Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game
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DOI: 10.1177/22779752221083351
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- Lim, Chulmin & Kim, Seongcheol, 2023. "Why do Korean users intend to subscribe to global OTT service through their local IPTV service?," Telecommunications Policy, Elsevier, vol. 47(4).
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Keywords
Squid Game; virality; social media; Netflix; binge watching; streaming; Twitter;All these keywords.
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