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Green marketing, public policy and managerial strategies

Citations

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Cited by:

  1. Chin‐jung Luan & Chengli Tien & Pei‐hua Wu, 2013. "Strategizing Environmental Policy and Compliance for Firm Economic Sustainability: Evidence from Taiwanese Electronics Firms," Business Strategy and the Environment, Wiley Blackwell, vol. 22(8), pages 517-546, December.
  2. Sehgal, Nidhi & Jham, Vimi & Malhotra, Gunjan, 2023. "Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  3. Pere Mercade Mele & Jesus Molina Gomez & Lluis Garay, 2019. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
  4. Paladino, Angela & Pandit, Ameet P., 2012. "Competing on service and branding in the renewable electricity sector," Energy Policy, Elsevier, vol. 45(C), pages 378-388.
  5. Jörg Firnkorn & Martin Müller, 2012. "Selling Mobility instead of Cars: New Business Strategies of Automakers and the Impact on Private Vehicle Holding," Business Strategy and the Environment, Wiley Blackwell, vol. 21(4), pages 264-280, May.
  6. Olusola O. Ololade & Palesa P. Rametse, 2018. "Determining factors that enable managers to implement an environmental management system for sustainable construction: A case study in Johannesburg," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1720-1732, December.
  7. Ivana First & Deepali Sinha Khetriwal, 2010. "Exploring the relationship between environmental orientation and brand value: is there fire or only smoke?," Business Strategy and the Environment, Wiley Blackwell, vol. 19(2), pages 90-103, February.
  8. Rivera-Camino, Jaime, 2012. "Corporate environmental market responsiveness: A model of individual and organizational drivers," Journal of Business Research, Elsevier, vol. 65(3), pages 402-411.
  9. Lawrence Mpele LEKHANYA, 2014. "The Level of awareness of green marketing and its managerial implications amongst selected South African manufacturing Small, Medium and Micro Enterprises (SMMEs) in KwaZulu–Natal," Journal of Economics and Behavioral Studies, AMH International, vol. 6(8), pages 625-635.
  10. Kammerer, Daniel, 2009. "The effects of customer benefit and regulation on environmental product innovation.: Empirical evidence from appliance manufacturers in Germany," Ecological Economics, Elsevier, vol. 68(8-9), pages 2285-2295, June.
  11. Tarja Ketola, 2004. "Eco‐psychological profiling: an oil company example," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 11(3), pages 150-166, September.
  12. Newton, Joshua D. & Tsarenko, Yelena & Ferraro, Carla & Sands, Sean, 2015. "Environmental concern and environmental purchase intentions: The mediating role of learning strategy," Journal of Business Research, Elsevier, vol. 68(9), pages 1974-1981.
  13. Faiers, Adam & Cook, Matt & Neame, Charles, 2007. "Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use," Energy Policy, Elsevier, vol. 35(8), pages 4381-4390, August.
  14. Torelli, Riccardo & Balluchi, Federica & Lazzini, Arianna, 2019. "Greenwashing and Environmental Communication: Effects on Stakeholders’ Perceptions," OSF Preprints 97vxn, Center for Open Science.
  15. Cheng-Chih Chou & Liang-Rui Chen, 2021. "An Analysis of Behavioral Models Relating to Renewable Energy in Taiwan," Sustainability, MDPI, vol. 13(13), pages 1-19, June.
  16. Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020. "Delivering Sustainability - Green Marketing Evolution," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 169-179, December.
  17. Muhammad Mohsin Butt & Saadia Mushtaq & Alia Afzal & Kok Wei Khong & Fon Sim Ong & Pui Fong Ng, 2017. "Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 507-520, May.
  18. Seonaidh McDonald & Caroline J. Oates, 2006. "Sustainability: Consumer Perceptions and Marketing Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 15(3), pages 157-170, May.
  19. Matisoff, Daniel C., 2013. "Different rays of sunlight: Understanding information disclosure and carbon transparency," Energy Policy, Elsevier, vol. 55(C), pages 579-592.
  20. Esra Kalmaz & Pelin Vardarlier, 2020. "Examining the effects of green marketing on brand and corporate image," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 2(3), pages 1-19, July.
