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Marketing innovations during a global crisis: A study of China firms’ response to COVID-19

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Cited by:

  1. Ganlin Pu & Md. Qamruzzaman & Ahmed Muneeb Mehta & Farah Naz Naqvi & Salma Karim, 2021. "Innovative Finance, Technological Adaptation and SMEs Sustainability: The Mediating Role of Government Support during COVID-19 Pandemic," Sustainability, MDPI, vol. 13(16), pages 1-27, August.
  2. Wang, Xinxin & Qin, Yong & Xu, Zeshui & Škare, Marinko, 2022. "A look at the focus shift in innovation literature due to Covid-19 pandemic," Journal of Business Research, Elsevier, vol. 145(C), pages 1-20.
  3. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
  4. Jeong, Dayun & Ko, Eunju & Taylor, Charles R., 2023. "Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping," Journal of Business Research, Elsevier, vol. 154(C).
  5. Yi Lu, 2024. "Transforming China’s Tourism Industry: The Impact of Industrial Integration on Quality, Performance, and Productivity," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 18116-18153, December.
  6. Li, Lixu & Ye, Fei & Zhan, Yuanzhu & Kumar, Ajay & Schiavone, Francesco & Li, Yina, 2022. "Unraveling the performance puzzle of digitalization: Evidence from manufacturing firms," Journal of Business Research, Elsevier, vol. 149(C), pages 54-64.
  7. David Benjamin Billedeau & Jeffrey Wilson & Naima Samuel, 2022. "From Responsibility to Requirement: COVID, Cars, and the Future of Corporate Social Responsibility in Canada," Sustainability, MDPI, vol. 14(11), pages 1-16, May.
  8. Wang, Wei & Zhang, Yue-Jun, 2022. "Does China's carbon emissions trading scheme affect the market power of high-carbon enterprises?," Energy Economics, Elsevier, vol. 108(C).
  9. Bahri Korbi, Fadia & Ben-Slimane, Karim & Triki, Dora, 2021. "How do international joint ventures build resilience to navigate institutional crisis? The case of a Tunisian-French IJV during the Arab-Spring," Journal of Business Research, Elsevier, vol. 129(C), pages 157-168.
  10. Jiang, Yangyang & Stylos, Nikolaos, 2021. "Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
  11. Carracedo, Patricia & Puertas, Rosa & Marti, Luisa, 2021. "Research lines on the impact of the COVID-19 pandemic on business. A text mining analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 586-593.
  12. Klöckner, Maximilian & Schmidt, Christoph G. & Wagner, Stephan M. & Swink, Morgan, 2023. "Firms’ responses to the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 158(C).
  13. Syed Imran Zaman & Sharfuddin Ahmed Khan & Sahar Qabool & Himanshu Gupta, 2023. "How digitalization in banking improve service supply chain resilience of e-commerce sector? a technological adoption model approach," Operations Management Research, Springer, vol. 16(2), pages 904-930, June.
  14. Samson Adeoluwa Adewumi, 2021. "Students’ Entrepreneurial Mindset in the Era of Global Health Pandemic: Perspective from the University of Lagos, Nigeria," Eurasian Journal of Business and Management, Eurasian Publications, vol. 9(1), pages 71-89.
  15. Sanne Ichelle Dubbelink & Carolina Herrando & Efthymios Constantinides, 2021. "Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(18), pages 1-21, September.
  16. Xie, Junyi & Ifie, Kemefasu & Gruber, Thorsten, 2022. "The dual threat of COVID-19 to health and job security – Exploring the role of mindfulness in sustaining frontline employee-related outcomes," Journal of Business Research, Elsevier, vol. 146(C), pages 216-227.
  17. Georgeta Soava & Anca Mehedintu & Mihaela Sterpu, 2022. "Analysis and Forecast of the Use of E-Commerce in Enterprises of the European Union States," Sustainability, MDPI, vol. 14(14), pages 1-29, July.
  18. Chun, Wootae & Wang, Zhan & Gon Kim, Hyun, 2024. "Do environmental regulations drive MNEs’ equity ownership? Considering the impact of exogenous shocks on MNEs’ cross-border acquisitions," Journal of Business Research, Elsevier, vol. 174(C).
