
  75. repec:bjf:journl:v:10:y:2025:i:10:p:1206-1214 is not listed on IDEAS
  76. G Sunil Choudhary & G. Yamuna, 2025. "The Social Media Factor: Assessing Influencer Impact on Investment Risk Perception and Decision-Making," The Review of Finance and Banking, Academia de Studii Economice din Bucuresti, Romania / Facultatea de Finante, Asigurari, Banci si Burse de Valori / Catedra de Finante, vol. 17(1), pages 7-24, June.
  77. Pantano, Eleonora, 2021. "When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate," Journal of Business Research, Elsevier, vol. 123(C), pages 117-125.
  78. Maciej Skórski & Alina Landowska & Krzysztof Rajda, 2025. "Mapping technological futures: anticipatory discourse through text mining," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-15, December.
  79. Jeanne Laure J. Mawad & Sibelle S. Freiha, 2024. "The Role of Influencers in Shaping the Economic Decisions of Consumers Using the Logistic Regression Approach—Does the Generation Factor Matter?," Sustainability, MDPI, vol. 16(21), pages 1-18, November.
  80. Francesca Di Pillo & Giulia Palombi & Serena Strazzullo, 2025. "Does Greenwashing Wash Away Gen Z's Green Purchase Intention?," Business Strategy and the Environment, Wiley Blackwell, vol. 34(7), pages 9081-9092, November.
  81. Naser Pourazad & Lara Stocchi & Lucy Simmonds, 2025. "Influencers and the choice of a travel destination: a customer journey and information processing perspective," Information Technology & Tourism, Springer, vol. 27(4), pages 1185-1228, December.
  82. Sardar, Sainaz & Tata, Sai Vijay & Sarkar, Subhro, 2024. "Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  83. Ain Aurush & Nor Irvoni Mohd Ishar & Peck-Leong Tan, 2024. "Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 3385-3401, November.
  84. Le, Hoang Tran Phuoc Mai & Van Nguyen, Phuong & Stokes, Peter, 2025. "Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  85. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  86. Pan, Ling-Yen & Lee, Crystal T., 2025. "Beyond the unfollow button: Navigating social media influencer boycotts in the digital marketplace," Technology in Society, Elsevier, vol. 83(C).
  87. Kihyang Han & Hyeon Jo, 2025. "What Drives Consumer Engagement and Purchase Intentions in Fashion Live Commerce?," Sustainability, MDPI, vol. 17(13), pages 1-20, June.
  88. Rehman, Anisur & Kumar, Sushant & Salam, Muhammad Asif & Virmani, Naveen, 2025. "How does AI-powered virtual influencer's anthropomorphism impact trust and brand love? The moderating role of opinion leadership," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
  89. Han, Jeong Hugh, 2023. "Does ‘born digital’ mean ‘being global’ in characterizing millennial consumers in a less developed country context? – An empirical study in Myanmar," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  90. Filieri, Raffaele & Acikgoz, Fulya & Du, Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Journal of Business Research, Elsevier, vol. 160(C).
  91. Ma. Veronica Abuan Balatero, 2025. "Social Media Influencer Attributes’ Impact on Generation Z Filipino Consumers’ Perceived Parasocial Relationships and Purchasing Behavior," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(15), pages 1732-1798, September.
  92. Nima Jalali & Sangkil Moon & Moon-Yong Kim, 2023. "Profiling diverse reviewer segments using online reviews of service industries," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 130-148, June.
  93. Anand Jhawar & Sanjeev Varshney & Prashant Kumar, 2024. "Sponsorship Disclosure on social media: literature review and future research agenda," Management Review Quarterly, Springer, vol. 74(3), pages 1589-1617, September.
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