  21. Linda Kusumaning Wedari & Amir Moradi‐Motlagh & Christine Jubb, 2023. "The moderating effect of innovation on the relationship between environmental and financial performance: Evidence from high emitters in Australia," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 654-672, January.
  22. Ynte Dam & Janneke Jonge, 2015. "The Positive Side of Negative Labelling," Journal of Consumer Policy, Springer, vol. 38(1), pages 19-38, March.
  23. Ali Saleh Alshebami, 2021. "Evaluating the relevance of green banking practices on Saudi Banks’ green image: The mediating effect of employees’ green behaviour," Journal of Banking Regulation, Palgrave Macmillan, vol. 22(4), pages 275-286, December.
  24. Journeault, Marc & De Rongé, Yves & Henri, Jean-François, 2016. "Levers of eco-control and competitive environmental strategy," The British Accounting Review, Elsevier, vol. 48(3), pages 316-340.
  25. Vibhava Srivastava & Amit Kumar Gupta, 2023. "Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 802-819, January.
  26. Marcello Risitano & Rosaria Romano & Vincenzo Rusciano & Gennaro Civero & Debora Scarpato, 2022. "The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1538-1551, May.
  27. Jodyanne Kirkwood & Sara Walton, 2010. "How ecopreneurs’ green values affect their international engagement in supply chain management," Journal of International Entrepreneurship, Springer, vol. 8(2), pages 200-217, June.
  28. Bekaroo, Girish & Bokhoree, Chandradeo & Pattinson, Colin, 2016. "Impacts of ICT on the natural ecosystem: A grassroot analysis for promoting socio-environmental sustainability," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 1580-1595.
  29. repec:zbw:rwirep:0519 is not listed on IDEAS
  30. Stefania Testa & Paolo Roma & Maria Vasi & Silvano Cincotti, 2020. "Crowdfunding as a tool to support sustainability‐oriented initiatives: Preliminary insights into the role of product/service attributes," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 530-546, February.
  31. Christina W.Y. Wong & Kee‐Hung Lai & Kuo‐Chung Shang & Chin‐Shan Lu, 2014. "Uncovering the Value of Green Advertising for Environmental Management Practices," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 117-130, February.
  32. Marco Medici & Maurizio Canavari & Moreno Toselli, 2020. "Interpreting Environmental Impacts Resulting from Fruit Cultivation in a Business Innovation Perspective," Sustainability, MDPI, vol. 12(23), pages 1-14, November.
  33. Rakesh Kumar Malviya & Ravi Kant & Ashim Dutta Gupta, 2018. "Evaluation and Selection of Sustainable Strategy for Green Supply Chain Management Implementation," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 475-502, May.
  34. Judy Brown & Michael Fraser, 2006. "Approaches and perspectives in social and environmental accounting: an overview of the conceptual landscape," Business Strategy and the Environment, Wiley Blackwell, vol. 15(2), pages 103-117, March.
  35. Seema Bhardwaj & Kiran Nair & Muhammad Usman Tariq & Asad Ahmad & Asmita Chitnis, 2023. "The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
  36. Peter Seele & Lucia Gatti, 2017. "Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 239-252, February.
  37. Laguir, Issam & Stekelorum, Rébecca & El Baz, Jamal, 2021. "Proactive environmental strategy and performances of third party logistics providers (TPLs): Investigating the role of eco-control systems," International Journal of Production Economics, Elsevier, vol. 240(C).
  38. Yu-Shan Chen & Cui Wang & Ying-Rong Chen & Wei-Yuan Lo & Kuan-Ling Chen, 2019. "Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
  39. Ivana First, 2007. "Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 19(1), pages 73-84.
  40. Ching-Hsun Chang, 2011. "The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation," Journal of Business Ethics, Springer, vol. 104(3), pages 361-370, December.
  41. Hongyi Sun & Pei‐Lee Teh & Jonathan D. Linton, 2018. "Impact of environmental knowledge and product quality on student attitude toward products with recycled/remanufactured content: Implications for environmental education and green manufacturing," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 935-945, November.
