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Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital

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  • Yu-Shan Chen

    (Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan)

  • Cui Wang

    (Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan)

  • Ying-Rong Chen

    (Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan)

  • Wei-Yuan Lo

    (Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan)

  • Kuan-Ling Chen

    (Department of Business Administration, National Taipei University; San Shia, New Taipei City 237, Taiwan)

Abstract

Due to the current rise in concern about the challenge of global warming, stakeholders are now more conscious than in the past regarding environmental concerns. Stakeholders are more likely than ever before to support companies that are environmentally friendly. Simultaneously, companies seek to develop their social networks in such a way as to enhance their green innovation. This study investigates the influences of network embeddedness and network diversity on green innovation. In addition, this research discusses the mediation effects of green social capital. We adopt structural equation modeling for testing the research framework. A total of 330 valid questionnaires are collected. The results demonstrate that network embeddedness positively affects green social capital and green innovation performance. However, although network diversity positively affects green innovation performance, it does not significantly influence green social capital. Furthermore, the study indicates that green social capital partially mediates the relationship between network embeddedness and green innovation performance.

Suggested Citation

  • Yu-Shan Chen & Cui Wang & Ying-Rong Chen & Wei-Yuan Lo & Kuan-Ling Chen, 2019. "Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:20:p:5736-:d:277288
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    References listed on IDEAS

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    6. Paula Benevene & Ilaria Buonomo & Eric Kong & Martina Pansini & Maria Luisa Farnese, 2021. "Management of Green Intellectual Capital: Evidence-Based Literature Review and Future Directions," Sustainability, MDPI, vol. 13(15), pages 1-22, July.

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