  19. Faozi A. Almaqtari & Najib H. S. Farhan & Hamood Mohammed Al-Hattami & Tamer Elsheikh, 2023. "The moderating role of information technology governance in the relationship between board characteristics and continuity management during the Covid-19 pandemic in an emerging economy," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
  20. Meiwen Guo & Cheng Ling Tan & Liang Wu & Jianping Peng & Rongwei Ren & Chun-Hung Chiu, 2021. "Determinants of Intention to Purchase Bottled Water Based on Business Online Strategy in China: The Role of Perceived Risk in the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(20), pages 1-25, October.
  21. Vlačić, Božidar & Corbo, Leonardo & Costa e Silva, Susana & Dabić, Marina, 2021. "The evolving role of artificial intelligence in marketing: A review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 187-203.
  22. Sigitas Urbonavicius & Karina Adomaviciute – Sakalauske, 2023. "Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 251-266.
  23. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
  24. Preeti Nayal & Neeraj Pandey & Justin Paul, 2022. "Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 359-390, March.
  25. Dahlke, Johannes & Bogner, Kristina & Becker, Maike & Schlaile, Michael P. & Pyka, Andreas & Ebersberger, Bernd, 2021. "Crisis-driven innovation and fundamental human needs: A typological framework of rapid-response COVID-19 innovations," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
  26. Emil Adámek & Lukáš Durda & Michal Fridrich & Veronika Nálepová, 2023. "How Firms in the Service Sector Changed Their Behavior During the Covid-19 Pandemic - A Case Study from the Moravian-Silesian Region," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(1), pages 56-69.
  27. Crespo, Nuno Fernandes & Crespo, Cátia Fernandes & Silva, Graça Miranda & Nicola, Maura Bedin, 2023. "Innovation in times of crisis: The relevance of digitalization and early internationalization strategies," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  28. Miraj Ahmed Bhuiyan & Tiziana Crovella & Annarita Paiano & Helena Alves, 2021. "A Review of Research on Tourism Industry, Economic Crisis and Mitigation Process of the Loss: Analysis on Pre, During and Post Pandemic Situation," Sustainability, MDPI, vol. 13(18), pages 1-27, September.
  29. Ye, Fei & Liu, Ke & Li, Lixu & Lai, Kee-Hung & Zhan, Yuanzhu & Kumar, Ajay, 2022. "Digital supply chain management in the COVID-19 crisis: An asset orchestration perspective," International Journal of Production Economics, Elsevier, vol. 245(C).
  30. Elena Sanchez Arnau & Antonia Ferrer Sapena & Enrique Alfonso Sanchez Perez, 2023. "Digital technology, GAFA companies and the changing business world: growth trends in the ethereal economy 20 years later," Technium Social Sciences Journal, Technium Science, vol. 39(1), pages 350-369, January.
  31. Oh, Ga-Eun (Grace) & Aliyev, Murod & Kafouros, Mario & Au, Alan Kai Ming, 2022. "The role of consumer characteristics in explaining product innovation performance: Evidence from emerging economies," Journal of Business Research, Elsevier, vol. 149(C), pages 713-727.
  32. Pilawa, Joanna & Witell, Lars & Valtakoski, Aku & Kristensson, Per, 2022. "Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  33. Feng, Wenna & Liu, Ruyue, 2024. "Investigating the impact of proactive crisis response orientation on adaptive performance: The roles of strategic learning and digitization," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  34. Andre Luiz Barbosa da Silva & Ricardo Limongi & Alessandra Cristina Gomes & Daiana Pimenta, 2021. "Chocolates and ‘Legrias’: Dilemma of the Best Sales Channel," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 25(Spe), pages 200235-2002.
  35. Zhang, Juanjuan & Zhang, Yuming & Sun, Yongkun, 2022. "Restart economy in a resilient way: The value of corporate social responsibility to firms in COVID-19," Finance Research Letters, Elsevier, vol. 47(PB).
  36. Magdalena Olczyk & Marta Ewa Kuc-Czarnecka, 2021. "Determinants of COVID-19 Impact on the Private Sector: A Multi-Country Analysis Based on Survey Data," Energies, MDPI, vol. 14(14), pages 1-17, July.