  42. Eloy Gil-Cordero & Juan Pedro Cabrera-Sánchez & Ignacio Cepeda-Carrión & Jaime Ortega-Gutierrez, 2021. "Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved," Sustainability, MDPI, vol. 13(12), pages 1-12, June.
  43. Vinod Kumar & Zillur Rahman & A.A. Kazmi, 2013. "Sustainability Marketing Strategy: An Analysis of Recent Literature," Global Business Review, International Management Institute, vol. 14(4), pages 601-625, December.
  44. Manuel Frondel & Karoline Krätschell & Lina Zwick, 2014. "Environmental Management Systems – Does Certification Pay?," Ruhr Economic Papers 0519, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
  45. Isabel Buil‐Carrasco & Elena Fraj‐Andrés & Jorge Matute‐Vallejo, 2008. "Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms," Business Strategy and the Environment, Wiley Blackwell, vol. 17(6), pages 350-368, September.
  46. Tikina, Anna & Kozak, Robert & Larson, Bruce, 2008. "What factors influence obtaining forest certification in the U.S. Pacific Northwest," Forest Policy and Economics, Elsevier, vol. 10(4), pages 240-247, February.
  47. Bozena Guziana & Peter Dobers, 2013. "How Sustainability Leaders Communicate Corporate Activities of Sustainable Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(4), pages 193-204, July.
  48. Paula Benevene & Ilaria Buonomo & Eric Kong & Martina Pansini & Maria Luisa Farnese, 2021. "Management of Green Intellectual Capital: Evidence-Based Literature Review and Future Directions," Sustainability, MDPI, vol. 13(15), pages 1-22, July.
  49. Constantinescu Raluca & Muntean Denisa-Roxana, 2022. "Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1447-1455, August.
  50. Riccardo Torelli & Federica Balluchi & Arianna Lazzini, 2020. "Greenwashing and environmental communication: Effects on stakeholders' perceptions," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 407-421, February.
  51. Gunne Grankvist & Anders Biel, 2007. "The impact of environmental information on professional purchasers' choice of products," Business Strategy and the Environment, Wiley Blackwell, vol. 16(6), pages 421-429, September.
  52. Kumar, Bipul & Manrai, Ajay K. & Manrai, Lalita A., 2017. "Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 1-9.
  53. Kadri G Yilmaz & Sedat Belbag, 2016. "Prediction of Consumer Behavior Regarding Purchasing Remanufactured Products: A Logistics Regression Model," International Journal of Business and Social Research, LAR Center Press, vol. 6(2), pages 1-10, February.
  54. Kadri G Yilmaz & Sedat Belbag, 2016. "Prediction of Consumer Behavior Regarding Purchasing Remanufactured Products: A Logistics Regression Model," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 6(2), pages 1-10, February.
  55. Christian Fuentes, 2014. "Green Materialities: Marketing and the Socio‐material Construction of Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 105-116, February.
  56. Mayank Pant & Amarpreet Singh Virdi & D. S. Chaubey, 2020. "Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach," Global Business Review, International Management Institute, vol. 21(4), pages 1025-1036, August.
  57. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
  58. Nitika Sharma & Raiswa Saha & V. Raja Sreedharan & Justin Paul, 2020. "Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3203-3219, December.
  59. Jean‐François Henri & Marc Journeault, 2018. "Antecedents and Consequences of Eco‐Control Deployment: Evidence from Canadian Manufacturing Firms," Accounting Perspectives, John Wiley & Sons, vol. 17(2), pages 253-273, June.
  60. repec:sph:rjedep:v:2:y:2013:i:2:p:41-50 is not listed on IDEAS
  61. Sihem Dekhili & Mohamed Akli Achabou, 2013. "Price Fairness in the Case of Green Products: Enterprises' Policies and Consumers' Perceptions," Business Strategy and the Environment, Wiley Blackwell, vol. 22(8), pages 547-560, December.
  62. Stanley Kam Sing Wong, 2013. "Environmental Requirements, Knowledge Sharing and Green Innovation: Empirical Evidence from the Electronics Industry in China," Business Strategy and the Environment, Wiley Blackwell, vol. 22(5), pages 321-338, July.
  63. Daniel C. Matisoff & Douglas S. Noonan & John J. O'Brien, 2013. "Convergence in Environmental Reporting: Assessing the Carbon Disclosure Project," Business Strategy and the Environment, Wiley Blackwell, vol. 22(5), pages 285-305, July.
  64. M. Paula Fitzgerald & Cait Poynor Lamberton & Michael F. Walsh, 2016. "Will I Pay for Your Pleasure? Consumers’ Perceptions of Negative Externalities and Responses to Pigovian Taxes," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 355-377.
  65. Andreas Niedermeier & Agnes Emberger‐Klein & Klaus Menrad, 2021. "Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1823-1838, May.
  66. Frondel, Manuel & Krätschell, Karoline & Zwick, Lina, 2018. "Environmental management systems: Does certification pay?," Economic Analysis and Policy, Elsevier, vol. 59(C), pages 14-24.
  67. Torelli, Riccardo, 2020. "Sustainability, Responsibility and Ethics: Different Concepts for a Single Path," OSF Preprints hb92c, Center for Open Science.
  68. Elena Fraj‐Andrés & Eva Martínez‐Salinas & Jorge Matute‐Vallejo, 2009. "Factors affecting corporate environmental strategy in Spanish industrial firms," Business Strategy and the Environment, Wiley Blackwell, vol. 18(8), pages 500-514, December.
  69. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
  70. Andreea-Daniela, Gangone & Mihaela, Asandei, 2017. "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, vol. 36(2), pages 6-14.
  71. Olivier Boiral & Iñaki Heras-Saizarbitoria, 2017. "Managing Biodiversity Through Stakeholder Involvement: Why, Who, and for What Initiatives?," Journal of Business Ethics, Springer, vol. 140(3), pages 403-421, February.
  72. Sasa Raletic & Dragana Beljanski, 2013. "'Green Pack' in Function of Green Marketing as a Form of Social Responsibility in Serbia," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 2(2), pages 40-49, June.
  73. Luca Berchicci & Wynand Bodewes, 2005. "Bridging environmental issues with new product development," Business Strategy and the Environment, Wiley Blackwell, vol. 14(5), pages 272-285, September.
  74. Ming-Yuan Hsieh, 2011. "An empirical survey: Can green marketing really entice customers to pay more?," E3 Journal of Business Management and Economics., E3 Journals, vol. 2(4), pages 132-146.
  75. M.G.Saravanaraj & Sruthi Pillai, 2017. "An Analysis of the Green Product Attributes that Entice Green Purchasing- A Study Done in Bangalore City," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 7(3), pages 199-205, March.
  76. Harish, Nikki & Plouffe, Michael, 2018. "The Political Economy of Foreign Direct Investment to Developing Countries," OSF Preprints chzpq, Center for Open Science.
  77. Roby Setiadi & Kardison Lumban Batu & Harry Soesanto, 2017. "Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 177-192.
  78. Rosa Maria Dangelico & Fabio Nonino & Alessandro Pompei, 2021. "Which are the determinants of green purchase behaviour? A study of Italian consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2600-2620, July.
  79. Han Lin & Lu Chen & Ming Yuan & Mingchuan Yu & Ye Mao & Fuwen Tao, 2021. "The eco‐friendly side of narcissism: The case of green marketing," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(6), pages 1111-1122, November.
  80. Abbas Mardani & Dalia Streimikiene & Edmundas Kazimieras Zavadskas & Fausto Cavallaro & Mehrbakhsh Nilashi & Ahmad Jusoh & Habib Zare, 2017. "Application of Structural Equation Modeling (SEM) to Solve Environmental Sustainability Problems: A Comprehensive Review and Meta-Analysis," Sustainability, MDPI, vol. 9(10), pages 1-65, October.
  81. Santa, Juana Castro & Drews, Stefan, 2023. "Heuristic processing of green advertising: Review and policy implications," Ecological Economics, Elsevier, vol. 206(C).
  82. Emiko Inoue, 2016. "Environmental disclosure and innovation activity: Evidence from EU corporations," Discussion papers e-16-012, Graduate School of Economics , Kyoto University.
  83. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
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