  37. Tiberiu Foris & Alina Simona Tecău & Camelia-Cristina Dragomir & Diana Foris, 2022. "The Start-Up Manager in Times of Crisis: Challenges and Solutions for Increasing the Resilience of Companies and Sustainable Reconstruction," Sustainability, MDPI, vol. 14(15), pages 1-20, July.
  38. Ferdy F. F. Nuus & Petra C. M. Neessen & Cosmina L. Voinea & Marjolein C. J. Caniëls, 2022. "Sustainable Innovation in the Financial Sector during the Corona Crisis: How Discontinuity Affects Sustainable Innovation, Sustainable Entrepreneurial Orientation, and Absorptive Capacity," Sustainability, MDPI, vol. 14(11), pages 1-15, May.
  39. Bahmani, Navid & Bhatnagar, Amit & Gauri, Dinesh, 2023. "Firms’ responses to a black swan macro-crisis: Should they be socially responsible or fiscally conservative?," Journal of Business Research, Elsevier, vol. 161(C).
  40. Atefeh Naseri & Vahid Kayvanfar & Shaya Sheikh & Frank Werner, 2022. "Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic," Social Sciences, MDPI, vol. 11(11), pages 1-19, November.
  41. João Coelho Soares & Ricardo Limongi & João Henriques De Sousa Júnior & Weverson Soares Santos & Michele Raasch & Lenoir Hoeckesfeld, 2023. "Assessing the effects of COVID-19-related risk on online shopping behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 82-94, March.
  42. Beata Milewska, 2022. "The Impact of Instability in the Business Environment on the Competitiveness of Enterprises Using the Example of the Apparel Industry," Sustainability, MDPI, vol. 14(22), pages 1-23, November.
  43. Michela Piccarozzi & Cecilia Silvestri & Patrizio Morganti, 2021. "COVID-19 in Management Studies: A Systematic Literature Review," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
  44. Marc Lim, Weng, 2023. "Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions," Journal of Business Research, Elsevier, vol. 160(C).
  45. Tingting Yan & Wendy Tate & Mark Pagell, 2022. "Call for papers for the sixth emerging discourse incubator: Radical innovations and extreme disruptions: How could a firm thrive from the coevolution of the two?," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(4), pages 3-5, October.
  46. Hashemi, Hossein & Rajabi, Reza & Brashear-Alejandro, Thomas G., 2022. "COVID-19 research in management: An updated bibliometric analysis," Journal of Business Research, Elsevier, vol. 149(C), pages 795-810.
  47. Minseo Kim & Seongbae Lim & Yeong-wha Sawng, 2022. "A Study on Growth Engines of Middle Market Enterprise (MME) of Korea Using Meta-Analysis," Sustainability, MDPI, vol. 14(3), pages 1-22, January.
  48. Anatol Melega & Veronica Grosu & Anamaria Geanina Macovei, 2022. "The Covid-19 Pandemic and the Global Value of Companies in Emerging Economy Countries," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 901-910, Decembrie.
  49. Yinan Lin & Rob Kim Marjerison & Jeonghwan Choi & Chungil Chae, 2022. "Supply Chain Sustainability during COVID-19: Last Mile Food Delivery in China," Sustainability, MDPI, vol. 14(3), pages 1-27, January.
  50. Beniamino Callegari & Christophe Feder, 2022. "Entrepreneurship and the systemic consequences of epidemics: A literature review and emerging model," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1653-1684, December.
  51. William Makumbe, 2023. "Working from home and employee engagement in the Covid-19 context," SN Business & Economics, Springer, vol. 3(10), pages 1-16, October.
  52. Nguyen Ngoc Xinh & Dang Quan Tri & Nguyen Thanh Luan, 2022. "Understanding mobile shopping consumers’ continuance intention during covid-19 epidemic," EconStor Conference Papers 285119, ZBW - Leibniz Information Centre for Economics.
  53. Vrânceanu Diana-Maria & Țuclea Claudia-Elena & Țigu Gabriela, 2020. "Price search behaviour in digital markets – A perspective from Romania," Management & Marketing, Sciendo, vol. 15(2), pages 219-235, June.
  54. Kritinee Pongtanalert & Nuttapol Assarut, 2022. "Entrepreneur Mindset, Social Capital and Adaptive Capacity for Tourism SME Resilience and Transformation during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
  55. Soltanzadeh, Javad & Sahebjamnia, Navid & Khosroshahi, Elnaz Mesma & Bouguerra, Abderaouf, 2024. "Commercializing Covid-19 diagnostic technologies: A review of challenges, success factors, and insights from the profiting from innovation framework," Technovation, Elsevier, vol. 130(C).
  56. Yasheng Chen & Mohammad Islam Biswas, 2021. "Turning Crisis into Opportunities: How a Firm Can Enrich Its Business Operations Using Artificial Intelligence and Big Data during COVID-19," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
  57. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2024. "Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
  58. Shih, Yu-Yuan & Lin, Chih-An, 2022. "Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era," Journal of Business Research, Elsevier, vol. 148(C), pages 410-419.
  59. Chen, Ji & Huang, Jiayan & Su, Weihua & Štreimikienė, Dalia & Baležentis, Tomas, 2021. "The challenges of COVID-19 control policies for sustainable development of business: Evidence from service industries," Technology in Society, Elsevier, vol. 66(C).
  60. Florina PINZARU & Alexandra ZBUCHEA, 2020. "Adapting Knowledge Management Strategies In The Context Of The Covid-19 Pandemic. A Preliminary Overview," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 307-318, November.
  61. Bettiol, Marco & Capestro, Mauro & Di Maria, Eleonora & Micelli, Stefano, 2022. "Overcoming pandemic challenges through product innovation: The role of digital technologies and servitization," European Management Journal, Elsevier, vol. 40(5), pages 707-717.
  62. Samson A. Adewumi & Logan D. Naidoo, 2022. "Student entrepreneurship mindset and social entrepreneurship pedagogy in a global health pandemic in Lagos State University, Nigeria," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 200-213, September.
  63. Jacques Bughin, 2023. "Are you resilient? Machine learning prediction of corporate rebound out of the Covid‐19 pandemic," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1547-1564, April.
  64. Valeska V. Geldres-Weiss & Nathaniel P. Massa & Joaquín Monreal-Pérez, 2021. "Export Promotion Agencies’ Lived Turmoil, Response and Strategies in COVID-19 Times," Sustainability, MDPI, vol. 13(21), pages 1-24, November.
  65. Reinecke, Sven & Renner, Susanna, 2021. ""Rückbesinnung auf das Echte" - Veränderungen im Kundenverhalten, Trends und Herausforderungen in Marketing und Verkauf ab 2021," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(5), pages 52-59.
  66. Su, Chi-Wei & Yuan, Xi & Umar, Muhammad & Lobonţ, Oana-Ramona, 2022. "Does technological innovation bring destruction or creation to the labor market?," Technology in Society, Elsevier, vol. 68(C).
  67. Jiaxu Huang & Haiqing Hu & Yong Wang, 2022. "Fuzzy Front-End Vertical External Involvement, Corporate Social Responsibility and Firms’ New Product Development Performance in the VUCA Age: From an Organizational Learning Perspective," Sustainability, MDPI, vol. 15(1), pages 1-21, December.
  68. Walas-Trębacz Jolanta & Bartusik Katarzyna, 2023. "Identification of risk types in innovation projects," International Journal of Contemporary Management, Sciendo, vol. 59(4), pages 74-93, December.
  69. Jacques Bughin & Sybille Berjoan & Francis Hinterman & Yuhui Xiong, 2021. "Is this Time Different? Corporate Resilience in the Age of Covid-19," Working Papers TIMES² 2021-046, ULB -- Universite Libre de Bruxelles.
  70. Jose Ramon Saura & Daniel Palacios-Marqués & Domingo Ribeiro-Soriano, 2023. "Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1696-1722, October.
  71. Tao, Zhuang & Shuliang, Zhao, 2022. "Collaborative innovation relationship in Yangtze River Delta of China: Subjects collaboration and spatial correlation," Technology in Society, Elsevier, vol. 69(C).
  72. Gupta, Amit Kumar, 2021. "Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory," Technology in Society, Elsevier, vol. 64(C).
  73. Amare Abawa Esubalew & Sunday Abayomi Adebisi, 2024. "Entrepreneurs' competency, marketing innovation, and enterprise growth: uncovering the mediating role of marketing innovation," Future Business Journal, Springer, vol. 10(1), pages 1-12, December.
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